Core Viewpoint - The article discusses the rise of local international communication centers in China, emphasizing their role in enhancing the country's global image and narrative through social media platforms and content creation [19][20][21]. Group 1: Development of International Communication Centers - As of March 2025, there are over 100 accounts across platforms like YouTube, Facebook, X, and TikTok, with a total subscription of approximately 37.4 million [31]. - The iChongqing account leads with 9.1 million subscribers on Facebook, showcasing the effectiveness of local accounts in promoting regional tourism and culture [31]. - By the end of 2024, there are 85 local communication centers established, with 35 new provincial centers created recently [17][21]. Group 2: Strategies and Challenges - The article outlines strategies employed by various provinces, including "story transformation," "using international voices," and "platform synergy" to enhance international communication [26]. - Despite the growth, challenges remain, such as low brand recognition, lack of engaging content, and reliance on government funding rather than market-driven initiatives [38]. - The report highlights that many local accounts struggle to produce viral content, often relying on occasional hits rather than a consistent strategy [38]. Group 3: Impact of Social Media and Cultural Exchange - The popularity of internet personalities, like Chen Rui, has significantly contributed to the tourism boom in cities like Chongqing, demonstrating the power of social media in shaping perceptions [11][12]. - The article notes that cities like Beijing, Shanghai, and Chengdu maintain high international communication influence due to their cultural and economic significance [32]. - The success of grassroots content creators, such as Li Ziqi, illustrates the potential for organic cultural exchange and the importance of supporting local creativity [40][42].

Core Points - The "Hello! China" exhibition at the 2025 Paris International Tourism Fair focuses on smart tourism, product innovation, and practical cooperation, showcasing China's diverse tourism resources and latest developments [1] - The event attracted representatives from eight provinces and over 20 enterprises, including major airlines and travel agencies, highlighting the collaborative efforts between China and France in the tourism sector [1][2] Group 1 - The unveiling of the French version of the "Hello! China" travel guide aims to fill the gap in authoritative Chinese travel resources in the French market, featuring 15 classic routes across 32 Chinese regions [2][4] - The guide was developed in collaboration with the Petit Futé magazine and supported by the Bank of China, providing essential travel information for French tourists [2] - The exhibition included cultural activities celebrating the Mid-Autumn Festival, showcasing traditional Chinese performances and emphasizing the cultural exchange between China and France [5] Group 2 - During the event, representatives from various Chinese provinces conducted themed tourism promotion sessions to present unique cultural tourism resources and new travel products [5] - The exhibition facilitated discussions between Chinese travel enterprises and French travel agencies on enhancing service quality and optimizing travel products to meet French tourists' needs [3][5] - The Paris International Tourism Fair, established in 1979, is the largest B2B tourism exhibition in France, featuring over 1,500 tourism brands and attracting 32,000 professionals from more than 170 countries [7]