6月2日，各大旅行平台盘点端午出行趋势，今年端午小长假"好玩不贵"。携程方面表示，国内多地酒店 均价较"五一"假期有所下降。 中经记者李立上海报道 在暑假之前，刚刚结束的端午节成为一个难得的"不贵不挤"的小假期。 《中国经营报》记者注意到，在"好玩不贵"的主基调下，人均旅游消费却有所增长。飞猪发布的《2025 端午假期出游快报》显示，人均旅游消费在去年的基础上继续增长，其中包含门票、露营、包车游等在 内的"轻度假"型商品人均消费同比增长8.8%。 另一个值得注意的现象是，暑期游已经开始提前抢跑，同程方面提醒，为了避开即将到来的暑期旅游价 格高位和客流高峰，可以抓住端午节到高考结束前安排错峰出游。 "品质游"升温 此前行业对端午假期的预测是"不贵不挤"，但端午假期的个人消费却稳中有升。 飞猪方面对记者表示，端午假期品质旅游的需求继续上扬，人们更注重出行品质。"轻度假"成为主 流，"轻度假"旅游商品人均消费同比增长8.8%。 相比长线出行、团队游，端午假期短途自驾、周边度假等轻量化的旅游方式更受欢迎，越来越多的人喜 欢上了灵活取还、说走就走的出行方式。飞猪数据显示，国内租车服务的预订量同比增长约30%。 主题乐园 ...

Core Insights - The "micro-vacation" model, driven by demand for short-distance travel, is becoming a significant force in boosting cultural and tourism consumption during the Dragon Boat Festival [6] Group 1: Cultural and Tourism Trends - The Dragon Boat Festival has seen a rise in cultural experiences and short-distance travel, with attractions enhancing visitor engagement through diverse activities [1][4] - Suzhou's Tiger Hill scenic area reported a 21.96% year-on-year increase in visitor numbers on the first day of the holiday [1] - Online travel platform Fliggy noted a 30% year-on-year increase in domestic car rental bookings during the holiday [3] Group 2: Popular Destinations and Activities - Popular destinations for short-distance travel include cities like Hangzhou, Nanjing, Shanghai, and Suzhou, with local tourism accounting for 64% of travel during the holiday [5] - Activities such as traditional crafts and performances have attracted visitors, exemplified by events like the "Panlong Water Market" in Shanghai [4] Group 3: Economic Impact and Industry Development - The "micro-vacation" trend is transforming tourism consumption from low-frequency to medium-frequency, expanding the market size [6] - This trend is fostering innovation in products and services, leading to new business models and experiences, such as pet-friendly resorts and immersive projects [6]

（原标题：入境游热度飙升！老外拖着行李箱去义乌"扫货"！） 携程报告显示，"五一"入境游订单飙升130%，"中国购"成外国游客打卡新方式。 自驾游也是其他平台的热门选择。途牛数据显示，自驾游热度增长尤为显著，出游人次同比增长近 40%。其中，北京、上海、深圳、广州、南京、杭州、武汉、西安、成都、天津等是自驾游用户更为热 门的选择；飞猪国内租车预订量同比去年增长35%，云南普洱、浙江金华、山西大同、新疆伊犁、浙江 台州等城市的租车预订量同比去年平均增长100%。 值得一提的是，今年"五一"假期，入境旅游市场迎来强劲复苏。携程数据显示，"五一"期间入境游订单 量同比激增130%，上海、深圳、广州、北京、成都、重庆、杭州、珠海、西安、青岛等城市跻身热门 目的地榜单。 文化体验与多元玩法成为吸引外国游客的重要因素。携程景点玩乐数据显示，"五一"当地美食体验玩乐 品类订单量同比去年节假日增长6.8倍。海外游客对文化深度体验的探索已延伸至生活方式领域。成都 作为热门入境游目的地之一，其川菜烹饪课程精准锁定中国美食文化爱好者，吸引了大量海外美食爱好 者，进而带动更多在地美食体验品类整体订单大幅提升。广西龙脊梯田，一场别开生 ...