春节期间，出境自驾热门地包括新西兰、澳大利亚、挪威、意大利、泰国、冰岛、土耳其等。南半球正值夏季，澳新自驾需求显著增长；北欧则以极光盛景 吸引游客。挪威春节自驾需求同比增长21%，部分车型需提前两个月预订。此外，土耳其免签政策发布后，其春节自驾预订量环比增长超80%。 "今年春节预订呈现'冰火并存'的特点。"租租车市场负责人张晓珑介绍，南半球的阳光海岸吸引家庭游客，北欧的极致风光则受到年轻群体青睐，反映出中 国自驾游客体验需求的深度化与多元化。 广东文旅优势突出 羊城晚报讯 记者刘星彤、通讯员赖诗尹报道：元旦过后，春节自驾出游迅速升温。根据全球自驾游平台租租车最新数据，截至1月8日，春节自驾游预订量 持续上升，"返乡流"与"旅游流"并行。其中，广州登上旅游热门目的地榜首。 自2025年国庆以来，国内自驾游市场持续活跃，出游人次始终高于2024年同期。2026年春节假期调休后共9天，且春节时间较晚，累积的出行意愿与长假形 成共振，预计将带动自驾游市场实现"开门红"。 国内自驾租期延长 2026年春节假期自腊月廿八（2月15日）开始，"提前出发"成为显著特征。据介绍，首轮出行高峰预计在2月7日出现，随后在2月11 ...

以南半球的澳大利亚与新西兰为例，随着旅游旺季到来及更多航线复航，运力大幅提升，带动自驾需求 显著增长。2025年12月，澳大利亚自驾需求环比增长约30%；新西兰自驾需求月均环比增幅也超过 30%。目前，两国春节期间部分热门车型库存告急。 与此同时，位于极北地区的挪威、冰岛等也将迎来新一轮客流高峰，其中挪威尤甚。截至目前，挪威 2026年春节自驾需求同比增长21%，部分城市的热门车型需提前两个月以上预订，库存早已告罄。 元旦假期刚刚结束，春节自驾出游的热度已悄然升温。全球自驾游平台租租车最新数据显示，截至1月8 日，春节期间自驾游预订逐渐升温，其中出境自驾需求较去年同期增长17%，整体有望超越2025年国庆 高峰。 从出行节奏上看，"提前出发"成为今年春节自驾出行的显著特征。受春节时间较晚且假期增加1天影 响，今年春节国内自驾出行整体呈现"缓预订""长租期"特征，春节出行预订高峰将比去年延后一周左 右，同时更长的假期也促使中长线需求增长，平均行程大幅延长至近7天。 目的地层面，目前看来整体明显的"返乡流"与"旅游流"分化。热门返乡目的地包括成都、福州、东莞、 揭阳、贵阳、武汉等。而以旅游为目的的游客，则更青睐" ...

元旦假期刚刚结束，春节自驾出游的热度已悄然升温。根据全球自驾游平台租租车最新数据显示，截至1月8日，春节期间自驾游预订逐渐升温， 其中出境自驾需求较去年同期增长17%，整体有望超越2025年国庆高峰。 自2025年国庆假期以来，国内自驾游市场始终呈现"淡季不淡"的活跃态势，出游人次持续高于2024年同期水平。叠加2026年春节放假调休共达9 天、春节时间较晚等因素，积累了数月的出行需求与更长假期形成共振，有望推动春节自驾游市场实现"开门红"，延续火热走势。 出行高峰提前，假期利用更充分 与此同时，位于极北地区的挪威、冰岛、丹麦也将迎来新一轮客流高峰，其中挪威尤甚。近年来，挪威凭借"世界尽头"般的自然景观与极光旅游 持续走红，客流量屡创新高。截至目前，挪威2026年春节自驾需求同比增长21%，部分城市的热门车型需提前两个月以上预订，库存早已告罄。 当地时间12月31日土耳其免签消息一经发布，中国自驾游客对土耳其的关注热度迅速飙升。租租车数据显示，截至1月6日，春节土耳其自驾预定 量环比增超80%。 受春节时间较晚且假期增加1天影响，今年春节国内自驾出行整体呈现"缓预订""长租期"特征，春节出行预订高峰将比去年延 ...

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw record high travel numbers, with emerging consumption growth in new first-tier cities and county tourism, indicating a shift from traditional first-tier cities [1] - Domestic consumption is showing a "multi-polar" trend, with significant growth in county markets, which outpaced national averages, highlighting the economic potential outside major cities [1] - The travel structure is evolving, with self-driving and long-distance travel gaining popularity, reflecting consumer preferences for efficiency and cost balance [2] Group 1: Travel and Tourism Trends - Self-driving and inter-provincial travel are experiencing rapid growth, with a total of 2.432 billion people expected to travel during the holiday, marking a historical high [2] - The proportion of self-driving trips reached 80%, with significant increases in inter-city ride-hailing orders and cross-province travel bookings [2] - Cross-border tourism is witnessing a comprehensive recovery, with a 24% increase in entry and exit numbers at Pudong International Airport compared to the previous year [3] Group 2: Consumer Spending and Market Dynamics - The holiday period is a critical time for consumer spending, with retail and dining sales increasing by 2.7% year-on-year, and foot traffic in monitored shopping districts rising by 8.8% [4] - Experience-based consumption is becoming mainstream, with significant growth in orders for cultural and heritage experiences, as well as museum visits [4] - The domestic hotel market showed a 65% increase in booking heat, with a notable rise in multi-city bookings and high-quality accommodations outside first-tier cities [4] Group 3: Economic Indicators and Challenges - The film market is underperforming due to competition from short videos and a lack of diverse film offerings, while real estate sales show a clear divide between first and second-tier cities [5] - Despite strong export data and port activity, the global economic environment is facing challenges, with a slowdown in growth observed in the Eurozone [5] - There is a need for fiscal and monetary support to stimulate domestic demand, as the holiday consumption data shows significant disparities across sectors [6]

Core Insights - Domestic self-driving travel demand increased by 6.7% year-on-year during the National Day holiday, while outbound self-driving travel demand rose by 11.6% [1] - The report indicates a growing trend of families traveling together, particularly with the "one old and one young" demographic driving market growth [8][9] Domestic Self-Driving Travel - Popular domestic self-driving cities during the holiday included Chengdu, Guangzhou, Shanghai, and several cities in the Northeast and West regions [2][4] - The average duration of domestic self-driving trips increased by nearly one day, with per capita car rental spending rising by over 20% [1] - The Northeast region, particularly Harbin and Hulunbuir, saw a significant increase in rental demand, with prices rising over 40% during the holiday [4] International Self-Driving Travel - Outbound self-driving travel demand saw a notable increase, with long-distance destinations performing particularly well [5] - Popular international self-driving destinations included Australia, Italy, and New Zealand, with Iceland experiencing a staggering 210% increase in rental demand [5][7] - Asian destinations like Malaysia and Oman also saw significant growth, with Oman’s rental demand increasing by over 180% [7] Family and Young Traveler Trends - Family travel, especially among young parents, saw a 15.7% increase during the holiday, with a focus on interactive and experiential education [9][11] - The younger demographic, particularly those born after 1995, showed a 23% increase in self-driving travel, indicating a shift towards international and diverse travel experiences [11] - The 55-64 age group also demonstrated strong travel intentions, with an 18% year-on-year increase, reflecting their preference for comfortable and in-depth travel experiences [11]

Core Insights - The report by Rent Rent Car indicates a significant increase in both travel duration and spending for domestic self-driving trips during the summer of 2025, with travel time increasing by 9.6% and average expenditure rising by 8% [1] Domestic Market Trends - Popular cities for domestic self-driving trips include Chengdu, Urumqi, Guangzhou, Chongqing, Shanghai, Shenzhen, Guiyang, Xining, Sanya, and Kunming [1] - The Northeast region has emerged as a preferred summer vacation destination, with smaller cities and western areas focusing on cost-effective self-driving options [1] Northeast Region Performance - Demand for self-driving trips in the Northeast has seen substantial growth from July to August, with Harbin increasing by 28.67%, Changchun by 40.72%, and Qiqihar by 53% [1] - Tourist numbers in places like Hailar and Manzhouli have surged by over 100% year-on-year [1]

Summary of the Conference Call Industry Overview - The conference call focused on the tourism industry in China, particularly during the 2025 May Day holiday period, which saw significant growth in domestic travel and spending. Key Points and Arguments Tourism Growth Metrics - Domestic travel reached 314 million trips during the May Day holiday, a year-on-year increase of 6.4% [1] - Total spending by domestic tourists was approximately 180.27 billion yuan, reflecting an 8% increase year-on-year [1] - Cross-regional movement of people reached 1.467 billion during the holiday, with a daily average of 293 million, marking a growth of 8% compared to the previous year [3] - Railway passenger numbers hit a historical high, with 23.12 million passengers on May 1 alone, surpassing previous daily records [4] - Outbound tourism orders increased by 20% year-on-year, while inbound tourism orders surged by 173% [5][19] Emerging Trends in Tourism - The rise of "county tourism" has become a significant trend, with bookings in rural areas increasing by over 80% [9] - New tourism models such as "reverse tourism" and "micro-vacations" are gaining popularity [1] - The concept of "ticket economy" is emerging, connecting various consumption activities like shopping, dining, and travel [7] Changes in Consumer Behavior - There is a noticeable shift towards personalized and high-quality travel experiences, with increasing demand for customized travel packages [11] - Consumers are increasingly opting for online purchases of travel-related products, reflecting a change in shopping habits [12] - The popularity of cultural and creative products is on the rise, with a market size reaching 18 billion yuan in 2023 [16] Impact of Technology on Tourism - The integration of technology in tourism is expected to reach a market size of 1.4555 trillion yuan by 2025, indicating significant growth potential [27] - Technologies such as AI, VR, and AR are being utilized to enhance the travel experience and optimize service delivery [28][30] Economic Implications - The tourism sector is seen as a key driver of economic growth, with related industries such as retail and hospitality experiencing revenue increases of 20% to 35% during the holiday [37] - The growth in tourism is also contributing to job creation and boosting consumer confidence in the economy [38] Future Outlook - The tourism industry is expected to continue evolving towards diversification, quality enhancement, and digitalization [40] - There is a call for the reinstatement of the May Day Golden Week to further stimulate tourism and economic activity [43] Other Important Insights - The conference highlighted the importance of international tourism, with inbound tourist spending increasing by 180% [22] - The discussion emphasized the need for policy adjustments to enhance the attractiveness of China's tourism offerings and improve service quality for foreign visitors [24] This summary encapsulates the key insights and trends discussed during the conference call, reflecting the dynamic nature of the tourism industry in China and its broader economic implications.

Group 1 - The core viewpoint of the article highlights a significant resurgence in inbound tourism during the "May Day" holiday, with a 130% increase in inbound travel orders, and "China shopping" becoming a new trend for foreign tourists [1][3][4] - The domestic tourism market is experiencing a strong recovery, with various destinations like Qinghai, Xinjiang, and Ningxia seeing ticket sales surge by 100-200% year-on-year [1][2] - The self-driving travel market is expanding, with a 24% increase in per capita car rental spending and a high percentage of 85% for out-of-town self-driving orders [2][3] Group 2 - Cultural experiences and diverse activities are key attractions for foreign tourists, with local food experiences seeing a 6.8 times increase in orders compared to last year [3] - The implementation of policies such as 240-hour visa-free entry and shopping tax refunds is significantly boosting inbound tourism [4][5] - Popular inbound travel destinations include major cities like Shanghai, Shenzhen, and Guangzhou, with notable increases in hotel bookings from foreign travelers in cities like Zhuhai and Qingdao [4][5]