Group 1 - The core viewpoint of the news is that Guoyuan V3 has become the official strategic partner for the 2026 Jiangsu Province Urban Football League, continuing its collaboration from the inaugural "Su Super" in 2025, which ignited football enthusiasm in Jiangsu and across the country [2] - Guoyuan V3, as the only white wine sponsor and official strategic partner of the first "Su Super," has deeply integrated into the entire event, providing support throughout the competition [4] - The event features a 175-day schedule with 85 matches, where Guoyuan V3's branding is prominently displayed, including flags and fan engagement activities, enhancing the overall experience for attendees [6] Group 2 - Guoyuan V3 has focused on cultural engagement and emotional connection, achieving over 400 million exposures through online content, including 300 posters and 200 videos, which significantly boosted the event's visibility [8] - The collaboration between Guoyuan V3 and "Su Super" led to the creation of a co-branded wine, which incorporates local city symbols and team elements, fostering emotional resonance and collectible appeal among fans [8] - The brand's philosophy of "destiny in great endeavors" aligns with the spirit of the "Su Super," celebrating the dedication of players, teamwork, and fan support, thus becoming a warm and powerful part of the event's culture [10] Group 3 - As the Year of the Dragon approaches, Guoyuan V3 plans to continue its enthusiastic and innovative support for the 2026 "Su Super," aiming to enhance the excitement of this national football celebration [12]

Core Viewpoint - The partnership between Guoyuan V3 and the "Super League" continues for a second consecutive year, indicating a strong commitment to enhancing brand visibility and engagement through sports marketing [1]. Group 1: Event Highlights - The inaugural "Super League" in 2025 was a significant success, featuring 85 matches with a total attendance of 2.433 million, averaging approximately 28,600 spectators per match, and a record high of 62,329 attendees at the finals [3]. - Online engagement was substantial, with 2.22 billion views of live broadcasts and nearly 80 billion total topic views across platforms, contributing to a provincial cultural and tourism consumption boost of 38 billion yuan [3]. Group 2: Brand Integration - As the official strategic partner and sole liquor sponsor, Guoyuan V3 effectively integrated its brand into the event through various strategies, enhancing brand value and visibility [5]. - The brand's presence was prominent at all matches, with advertising flags, fan support items, and significant branding in broadcast visuals, creating a unique atmosphere at the events [10]. Group 3: Fan Engagement - Guoyuan V3 launched a "Fan Carnival" to address ticket scarcity, creating an immersive viewing and social experience across thirteen cities, which significantly increased fan engagement [11]. - Activities included food pairings, fan competitions, and live broadcasts, turning each event into a lively celebration and generating substantial buzz [13]. Group 4: Marketing and Communication - A dedicated communication team was established to enhance the event's visibility, producing over 300 promotional posters, 200 videos, and 400 articles, achieving over 400 million exposures during the league's duration [14]. - The marketing strategy included the launch of a co-branded liquor product that reflects local culture and team spirit, resonating emotionally with consumers [16]. Group 5: Future Outlook - Looking ahead to 2026, Guoyuan V3 aims to maintain its momentum and continue supporting the "Super League," fostering a vibrant atmosphere for fans and participants alike [18].