Group 1 - Jiangsu Province Urban Football League announced a new partnership with Kangyuan Pharmaceutical, a leading domestic traditional Chinese medicine innovation company [1][3] - The "Super League" now has a total of 26 sponsors, with Jiangsu Bank as the main sponsor and 8 strategic partners including Kangyuan Pharmaceutical [3] - The partnership reflects the diversification and inclusiveness of the "Super League" cooperation model, expanding from finance, automotive, and food industries to the pharmaceutical sector [5] Group 2 - Kangyuan Pharmaceutical is based in Lianyungang, Jiangsu, and is recognized for its innovation in traditional Chinese medicine, holding multiple national research platforms [5] - The company has received several prestigious awards, including one National Technology Invention Second Prize and three National Science and Technology Progress Second Prizes [5] - The increasing attention on the "Super League" is expected to enhance its profile in the sports culture sector, supported by partners like Kangyuan Pharmaceutical [5]

Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Chao") has gained significant popularity and sponsorship interest, showcasing its remarkable ability to attract both local and national sponsors, including international brands like Heineken [4][5][12]. Sponsorship Growth - The number of sponsors for Su Chao has surged from 6 to 19, with the official sponsorship seat price rising to 3 million yuan, indicating high demand [3][12]. - Major sponsors include Jiangsu Bank, JD.com, KFC, and Heineken, reflecting a mix of local and national brands [11][12][17]. - The total market capitalization of the listed companies among the sponsors exceeds 4 trillion yuan, highlighting the financial strength behind the league [19][21]. Economic Impact - The league has stimulated local tourism and consumption, with a reported increase of over 48% in visitor numbers to host cities and a 15% rise in tourism spending [29]. - The attendance for matches has set records, with one game attracting over 30,000 spectators, surpassing the average attendance of top-tier leagues [30][31]. Regional Economic Strength - Jiangsu's GDP surpassed 13 trillion yuan in 2024, with all 13 cities in the province ranking among the top 100 in the country, showcasing the region's economic prowess [34][36]. - The economic diversity within Jiangsu, with multiple cities achieving significant GDP milestones, contributes to the league's attractiveness to sponsors [34][35]. Cultural Dynamics - The league reflects the competitive spirit among Jiangsu's cities, with local rivalries and humor contributing to its popularity [8][34]. - The phrase "scattered Jiangsu" encapsulates the regional pride and competitive nature that fuels the league's success [37].

Core Insights - The "Su Super" league has seen a significant increase in sponsorship, growing from 6 sponsors at the start to 19 sponsors by June 13, indicating strong commercial interest and engagement in the league [1][3]. Sponsorship Growth - The initial sponsors included Jiangsu Bank as the main title sponsor, with strategic partners and other sponsors totaling 6 [1]. - By the fourth round of matches, the number of sponsors had expanded to 19, with new strategic partners such as Longpan Technology, Ideal Auto, and KFC joining the league [1]. - The league's official sponsors increased to 5, with new additions like Nubia and Yili, while the number of official suppliers rose to 4 [1]. Comparison with Other Leagues - The number of sponsors for "Su Super" has surpassed that of the 2025 Chinese Super League (CSL), which had fewer than 10 sponsors listed [4]. - Despite the higher number of sponsors, the sponsorship fees for "Su Super" are significantly lower than those for the CSL, with the entire season's sponsorship price reaching 3 million yuan, while the CSL's title sponsorship can exceed 100 million yuan [4][5].

Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]

Core Viewpoint - The "Su Super" football league in Huai'an has gained significant popularity, evidenced by a substantial increase in attendance and sponsorship, indicating a successful event that contributes to local economic growth [1][2][3] Group 1: Event Attendance and Impact - The recent match in Huai'an attracted over 26,000 spectators, a notable increase from the previous match which had over 10,000 attendees, showcasing the growing interest in the "Su Super" league [1] - The event is reported to be the largest sports event ever held in Huai'an, highlighting its significance in the local sports landscape [1] Group 2: Sponsorship Growth - The number of sponsors for the event has increased, with local companies like Jiangsu Bank and Longpan Technology, as well as external brands such as JD.com and Heineken, participating [1] - Some sponsors, including JD.com, joined later, indicating a rising interest in associating with the event as it gains traction [1] Group 3: Cultural and Tourism Integration - The timing of the "Su Super" event coincided with the local Lobster Festival, enhancing the cultural and tourism appeal of Huai'an [2] - Promotional advertisements linking local delicacies like salted duck and crayfish to the "Su Super" event were prominently displayed at the Huai'an East High-speed Railway Station, further promoting local tourism [2]

Group 1 - The "Su Super" league has gained significant sponsorship interest, with major companies like JD.com and Yili partnering with the league, indicating its rising popularity in the sponsorship market [1][2] - As of June 13, the number of official strategic partners increased from 1 to 7, with new additions including JD.com and Li Auto, while official sponsors grew from 1 to 5, adding companies like Nubia and Yili [2] - The influx of sponsors is expected to keep ticket prices affordable, encouraging more fan participation, which is crucial for the league's future development [2] Group 2 - The sponsorship categories for "Su Super" include a total of five types: one title sponsor (Jiangsu Bank), one official strategic partner (Guoyuan V3), one official partner (KELME), one official sponsor (Kangshifu's bottled water), and two official suppliers (Zijin Insurance and Gatorade) [1] - The sponsorship landscape reflects the league's growing appeal, as evidenced by the increase in both the number of sponsors and the diversity of companies involved [2]

Core Viewpoint - The "Su Super" league has gained significant popularity and commercial value, attracting numerous sponsors and enhancing its market presence, which is expected to lead to further development and improvement of the league [1][4][5]. Sponsorship Growth - Major companies such as JD.com and Yili have signed sponsorship agreements with the "Su Super" league, indicating a strong interest from large enterprises in the event [1][2]. - The total number of sponsors for the "Su Super" league has increased significantly, with strategic partners rising from 1 to 7 and official sponsors from 1 to 5, reflecting a growing interest in the league [2][3]. - The price for official sponsorship seats has surged to 3 million RMB, showcasing the league's increasing commercial appeal [3]. Impact on Development - The influx of sponsors is expected to improve the league's operational conditions, enhance the quality of matches, and create a positive feedback loop for further growth [4]. - Keeping ticket prices affordable is crucial for maintaining fan engagement and participation, which is essential for the league's future development [5]. Community Engagement - The "Su Super" league has successfully connected with local culture, fostering emotional ties between the community and the sport, thus integrating football into the daily lives of ordinary people [6]. - The league emphasizes the importance of maintaining the essence of football amidst commercial growth, ensuring that the core values of the sport are preserved [5].

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Market Performance - The Shanghai and Shenzhen 300 Index decreased by 0.25%, while the Shenwan Food and Beverage Index fell by 4.28% during the week of June 9 to June 13, 2025 [1] - The top five performing stocks included Jiaotong University Anli, ST Chuntian, Xianle Health, Ximai Food, and New Dairy [1] Institutional Insights - Guosheng Securities suggests focusing on three main lines in the liquor sector: leading brands, high certainty regional wines, and elastic stocks benefiting from recovery [2] - Key recommended stocks include Kweichow Moutai, Wuliangye, and Shanxi Fenjiu among leading brands, and Jiangsu's Jiansi Yuan and Yingjia Gongjiu for high certainty wines [2] - In the consumer goods sector, high-growth stocks like Yanjing Beer and Dongpeng Beverage are highlighted, along with policy beneficiaries such as Qingdao Beer and Yili [2] Regulatory Developments - The State Administration for Market Regulation is cracking down on illegal food additives in weight-loss products, specifically targeting the addition of non-food substances [4] - A notification was issued to enhance enforcement and provide guidelines for testing and identifying harmful substances in food products [4] Industry Trends - The digital transformation plan for the food industry aims for an 80% digital management adoption rate among key food enterprises by 2027, with significant advancements in automation and digital tools [5] - The National Bureau of Statistics reported a 0.1% year-on-year decline in consumer prices in May, with food prices specifically down by 0.4% [6] Pricing Dynamics - During the 618 shopping festival, liquor prices saw significant reductions, with Moutai being offered at around 1900 yuan, reflecting intense competition among e-commerce platforms [7] - The price of Moutai has dropped below 2000 yuan, with reports of wholesale prices at 1990 yuan per bottle, influenced by seasonal demand and promotional activities [10] Company Developments - Moutai and Yanghe have seen substantial increases in employee numbers, with Moutai adding over 1000 employees, reflecting growth in the sector [8] - Jiangsu's Jiansi Yuan is leveraging local football league sponsorships to enhance brand visibility and market presence [11] - China Resources Beer faces skepticism regarding its "dual empowerment" strategy in both beer and liquor markets, with challenges in profitability and operational integration [13]

Group 1: Industry Insights - The liquor industry is currently undergoing a new adjustment cycle with intensified market competition, but the overall economic outlook remains positive [1] - The liquor market is not lacking in quantity but is facing a long-term shortage of quality and aged liquor, emphasizing the need for quality improvement and brand cultivation [1][2] - The production value of the liquor industry in Suqian, Jiangsu, has increased by 6.4% in 2024, contributing significantly to the region's economic goals [3] Group 2: Company Developments - Luzhou Laojiao is focusing on enhancing cooperation with CITIC Construction in areas such as grain trade and equity cooperation to leverage mutual strengths [5] - Jinshiyuan is targeting the 400-500 RMB price range for its products in the Yangtze River Delta region, adapting to both consumption upgrades and downgrades [6] - Light Good Wine's marketing campaign linked to the popular drama "Da Feng Da Geng Ren" has resulted in significant brand exposure and sales growth, with a 198% increase in product sales [6][7] Group 3: Market Trends - The production of large-scale beer enterprises in China saw a 4.8% year-on-year increase in April 2025, indicating a recovery trend in the sector [3] - New Zealand wine exports to China have seen a substantial increase, with a 52.8% rise in volume and a 39.5% rise in value in early 2025 [8]