"苏超"2025年爆火后，近日，"2026赛季苏超赞助金额达2.02亿元"的消息在网上传播，2亿赞助商名单 满天飞。 据公开信息，2025年"苏超"开始时，共设置了总冠名商、官方战略合作伙伴、官方合作商、官方赞助 商、官方供应商5个类别的赞助商。总冠名商一个为江苏银行；官方战略合作伙伴、官方合作商、官方 赞助商各有一个，分别为国缘V3、卡尔美（KELME）体育、喝开水，官方供应商有两个，分别为紫金 保险、佳得乐。国缘V3为今世缘酒业的白酒产品，喝开水为康师傅旗下的包装饮用水。 1月7日，据现代快报、荔枝新闻等媒体从相关部门了解到，该消息不实。目前，2026年苏超的赞助商还 未公布，预计相关部门将于1月中旬召开发布会，正式对外发布苏超赞助商的相关信息。 之前据智通财经转引新华日报的消息称，2026赛季江苏省城市足球联赛商业赞助合作征集已近收官。据 悉，新赛季赞助总金额达2.02亿元。冠名合作方面，上赛季的江苏银行将继续支持，赞助金额也提升至 4500万元，新入局的苏豪集团赞助3000万元。2026赛季苏超将于4月份开踢，新赛季规模进一步扩大， 比赛预计从2025年的85场增加到91场。 值得关注的是，2025年 ...

2026年元旦伊始，"苏超"再传喜讯——国缘V3连续两届成为"苏超"官方战略合作伙伴。继首届成功合作后，此番再度 与"苏超"携手，必将在马年演绎新的传奇。 岁序更替，华章日新。回望2025年，中国体坛最为"燃爆出圈"的大事件莫过于"苏超"。 从数据上看，这份"热闹非凡"名副其实——首届"苏超"就创造了多项纪录：从2025年5月10日至11月1日，历经85场鏖 战，现场观众累计达243.3万人次，场均约2.86万人次；总决赛观赛人数更是高达62329人，创下全国业余赛事新高。此 外，线上直播累计观看人次达22.2亿，全网话题播放量近800亿次，仅前6轮比赛便拉动全省文旅消费380亿元。 作为首届"苏超"官方战略合作伙伴及唯一白酒赞助商，国缘V3深度融入这一全民赛事，通过"抢占战略高度、助推现场 热度、燃爆球迷温度、拓展传播广度、增强文创粘度"五大维度，将赛事热血与品牌价值紧密连接。通过线上内容传播与 线下场景体验，让"V胜利喝彩"的品牌宣言广泛唱响，让"成大事，必有缘"的理念深入人心，该案例也被多所高校及营销 界誉为中国体育营销的标杆样本。 回顾往昔，"苏超"的每一步都有国缘V3相伴。2025年5月10日，揭幕 ...

430亿苏酒老二，打响四大攻坚战 【中国白酒网】430亿市值的"苏酒老二"，期待延续增长故事。 12月末，今世缘董事长顾祥悦，在发展大会上回顾，过去五年，其主要指标翻番，营收突破百亿， 省内市占率大幅提升，省外超千万地级市场达40个。 所谓"量质双升，基础更牢"的答卷，给了顾祥悦信心。 "成为中国白酒最具成长性的创新型企业。"顾祥悦如此为未来定调，2026年预备全力打赢"四大攻 坚战"。 一边鼓气，一边也回归务实。 "公司现在更关注市场占有率，而不是绝对的数字目标。"此前有管理层坦言。 提振信心 按本来计划，2025年的营收力争150亿元。 只是，酒业量价齐跌、库存高企，要达到这一目标的概率很低。 1-9月，今世缘营收为88.81亿元，净利25.49亿元，同比均有两位数下滑，这种状况也是近年来罕 见。 尤其是江苏大盘的营收，缩水超10亿元，淮安、南京两大核心区域下滑超一成，省外营收仅微增 0.6%。 目前，江苏白酒市场的总规模约600亿元，今世缘的市占率达17%，仅次于洋河的24%，增长空间 接近天花板。 顾祥悦说，旗下产品矩阵得到优化，如强化国缘V系高端形象，四开、对开、淡雅等大单品的战略 成效显著，推动了 ...

（企业公众号） (编辑：林辰)关键字： 今世缘 白酒 近日，今世缘酒业官方公众号发布2026今世缘发展大会召开的消息。当中披露，"十四五"期间，今世缘 交出"量质双升，基础更牢"答卷。主要指标实现翻番，2023年营收突破百亿大关，实现历史性跨越。市 场拓展纵深推进，省内市场占有率大幅增长，省外超千万地级板块达40个。品牌产品矩阵优化，强化国 缘V系高端形象，推动四开、对开、淡雅大单品战略，今世缘品牌破局重塑，推动高沟品牌经典活化。 营销变革有序有力，推进组织变革，优化组织架构，锻造组织能力，践行"厂商一家人"理念，强力推 进"大营销管控"体系培训，促进主体优化提升。资源要素拔节起势，制曲产能和原酒产能分别突破8万 吨，陶坛贮能达30万吨，实施战略性人才"3333工程"，构建核心人才梯队。 今世缘酒业党委书记、董事长、总经理顾祥悦指出，2025年是"十四五"收官之年，今世缘厂商团队承压 奋进，拼出实干争先新图景。企业坚守战略，稳住市场基本盘，国缘V3强势出圈，省内外、电商多渠 道协同发展，管理体系持续完善，大客户开发成效显著；立足改革创新，激活动力源，供应、生产、销 售、消费端多维度提质升级；提升厂商协同，聚力 ...

一边是冠名文化盛典、绑定热门体育赛事的密集营销动作，一边是营收净利双降、省外市场增长停滞的业绩压 力，区域白酒龙头今世缘正陷入"高投入低产出"的发展困局。 步入2025年，今世缘的品牌扩张步伐明显加快，从体育赛场到文化舞台，处处可见其身影。5月，江苏足球俱乐部 超级联赛（简称"苏超"）火热开赛并迅速"出圈"，今世缘旗下高端产品国缘V3以官方战略合作伙伴身份深度入 局，成为联赛中唯一的白酒品牌。除了赛场内的巨型广告投放、企业方阵展示等常规曝光手段，今世缘还打出差 异化营销牌——以品牌冠名家乡淮安足球队，并借淮安队主场赛事契机，推出"酒旅体"融合活动。在特定赛事期 间，南京市民可凭身份证免费游览今世缘旅游景区，购票观赛的观众也能享受同等福利，试图通过"足球+文旅"的 组合拳，实现品牌影响力与产品体验的双重渗透。 一边是冠名文化盛典、绑定热门体育赛事的密集营销动作，一边是营收净利双降、省外市场增长停滞的业绩压 力，区域白酒龙头今世缘正陷入"高投入低产出"的发展困局。 步入2025年，今世缘的品牌扩张步伐明显加快，从体育赛场到文化舞台，处处可见其身影。5月，江苏足球俱乐部 超级联赛（简称"苏超"）火热开赛并迅速"出圈 ...

Core Insights - The company, Jinshiyuan, has experienced significant growth over the past decade, with revenue increasing from approximately 2 billion to over 10 billion [1][4] - However, the company is currently facing challenges due to a downturn in the industry, with revenue and net profit declining in the first three quarters of the year [2][8] - Jinshiyuan's stock price has also suffered, dropping nearly 12% this year, significantly underperforming compared to the Shanghai Composite Index [3][10] Financial Performance - In the first three quarters of this year, Jinshiyuan reported revenue of 8.882 billion and net profit of 2.549 billion, with declines of 10.66% and 17.39% respectively [2][10] - The third quarter alone saw revenue and net profit of 1.931 billion and 320.3 million, reflecting a steep decline of 26.68% and 48.69% [2][10] - The company's stock price closed at 38.79 yuan per share as of November 3, with a total market capitalization of 48.36 billion [3] Strategic Overview - Jinshiyuan has built a multi-brand matrix with three main brands: Guoyuan, Jinshiyuan, and Gaogou, targeting different market segments [5] - The company has focused on deepening its presence in Jiangsu province, where it holds over 17% market share, with provincial revenue consistently accounting for over 90% [5][9] - However, the current economic downturn has severely impacted these strategies, particularly in the high-end product segment [8][10] Market Challenges - The company faces intensified competition in its core Jiangsu market, with other brands increasing their presence [9] - Jinshiyuan's attempts to expand into provincial markets have been slow, with less than 10% of revenue coming from outside Jiangsu [9] - The decline in consumer demand and government austerity measures are further constraining the company's high-end product sales [8][10]

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period in 2025, characterized by a "volume reduction game," with a significant decline in production and sales. Jiangsu Jinshiyuan has shown relative resilience amidst this downturn through strategic initiatives in sports marketing, green transformation, and technological innovation [1][5]. Industry Overview - The liquor production volume from January to September 2025 was 2.655 million kiloliters, a year-on-year decrease of 9.9%, indicating overall industry pressure [1]. - Among 20 listed liquor companies, only 2 achieved both revenue and net profit growth in the first three quarters, with 12 companies experiencing a net profit decline exceeding 20% [2]. Company Performance - Jinshiyuan reported a revenue of 8.881 billion yuan and a net profit of 2.549 billion yuan for the first three quarters, with year-on-year declines of 10.66% and 17.39%, respectively, which are in line with industry averages [2][5]. - The company has effectively responded to market challenges by focusing on product structure and channel cooperation, although it faces risks related to its reliance on a single market and high-end scenarios [1]. Strategic Initiatives - Jinshiyuan has implemented a "sports marketing + green transformation + technological innovation" strategy to strengthen its market position and expand its brand nationally [1]. - The company has engaged in sports marketing by sponsoring local football leagues, enhancing brand recognition and emotional connection with consumers [2][3]. Technological Advancements - Jinshiyuan has established the first intelligent brewing production line in the domestic liquor industry, utilizing IoT and big data for precise production control, significantly improving output and quality [4]. - The company has achieved zero-carbon factory certification, becoming one of the first in the industry to do so, reflecting its commitment to green transformation [4]. Market Outlook - Despite short-term pressures, industry experts believe that trends toward consumption upgrades and brand concentration remain unchanged. Jinshiyuan's strategies are seen as building a "moat" against cyclical risks [5]. - Analysts expect Jinshiyuan to adjust its development pace and release channel pressure in the short term while gradually expanding its market presence in the long term [5].

Core Viewpoint - The company is facing significant challenges amid a structural adjustment in the liquor industry, with marketing efforts not fully offsetting the pressures from declining sales and profits [2][4]. Group 1: Performance Decline - In the first half of 2025, the company's revenue was 6.95 billion yuan, a year-on-year decrease of 4.84%, and net profit was 2.229 billion yuan, down 9.46% [4][5]. - The company reported a significant drop in second-quarter revenue and net profit, with declines of 29.69% and 37.06% respectively, marking the first time since 2021 that both metrics fell in a half-year report [2][3]. - The company’s revenue growth rate has sharply decreased, with projections indicating that 2025 may be the first year in a decade to see an overall decline in performance [4][6]. Group 2: Market and Product Structure - The company heavily relies on the Jiangsu market, which contributed 90.95% of its revenue in the first half of 2025, indicating a severe imbalance in market distribution [6][7]. - The high-end product segment, particularly the A+ category (priced above 300 yuan), saw a revenue decline of 7.37% in the first half of 2025, with significant pricing issues affecting the ultra-high-end product, Guoyuan V9 [6][7]. - The overall market trend shows a shift in consumer preference towards the 300-500 yuan price range, with sales of products priced above 800 yuan dropping by 28% year-on-year [7]. Group 3: Channel Challenges - The company is experiencing high inventory levels and declining confidence among distributors, with contract liabilities dropping from 1.593 billion yuan at the end of 2024 to 600 million yuan, a decrease of 62.35% [8][9]. - As of mid-2025, the company’s inventory was 5.723 billion yuan, reflecting a buildup of stock and slow sales turnover, with inventory turnover days increasing to 549.8 days from 451.1 days year-on-year [9][10]. - The company’s operating cash flow decreased by 13.75% year-on-year to 1.075 billion yuan, indicating challenges in cash recovery due to sluggish sales [10].

Group 1 - The core viewpoint of the articles revolves around the increasing trend of regional liquor companies leveraging local sports events for marketing, highlighting the emotional connection with local consumers and the potential for deeper engagement through digital interactions and content operations [1][3][13] - The collaboration between liquor brands and local sports events is seen as a way to directly engage with the core consumer base, enhancing brand visibility and integrating advertising with on-ground activities [1][3] - The performance of liquor companies in regional markets shows mixed results, with some brands like Jinshiyuan experiencing revenue declines despite high visibility from sponsorships, raising questions about the effectiveness of sports marketing [2][3][9] Group 2 - Companies like Guotai are exploring niche sports like frisbee to reach younger audiences, aiming to refresh brand image while integrating traditional liquor culture into modern consumption contexts [5][10] - Major liquor brands such as Wuliangye are expanding their sports marketing strategies globally, participating in high-profile events like the World Games and the FIFA World Cup, which are seen as significant investments for brand value enhancement [6][8][9] - The effectiveness of sports marketing investments is under scrutiny, with companies needing to demonstrate actual sales conversions and market share growth to validate their strategies [7][10][11] Group 3 - The trend in sports marketing is shifting from simple sponsorships to more integrated approaches that combine online and offline interactions, aiming for deeper content promotion and consumer engagement [11][13] - Companies are diversifying their strategies in sports marketing, with some focusing on specific sports to create a strong brand association, while others are pursuing broader international exposure [10][13] - The long-term success of these marketing efforts will depend on the ability to convert consumer interest into actual sales and brand loyalty, which remains to be seen [10][13]

Core Viewpoint - The company, Jinshiyuan, reported a decline in both revenue and net profit for the first half of 2025, aligning with the overall contraction in the industry, raising questions about its ability to meet its growth targets for the year [1][2]. Financial Performance - Jinshiyuan's revenue for the first half of 2025 was 6.95 billion yuan, with a net profit of 2.228 billion yuan, representing year-on-year declines of 4.84% and 9.66% respectively [1]. - In Q2 2025, revenue dropped to 1.852 billion yuan, and net profit fell to 584.7 million yuan, with year-on-year decreases of 29.68% and 37.05% respectively [2]. Market Dynamics - The second quarter is traditionally a slow season for liquor sales, but recent policy changes have negatively impacted public consumption and business receptions, leading to a pessimistic outlook for the liquor market [2]. - Jinshiyuan's management believes that the impact of current policies is short-term, expecting a return to normal consumption patterns in the future [3]. Product Performance - The company's high-end products have seen a significant decline, with revenue from premium products (priced above 300 yuan) dropping by 7.37% to 4.311 billion yuan [3]. - Mid-range products (100-300 yuan) showed slight growth, with revenue of 2.232 billion yuan, a year-on-year increase of 0.74%, while lower mid-range products (50-100 yuan) experienced a 10.04% decline [4]. Regional Market Challenges - Jinshiyuan's performance is heavily influenced by the contraction of the Jiangsu provincial market, where it primarily operates, with external market revenue at 627 million yuan, a year-on-year increase of 4.78%, but still lower than the provincial revenue from the Huaihai region [5]. - The company has faced challenges in expanding its market presence outside Jiangsu, despite previous claims of efforts to do so [5]. Future Outlook - The company remains optimistic about a potential recovery in the industry, projecting a substantial improvement by the second half of 2026 [6].