Core Viewpoint - The Chinese潮玩 (trendy toys) industry is experiencing significant growth in overseas markets, with various companies adopting differentiated IP positioning and marketing strategies to carve out their own paths in international expansion [2]. Group 1: Market Trends - The潮玩 industry is increasingly moving towards international markets, with a notable trend of companies expanding beyond domestic borders [2]. - Bubble Mart International Group reported a revenue of 82.8 billion yuan in China, a year-on-year increase of 135.2%, while revenues from the Asia-Pacific, Americas, and Europe regions saw growth rates of 257.8%, 1142%, and 729.2% respectively [2]. - 大漂亮玩具有限公司 achieved approximately 20 billion yuan in GMV within a year of establishment, with its original IP "娃三岁" contributing 90% to its overall revenue [2]. Group 2: Expansion Strategies - 大漂亮玩具有限公司 has successfully entered the Alibaba International Station and established independent brand sites, with plans to expand into Southeast Asia and gradually into other regions [5]. - The company anticipates explosive growth in the European and American markets this year, having already established exclusive agency partnerships in the UK and Argentina [5]. - Industry expert Zhang Shule suggests that the next significant market for Chinese潮玩 is Japan, due to cultural similarities and the potential for Chinese潮玩 to resonate well with Japanese consumers [5]. Group 3: Competitive Advantages - The primary advantages of Chinese潮玩 products in international markets include a robust supply chain, experience in social media marketing, and growing original design capabilities [6]. - The efficiency of the潮玩 industry’s supply chain in Dongguan is highlighted as a key factor in reducing costs and enhancing product design and manufacturing capabilities [6]. - Companies are encouraged to leverage their manufacturing strengths and collaborate to maximize their presence in overseas markets [10]. Group 4: Intellectual Property Considerations - As潮玩 companies expand internationally, they must prioritize intellectual property protection to avoid infringement and enhance their own IP protection capabilities [12]. - The Chinese customs authorities are intensifying efforts to combat counterfeit潮玩 products, indicating a growing focus on IP enforcement [12]. - Legal experts emphasize the importance of timely overseas registration of rights, particularly trademarks and design patents, to prevent potential losses [19].