彭博苹果记者Mark Gurman报道，苹果计划在自带地图App中引入广告，形式与App Store内的推广广告类似，开发者可以通过付费，在用户搜索界面中获得排名靠前的广告位。 https://t.co/2eEVJnUGbj ...

Core Viewpoint - Apple has expressed concerns regarding the negative impacts of the EU's Digital Markets Act (DMA) on its users in the region, including a decline in user experience and increased privacy risks, urging the EU Commission to reassess the implications of the DMA on Apple product users in Europe [1][4][5]. Group 1: DMA Overview - The DMA, effective from March 2024, aims to curb the monopolistic practices of tech giants and ensure more consumer choices [3]. - Companies designated as "gatekeepers," including Apple, are required to comply with specific obligations under the DMA, such as allowing users to install third-party app stores and switch between different application services [3][4]. Group 2: Apple's Opposition to DMA - Apple argues that the DMA forces it to alter product designs and delivery methods, resulting in a diminished user experience for downloading apps and making payments [4][5]. - The company highlights that the DMA's requirements lead to delays in launching new features for EU users, impacting functionalities like AirPods translation and iPhone mirroring [4][5]. Group 3: Security and Privacy Concerns - Apple warns that the DMA may expose EU users to greater risks when downloading apps and using external payment systems, which may not meet the security standards of the App Store [5]. - The act allows other companies to access sensitive user data, raising privacy concerns as businesses can track users' personal information and activities [5]. Group 4: Apple's Call for Reevaluation - Apple emphasizes that the DMA has not fulfilled its promise of promoting competition and has instead led to a decline in user experience and increased risks [5]. - The company has previously communicated these concerns to the EU Commission without receiving acknowledgment and is now urging a reevaluation of the DMA's impact on users [5].

Group 1 - Apple announced a new naming convention for its operating systems, changing to a year-based system, such as iOS 26, iPadOS 26, macOS 26, watchOS 26, and visionOS 26 [2] - A new software interface design called "Liquid Glass" was introduced, featuring a glossy and semi-transparent effect, enhancing the visual experience across Apple's ecosystem [2] - The event did not reveal significant advancements in AI, but detailed some AI-based features in apps like Maps and Music, such as location tracking and lyric translation [3][4] Group 2 - Following the announcements, Apple's stock price experienced a slight decline, with analysts noting that the lack of major AI updates may have disappointed investors [4] - Analysts highlighted that while Apple leads in hardware and privacy in AI design, it lags behind competitors in providing deeply integrated AI experiences [5] - In the high-end smartphone market, Apple holds a 59% share, with a 10% year-over-year increase in shipments, but faces challenges from competitors like Huawei and Xiaomi, which saw significant growth [5]