Core Insights - The Sichuan Platform Economy Industry Chain Cooperation Partner Conference was held in Chengdu on September 2, 2025, focusing on regional industrial upgrades and brand development [2] - Chengdu Xiegang Vision Cultural Media Co., Ltd. signed a significant cooperation agreement with Sichuan Brand Incubator Park to develop a live broadcast ecosystem project in Longquanyi District, with an investment of 610 million yuan [2] - The project aims to create specialized industrial parks such as the "Internet Brand Incubation Center" and "Panda Brand Incubation Park," promoting brand incubation, industrial upgrading, and comprehensive service models [2] Company Overview - Chengdu Xiegang Vision Cultural Media Co., Ltd. was established in September 2024, focusing on various sectors including industrial park operations, MCN institutions, internet brand incubation, and e-commerce live streaming [3] - The company previously launched the "Chengdu Xiegang Square Live Ecosystem Base," which has an operational area of 40,000 square meters and attracted 115 quality enterprises, achieving a total online sales volume of 1.3 billion yuan [3] Project Focus Areas - The signed cooperation project will concentrate on three core areas: urban cultural tourism IP development, upgrading of Sichuan product supply chains, and panda cultural creative operations [3] - In urban cultural tourism IP development, the project will provide integrated services from brand strategy planning to marketing promotion, leveraging Sichuan's rich cultural resources [3] - The supply chain upgrade will focus on empowering Sichuan products through brand enhancement and live sales channels, aiming for national market penetration [3] - The panda cultural creative operations will explore the value of panda culture IP, developing unique cultural products and integrating content marketing with live sales [3]

Group 1 - The core idea is that Dalian, Liaoning Province, is organizing multiple concerts to create a cultural tourism IP, aiming to stimulate local economic growth through a series of events this summer [1] - Concerts are linked to various sectors such as ticketing, transportation, accommodation, dining, and tourism, with a reported consumption multiplier effect of 1:4.8, meaning for every 1 yuan spent on concert tickets, 4.8 yuan is spent on surrounding services [1] - The concept of concerts as "walking GDP" highlights their potential to drive significant traffic and economic activity in cities, but also poses challenges regarding infrastructure, service capacity, and audience expectations [1] Group 2 - To enhance the cultural tourism IP, there is a need to unlock new consumption potential by leveraging unique cultural resources and creating diverse cultural products and activities [2] - Initiatives such as "ticket root benefits" can be introduced, allowing concert-goers to enjoy discounts on attractions, food, and transportation, thereby activating new consumption dynamics [2] - Various departments must collaborate to ensure a seamless experience for consumers, including improved transportation services, food safety monitoring, and public amenities around concert venues [2] Group 3 - Continuous optimization of the business and industrial environment is essential, focusing on creating a market-oriented, legal, and international business environment to enhance service levels in accommodation, dining, entertainment, and transportation [3]