Workflow
城市文旅IP
icon
Search documents
2025全球文化IP产业发展大会将在上海浦东盛大启幕 引领文化IP与科技融合全球化新征程
Xin Lang Cai Jing· 2025-12-04 05:42
Core Insights - The global cultural IP industry is entering a strategic opportunity period characterized by digital transformation, globalization, and cross-industry integration [2][12] - Cultural IP is a key driver for high-quality development in the cultural industry, showcasing China's traditional culture and enhancing national cultural soft power [2][12] - Recent policy documents, including the 14th Five-Year Plan for Cultural Development, provide strong support for the cross-industry integration and global resource allocation of the IP industry [2][12] Event Overview - The 2025 Global Cultural IP Industry Development Conference will be held on December 26-27, 2025, in Shanghai, focusing on the theme "IP Without Borders: Intelligent Creation for the Future" [3][14] - The conference aims to gather global IP resources, address industry bottlenecks, and promote innovation and ecological upgrades in the cultural sector [3][14] Conference Structure - The conference is organized by several key entities, including the Shanghai International Tourism Resort Administrative Committee and various cultural and intellectual property organizations [4][5] - It will feature a high-profile opening ceremony, thematic forums, and a grand awards ceremony to recognize exemplary IP achievements across various categories [15][16] Key Discussion Topics - The conference will cover critical areas such as policy guidance, innovation integration, industry collaboration, international cooperation, and ecological construction [7][17] - Specific topics include the application of generative AI and Web3.0 in IP creation, digital asset platform development, and strategies for cross-border copyright protection [7][17] Target Audience - The event will attract leaders from national and local government departments, industry associations, academic institutions, and representatives from investment and financial sectors [8][9]
2025四川平台经济产业链合作伙伴大会举行 成都龙泉驿区直播生态项目签约
Mei Ri Jing Ji Xin Wen· 2025-09-04 15:38
Core Insights - The Sichuan Platform Economy Industry Chain Cooperation Partner Conference was held in Chengdu on September 2, 2025, focusing on regional industrial upgrades and brand development [2] - Chengdu Xiegang Vision Cultural Media Co., Ltd. signed a significant cooperation agreement with Sichuan Brand Incubator Park to develop a live broadcast ecosystem project in Longquanyi District, with an investment of 610 million yuan [2] - The project aims to create specialized industrial parks such as the "Internet Brand Incubation Center" and "Panda Brand Incubation Park," promoting brand incubation, industrial upgrading, and comprehensive service models [2] Company Overview - Chengdu Xiegang Vision Cultural Media Co., Ltd. was established in September 2024, focusing on various sectors including industrial park operations, MCN institutions, internet brand incubation, and e-commerce live streaming [3] - The company previously launched the "Chengdu Xiegang Square Live Ecosystem Base," which has an operational area of 40,000 square meters and attracted 115 quality enterprises, achieving a total online sales volume of 1.3 billion yuan [3] Project Focus Areas - The signed cooperation project will concentrate on three core areas: urban cultural tourism IP development, upgrading of Sichuan product supply chains, and panda cultural creative operations [3] - In urban cultural tourism IP development, the project will provide integrated services from brand strategy planning to marketing promotion, leveraging Sichuan's rich cultural resources [3] - The supply chain upgrade will focus on empowering Sichuan products through brand enhancement and live sales channels, aiming for national market penetration [3] - The panda cultural creative operations will explore the value of panda culture IP, developing unique cultural products and integrating content marketing with live sales [3]
演唱会如何曲终人不散
Jing Ji Ri Bao· 2025-07-22 22:07
Group 1 - The core idea is that Dalian, Liaoning Province, is organizing multiple concerts to create a cultural tourism IP, aiming to stimulate local economic growth through a series of events this summer [1] - Concerts are linked to various sectors such as ticketing, transportation, accommodation, dining, and tourism, with a reported consumption multiplier effect of 1:4.8, meaning for every 1 yuan spent on concert tickets, 4.8 yuan is spent on surrounding services [1] - The concept of concerts as "walking GDP" highlights their potential to drive significant traffic and economic activity in cities, but also poses challenges regarding infrastructure, service capacity, and audience expectations [1] Group 2 - To enhance the cultural tourism IP, there is a need to unlock new consumption potential by leveraging unique cultural resources and creating diverse cultural products and activities [2] - Initiatives such as "ticket root benefits" can be introduced, allowing concert-goers to enjoy discounts on attractions, food, and transportation, thereby activating new consumption dynamics [2] - Various departments must collaborate to ensure a seamless experience for consumers, including improved transportation services, food safety monitoring, and public amenities around concert venues [2] Group 3 - Continuous optimization of the business and industrial environment is essential, focusing on creating a market-oriented, legal, and international business environment to enhance service levels in accommodation, dining, entertainment, and transportation [3]