专题：2025全球文化IP产业发展大会 以下为发言摘录： 刘曦卉：大家下午好！我今天的分享聚焦一个关键词：垂直智能体。我们在文博文旅领域常常会遇到一个 现实问题：大家都在谈AI，但真正落地时，往往卡在"专业流程不匹配""数据与内容无法结构化""团队缺少 工具链""商业模式难以闭环"。因此我们提出离火AI的方向：不是做一个泛泛的通用工具，而是围绕文博 文旅IP的真实工作流，构建一套可落地、可实施、可运营的垂直智能体系统。 在我们的设想中，这套系统要解决的不是单点效率，而是从IP到商业转化的全链路闭环：前端能够辅助内 容挖掘与叙事构建，帮助机构把文物、非遗、地方文化转化为可传播、可体验的IP表达；中端能够支持展 陈与体验设计，结合AR/VR、数字媒体与空间叙事，提升沉浸式体验；后端能够支撑文创产品开发、供应 链协同、营销传播与用户运营，让"好内容"真正变成"可持续的产品与服务"。 为了让系统真正落地，我们强调"跨专业团队+工具链"：落地团队需要覆盖二次元、文创、数字媒体、展 陈、AR/VR等领域，既懂文化内容，也懂产品化与运营。系统层面需要匹配机制与评估机制：不同IP适合 不同的转化路径，我们要做的是帮助机构快速 ...

Core Insights - The global cultural IP industry is entering a strategic opportunity period characterized by digital transformation, globalization, and cross-industry integration [2][12] - Cultural IP is a key driver for high-quality development in the cultural industry, showcasing China's traditional culture and enhancing national cultural soft power [2][12] - Recent policy documents, including the 14th Five-Year Plan for Cultural Development, provide strong support for the cross-industry integration and global resource allocation of the IP industry [2][12] Event Overview - The 2025 Global Cultural IP Industry Development Conference will be held on December 26-27, 2025, in Shanghai, focusing on the theme "IP Without Borders: Intelligent Creation for the Future" [3][14] - The conference aims to gather global IP resources, address industry bottlenecks, and promote innovation and ecological upgrades in the cultural sector [3][14] Conference Structure - The conference is organized by several key entities, including the Shanghai International Tourism Resort Administrative Committee and various cultural and intellectual property organizations [4][5] - It will feature a high-profile opening ceremony, thematic forums, and a grand awards ceremony to recognize exemplary IP achievements across various categories [15][16] Key Discussion Topics - The conference will cover critical areas such as policy guidance, innovation integration, industry collaboration, international cooperation, and ecological construction [7][17] - Specific topics include the application of generative AI and Web3.0 in IP creation, digital asset platform development, and strategies for cross-border copyright protection [7][17] Target Audience - The event will attract leaders from national and local government departments, industry associations, academic institutions, and representatives from investment and financial sectors [8][9]