Core Points - The article discusses the launch of a new uniform for urban delivery riders by Taobao Flash Sale, which is part of a broader initiative to enhance rider experience and safety [1][5]. Group 1: New Uniform Initiative - Taobao Flash Sale has introduced a new uniform for urban riders, which includes a complete set of gear such as uniforms, helmets, and food delivery boxes, provided for free to 1 million active riders [1][2]. - The new uniform features a racing suit design that emphasizes safety and style, with materials that are windproof, breathable, and water-resistant [5]. - The helmets are designed with enhanced impact resistance, featuring an ABS shell and EPS cushioning layer, along with practical additions like a medical kit in the waist pouch and an information card in the sleeve pocket [5]. Group 2: Urban Knight Orange Initiative - Alibaba and Ant Group have launched the "Urban Knight Orange Initiative," which aims to support riders through various programs, including educational support for riders' children and recognition for community service [6][7]. - The initiative has already rewarded several riders for their heroic acts, such as saving lives, and is designed to provide ongoing support for riders facing difficulties [6].

Core Viewpoint - The article highlights the transformation of delivery riders into "urban knights," emphasizing the recognition and support for their roles through new uniforms and benefits, reflecting a broader industry upgrade and societal acknowledgment of their contributions [6][9]. Group 1: New Uniform Launch - On August 25, Taobao Flash Sale and Ele.me launched a new generation of rider uniforms, featuring advanced technology and design elements that enhance both functionality and aesthetics [6][8]. - The new uniforms are designed with racing suit styles, incorporating multiple brand logos, symbolizing support from various Alibaba ecosystem brands [7]. - The uniforms utilize high-performance materials that are windproof, breathable, and water-resistant, significantly exceeding national standards [7][8]. Group 2: Rider Support and Benefits - Approximately one million active riders will receive a full set of new gear, including uniforms, helmets, and delivery boxes, at no cost [8][9]. - The "Urban Knight Guarantee Incentive System" has been upgraded to include pension and medical insurance subsidies, with a maximum coverage of 100% [8]. - Additional incentives are provided for riders' good deeds and safe riding practices, including scholarships for their children’s education [8][9]. Group 3: Industry Growth and Impact - Since the launch of Taobao Flash Sale, the monthly active riders on Ele.me have increased by 181%, and crowd-sourced riders have surged by 236% [9]. - The number of riders earning over 10,000 yuan in July was 2.8 times higher than the previous year, indicating significant income growth within the sector [9]. - The initiative aims to enhance the sense of gain, happiness, and security for flexible employment and new labor forms in Zhejiang, contributing to the development of a more dignified and sustainable service industry [9].