Group 1 - The dual holiday period of National Day and Mid-Autumn Festival has led to a significant increase in consumer demand for gifts, weddings, and travel, resulting in notable growth in related categories [1][3] - During the National Day holiday, sales of gold jewelry on JD.com increased by 50% year-on-year, while sales of lab-grown diamond rings surged by 107%, reflecting the vibrant holiday consumption market [1][3] - The wedding season has further boosted gold jewelry consumption, with major brands like Chow Tai Fook and Chow Sang Sang achieving double-digit growth during the holiday [1][3] Group 2 - The demand for natural diamond rings also saw double-digit growth during the National Day holiday, with lab-grown diamonds gaining popularity among young couples due to their quality and affordability, leading to a 107% year-on-year increase in sales [3] - Silver jewelry, particularly baby silver accessories and women's silver bracelets, experienced nearly 50% year-on-year growth during the holiday, with "New Chinese Style" silver jewelry becoming a popular gift choice [5] - The travel peak during the Golden Week resulted in significant growth in luggage sales, with JD.com reporting a nearly 30% increase in sales of backpacks and over 30% month-on-month growth in the "old for new" luggage exchange service [5] Group 3 - Overall, the consumption structure during the dual holidays has become more diversified, with a trend towards quality, personalization, and rationality in holiday spending [7]

Core Viewpoint - The emergence of counterfeit diamonds and fake certificates on e-commerce platforms poses a significant threat to consumer rights and the reputation of the lab-grown diamond industry [1] Group 1: Industry Impact - E-commerce platforms are witnessing advertisements for diamonds at extremely low prices, such as a 2-carat lab-grown diamond ring for 153 yuan and a 99-carat imported diamond for 22 yuan, which are actually made of glass or synthetic cubic zirconia with minimal production costs [1] - The fraudulent activities create a "fake diamond + fake certificate" chain, severely disrupting market order and damaging the credibility of the lab-grown diamond sector [1] Group 2: Recommendations for Improvement - E-commerce platforms need to enhance their entry review processes to ensure that merchants possess legitimate qualifications and professional appraisal capabilities [1] - Regulatory authorities should strengthen cross-regional collaboration to trace and combat the production of fake certificates, establishing a comprehensive regulatory system from source to sale [1] - Increased public education on lab-grown diamonds is necessary to dispel misconceptions and promote a healthier market environment [1] Group 3: Consumer Awareness - Consumers are urged to remain vigilant and not to trust advertisements that defy common sense regarding pricing, contributing to the maintenance of a healthy market environment [1]