在多平台下架"基金实时估值"相关功能后，不少博主在小红书等社交平台分享可进行实时估值的小程序或是软件。 此前报道：突发！基金实时估值再被叫停 应监管要求，多平台于月初下架"基金实时估值"相关功能，随后小红书平台多个笔记显示，大量账号分享了自制的实时估值小程序或软件。不过最近几日 小红书禁言了多个分享基金实时估值工具的博主。记者注意到，上周发布的关于基金实时估值小程序或软件的笔记，有不少已被删除，部分分享链接已不 可用。有博主开小号称大号被禁言一个月，并在笔记评论区"指路"同名公众号。 不过，最近小红书已关注到这一现象，部分账号因此被禁言、相关笔记被删除。记者注意到，有被禁言账号转战微信公众号，也有博主转向小红书群聊分 享。不过已有博主称被举报后禁止使用群聊部分功能。 不久前监管机构发布的2026年第1期机构监管情况通报提到，日常监管关注到部分基金销售机构和非持牌的第三方平台重新上架"基金实时估值"功能，直 接提供或通过"净值参考""板块涨跌"等形式变相提供"基金实时估值"功能，同时还衍生出按平台当日申购金额排序的"加仓榜"、展示用户持仓收益和明细 的"实盘榜"等。上述功能可能误导投资者，摊薄基金产品收益，引发 ...

Core Viewpoint - Xiaohongshu has implemented a ban on certain "real-time fund valuation bloggers" following regulatory guidance to enhance self-inspection and rectify misleading functionalities related to fund sales [1][2]. Group 1: Regulatory Actions - Regulatory bodies have emphasized the need for fund sales institutions and third-party platforms to conduct self-checks and remove features like "real-time fund valuation," "increased positions leaderboard," and "live trading leaderboard" that may mislead investors [1][2]. - Some self-media accounts have continued to operate against regulations by developing and disseminating real-time fund valuation tools to attract followers [1][2]. Group 2: Platform Responses - A specific Xiaohongshu account has been banned for violating community rules, with multiple posts sharing real-time fund valuation tools deleted [1][2]. - Links to software selling real-time fund valuation tools have also been removed from the platform [1][2].

Group 1 - The core viewpoint of the article highlights that Xiaohongshu has implemented a ban on certain "real-time fund valuation bloggers" following regulatory announcements emphasizing the need for fund sales institutions and third-party platforms to enhance self-inspection and rectify misleading functionalities [1] - Regulatory bodies have mandated the removal of features such as "real-time fund valuation," "increased positions leaderboard," and "actual trading leaderboard" that may mislead investors, indicating a crackdown on misleading financial tools [1] - Despite regulatory actions, some self-media accounts continue to promote real-time fund valuation tools, demonstrating a disregard for compliance, as evidenced by the banning of a specific Xiaohongshu account for violating community rules [1] Group 2 - The article references previous reports indicating that real-time fund valuation tools have been removed from various platforms, with some influencers still attempting to sell alternative tools despite the crackdown [2] - The mention of the iMoutai app crashing and the rapid sellout of the 1499 yuan Flying Moutai suggests a high demand for premium products, reflecting consumer behavior trends in the market [2] - The introduction of a humanoid robot by Jia Yueting indicates ongoing innovation in technology sectors, although it raises questions about the company's focus on electric vehicle production [2]

Core Viewpoint - The article highlights the recent controversy surrounding the misleading marketing practices of fund companies, particularly focusing on the incident involving Debon Fund, which raised 12 billion in a single day, prompting regulatory scrutiny on real-time valuation tools and their potential to mislead investors [1][20]. Group 1: Regulatory Actions - Regulatory authorities have mandated fund sales institutions and third-party platforms to enhance self-inspection and remove misleading features such as "real-time valuation" and "acquisition rankings" [1][20]. - Major platforms like Ant Fund, JD Finance, and others have quickly removed these functionalities in response to regulatory demands [1][20]. Group 2: Social Media Influence - Influencers on platforms like Xiaohongshu have begun to develop and promote real-time valuation tools, despite regulatory warnings, indicating a trend of evading compliance [3][7]. - Posts related to fund valuation tools have surged on social media, with influencers directing interested investors to private groups for further engagement [3][7]. Group 3: Market Reactions - The removal of certain functionalities has led to a significant increase in user engagement on these platforms, with some platforms offering membership incentives to retain users [17][18]. - Despite the regulatory push, some platforms have not fully complied, continuing to offer modified versions of real-time valuation tools, which raises compliance concerns [11][15]. Group 4: Investor Education and Misunderstanding - There is a persistent misunderstanding among investors regarding the difference between net asset value (NAV) and real-time valuation, which can lead to significant discrepancies in perceived fund performance [20][21]. - The article emphasizes the need for better investor education to clarify these differences and mitigate the risks associated with misleading valuation tools [20][21]. Group 5: Case Study of Debon Fund - The Debon Fund incident serves as a case study illustrating the potential consequences of misleading real-time valuations, where the fund's reported real-time increase of 13.01% contrasted sharply with its actual NAV increase of only 8.31% [22][23]. - This discrepancy highlights the risks of treating funds as short-term trading instruments rather than long-term investment vehicles, raising questions about the ethical implications of such marketing practices [22][23].