产业协同成为推介的核心亮点。自治区文旅厅解读的《2025年"引客入宁"旅游促消费方案》与固原市奖 励政策形成联动，携程提供的市场数据分析与宁夏国旅"冬游宁夏"产品推介精准对接需求。现场，宁夏 机场公司与携程、同程等OTA平台签订年度合作协议，将航空资源与旅游市场深度绑定。这一模式延续 了其"航空+文旅"的成功探索--此前通过沙湖至阅海低空航线、航空研学中心等创新载体，已实现"水陆 空铁"多业态融合。 冬航季是枢纽功能升级的新起点。宁夏机场公司相持续深化"连通'一带一路'、辐射全国的区域航空枢 纽"建设，通过航线拓展、服务升级、产业融合三大举措，让千万级机场的流量优势转化为地方发展的 经济优势，为黄河流域生态保护和高质量发展先行区注入民航动力。（编辑：张薇，校对：张彤，审 核：程凌） 《中国民航报》、中国民航网 记者路泞 报道：近日，西部机场集团宁夏机场有限公司2025年冬航季航 班换季推介活动在银川国际交流中心举行。汇聚130家单位的行业盛会，既是对宁夏民航20年跨越式发 展成果的集中展示，更标志着其以"航空+文旅"深度融合推动高质量发展的全新探索。自治区财政厅、 商务厅、文旅厅等政府部门，以及航空公司、旅行 ...

Core Viewpoint - Ningxia Airport Company is committed to enhancing the travel experience by creating a unique service brand "Saishangxing" and a series of sub-brands, aiming to establish itself as a model for airport service quality and efficiency in the industry [1][2][3]. Group 1: Service Brand Development - The creation of the "Saishangxing" service brand is based on deep insights into passenger needs and a commitment to service quality, officially launched in October 2024 [2][5]. - The company has developed a service brand matrix that includes sub-brands such as "Ninglai Ningwang," "Love Red Ribbon," and "Pearl in Hand," focusing on different passenger demographics and needs [2][3]. - In 2025, the company implemented six special actions led by top management, with a focus on service brand development [2]. Group 2: Service Quality and Efficiency Improvements - The company has enhanced service offerings by refining 19 service product functions and introducing seven specialized service products to provide a comprehensive travel experience [3]. - A project titled "Cargo Mail Safe Journey" won an innovation award, demonstrating a shift from passive to proactive service in air cargo security, resulting in a 40% reduction in cargo inspection rates and a 20-minute decrease in waiting times [4]. - The introduction of an online appointment system for special passengers and AI-assisted baggage inspection has significantly improved service efficiency, reducing baggage inspection time to 2 minutes and increasing processing capacity from 300 to 800 items per hour [6]. Group 3: Brand Value and Cultural Integration - The company emphasizes the importance of service "soft power" in building brand strength, implementing performance incentives, and enhancing service management capabilities [7]. - Cultural elements are integrated into the airport environment, with exhibitions and cultural corridors that reflect regional characteristics, enhancing the overall passenger experience [8]. - The airport has received recognition for its service quality, being awarded the title of "Excellent Service Airport" for its commitment to passenger satisfaction and operational efficiency [9].