Core Insights - The recent winter flight season promotion event by the Ningxia Airport Company highlights the integration of aviation and cultural tourism, marking a new phase in high-quality development for Ningxia's civil aviation industry [1][2] Group 1: Development Achievements - Ningxia Airport Company has shown remarkable growth since the merger with Shaanxi-Ningxia Airport, with passenger throughput at Yinchuan Hedong International Airport increasing 15 times over 20 years, contributing over 188.2 billion yuan to Ningxia's GDP and creating 364,000 jobs [1] - During the summer transportation period of 2025, the three airports in the region transported 2.525 million passengers, with Yinchuan Airport achieving a record monthly passenger throughput and growth rates surpassing the civil aviation industry and the Northwest average [1] Group 2: Infrastructure and Connectivity - The infrastructure development has reached a new level, forming a "one trunk and two branches" structure, complemented by an air-rail intermodal hub, creating a comprehensive transportation network [1] - Starting from October 26, the winter flight schedule will feature an average of 216 flights per day, a year-on-year increase of 8%, covering 64 destinations with 75 routes, including the addition of 10 new destinations [2] Group 3: Industry Collaboration - The promotion event emphasized industry collaboration, with the tourism department's "2025 'Bring Customers to Ningxia' tourism consumption promotion plan" aligning with local incentive policies, and market data analysis from Ctrip facilitating targeted product promotion [2] - Ningxia Airport Company signed annual cooperation agreements with OTA platforms like Ctrip and Tongcheng, deepening the integration of aviation resources with the tourism market [2] Group 4: Future Directions - The company aims to enhance its role as a regional aviation hub connected to the "Belt and Road" initiative, focusing on route expansion, service upgrades, and industry integration to convert airport traffic advantages into economic benefits for local development [3]

Core Viewpoint - Ningxia Airport Company is committed to enhancing the travel experience by creating a unique service brand "Saishangxing" and a series of sub-brands, aiming to establish itself as a model for airport service quality and efficiency in the industry [1][2][3]. Group 1: Service Brand Development - The creation of the "Saishangxing" service brand is based on deep insights into passenger needs and a commitment to service quality, officially launched in October 2024 [2][5]. - The company has developed a service brand matrix that includes sub-brands such as "Ninglai Ningwang," "Love Red Ribbon," and "Pearl in Hand," focusing on different passenger demographics and needs [2][3]. - In 2025, the company implemented six special actions led by top management, with a focus on service brand development [2]. Group 2: Service Quality and Efficiency Improvements - The company has enhanced service offerings by refining 19 service product functions and introducing seven specialized service products to provide a comprehensive travel experience [3]. - A project titled "Cargo Mail Safe Journey" won an innovation award, demonstrating a shift from passive to proactive service in air cargo security, resulting in a 40% reduction in cargo inspection rates and a 20-minute decrease in waiting times [4]. - The introduction of an online appointment system for special passengers and AI-assisted baggage inspection has significantly improved service efficiency, reducing baggage inspection time to 2 minutes and increasing processing capacity from 300 to 800 items per hour [6]. Group 3: Brand Value and Cultural Integration - The company emphasizes the importance of service "soft power" in building brand strength, implementing performance incentives, and enhancing service management capabilities [7]. - Cultural elements are integrated into the airport environment, with exhibitions and cultural corridors that reflect regional characteristics, enhancing the overall passenger experience [8]. - The airport has received recognition for its service quality, being awarded the title of "Excellent Service Airport" for its commitment to passenger satisfaction and operational efficiency [9].