【商用车新网原创】 12月25日，由商用汽车新闻传媒主办的2025商用车新驱动大会在北京召开。在2025车企服务满意度调查中，中国重汽凭借20余年服务深耕以及优质用户口 碑脱颖而出，荣获"年度服务暖心企业"与"客户服务金口碑企业"两项荣誉，以实力印证了其在商用车服务领域的标杆地位。 "车企服务满意度调查"以真实、客观、公正为原则，通过用户调查、站点走访等多元方式评估企业服务水平，旨在发掘标杆、总结经验，推动行业服务全 域升级。此次斩获荣誉，既是行业对重汽服务体系的权威认证，更是用户对中国重汽"亲人服务"的真心认可。 开创服务品牌化 破解用户核心痛点 回溯行业发展，中国重汽是商用车服务品牌化的开创者与领航者。 上世纪90年代末，国内商用车市场仍处于重产能、轻服务的粗放阶段，多数企业聚焦生产扩张，用户售后需求难以及时响应，"买车易、养车难"是普遍痛 点。1999年，中国重汽精准洞察趋势，率先推出"亲人服务"品牌，成为行业首家实现服务品牌化运营的企业，打破"重销售、轻服务"的行业惯例，树立起 服务新标杆。 自服务品牌开创以来，"亲人服务"始终秉持以用户为中心的服务理念，以用车无忧为目标，20余年间，伴随着市场从增量 ...

Core Viewpoint - Ningxia Airport Company is committed to enhancing the travel experience by creating a unique service brand "Saishangxing" and a series of sub-brands, aiming to establish itself as a model for airport service quality and efficiency in the industry [1][2][3]. Group 1: Service Brand Development - The creation of the "Saishangxing" service brand is based on deep insights into passenger needs and a commitment to service quality, officially launched in October 2024 [2][5]. - The company has developed a service brand matrix that includes sub-brands such as "Ninglai Ningwang," "Love Red Ribbon," and "Pearl in Hand," focusing on different passenger demographics and needs [2][3]. - In 2025, the company implemented six special actions led by top management, with a focus on service brand development [2]. Group 2: Service Quality and Efficiency Improvements - The company has enhanced service offerings by refining 19 service product functions and introducing seven specialized service products to provide a comprehensive travel experience [3]. - A project titled "Cargo Mail Safe Journey" won an innovation award, demonstrating a shift from passive to proactive service in air cargo security, resulting in a 40% reduction in cargo inspection rates and a 20-minute decrease in waiting times [4]. - The introduction of an online appointment system for special passengers and AI-assisted baggage inspection has significantly improved service efficiency, reducing baggage inspection time to 2 minutes and increasing processing capacity from 300 to 800 items per hour [6]. Group 3: Brand Value and Cultural Integration - The company emphasizes the importance of service "soft power" in building brand strength, implementing performance incentives, and enhancing service management capabilities [7]. - Cultural elements are integrated into the airport environment, with exhibitions and cultural corridors that reflect regional characteristics, enhancing the overall passenger experience [8]. - The airport has received recognition for its service quality, being awarded the title of "Excellent Service Airport" for its commitment to passenger satisfaction and operational efficiency [9].