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火爆,受青睐!产业联动畅通“外转内” 外贸优品加速“海归”上新
Yang Shi Wang· 2025-05-08 08:10
Core Insights - The article highlights the ongoing efforts by various regions in China to facilitate foreign trade enterprises in expanding their domestic market presence through trade fairs and exhibitions [1][4][16] - The strategy involves a combination of offline exhibitions and online marketing to create a mutually beneficial cycle between consumers and foreign trade companies [1][4] Group 1: Trade Fair Activities - Jiangsu province is actively hosting foreign trade product supply and demand matching events, showcasing a wide range of products including smart technology and household appliances [4][2] - During the "May Day" holiday, cities like Changzhou, Xuzhou, and Yangzhou organized multiple events to promote quality foreign trade goods to domestic consumers [4][2] Group 2: Market Expansion Strategies - Changzhou's Commerce Bureau plans to establish a database of foreign trade enterprises transitioning to domestic sales, aiming to host over 200 large-scale events by the end of June [7] - In Shanghai, supermarkets are increasingly opening sections dedicated to foreign trade products, which are gaining popularity among consumers [9][11] Group 3: Sales Performance - A foreign trade company specializing in the U.S. market reported selling out several products during the trade fairs, indicating strong domestic demand [11][13] - Another company noted that on the first day of the "May Day" holiday, they received over 1,000 sales orders, prompting plans to extend the event due to high demand [15] Group 4: Online and Offline Integration - In Guangzhou, over ten e-commerce platforms and retail supermarkets are providing support for foreign trade enterprises to facilitate domestic sales through integrated online resources [18]
不出口美国了,上海市民疯狂“捡漏”!外贸好东西卖爆了
Sou Hu Cai Jing· 2025-05-05 12:43
Core Points - The article highlights the surge in consumer interest in foreign trade products during the "May Day" holiday in Shanghai, with many consumers favoring high-quality, affordable goods that were previously exported but are now available domestically [1][3][10] Group 1: Consumer Behavior - Shanghai's major shopping centers and supermarkets experienced a significant influx of shoppers, particularly in the "foreign trade quality products" section, indicating a strong demand for these items [1][5] - Consumers are attracted to the high quality and appealing designs of foreign trade products, such as the "Dun Dun" cup and various kitchenware, which are marketed as both stylish and functional [3][10] - Many shoppers, including younger consumers and retirees, are motivated by the desire to support domestic sales of foreign goods, especially in light of recent tariff pressures [12][14] Group 2: Retail Strategies - Retailers like the First Food Store have implemented expedited processes to quickly stock foreign trade products, successfully launching new items just before the holiday [5][9] - The Shanghai Global Port has transformed its product display from a flower cart to a more organized shelf system, showcasing a wider variety of foreign trade goods to attract consumers [14] - Supermarkets and e-commerce platforms are collaborating to streamline the entry of foreign trade products into the domestic market, offering incentives such as zero-cost trial operations and simplified onboarding processes [16][20] Group 3: Product Offerings - The article mentions specific products, such as a French press coffee maker and various canned tuna options, highlighting their competitive pricing compared to online alternatives [7][10] - Retailers are planning to adjust their product offerings based on sales performance, aiming to introduce more popular and award-winning items to meet consumer demand [9][10] - The presence of high-quality foreign products at lower prices, such as shoes and personal care items, is emphasized as a key selling point for attracting customers [16][20]