Core Insights - The pet photography industry in China is experiencing significant growth, driven by the increasing trend of pet owners treating their pets as family members, leading to a consumption wave exceeding 300 billion yuan [1][3][12] - The company, Ying Pet Photography, has established itself as a leader in this niche market, with a business model that includes high-value services and a loyal customer base [2][3][4] Company Overview - Ying Pet Photography was founded 15 years ago and has expanded to seven locations across China, generating nearly 8 million yuan in revenue last year [3][4] - The average price for a pet photography session is around 2,000 yuan, with higher prices in major cities like Shanghai and Beijing [5][6] - The company employs a stable team of over 30 staff members, including full-time photographers and pet guides, which is relatively rare in the industry [4][10] Market Dynamics - The pet photography market is still in the "market education" phase, with many potential customers unaware of the service's existence [11] - The industry has seen a shift in customer demographics, with a growing number of pet owners willing to spend significantly on their pets, often prioritizing pet photography over personal expenses [7][8][9] - Seasonal trends affect business, with spring and autumn being peak seasons for outdoor photography [6] Customer Insights - Customers are often described as "extreme pet lovers," willing to invest heavily in capturing memories with their pets, sometimes spending tens of thousands of yuan [7][8] - Many clients exhibit high repeat purchase rates, with some scheduling annual sessions to document their pets' lives [8][9] Future Outlook - The company plans to continue expanding its presence in new cities, such as Chengdu and Changsha, anticipating that the growing pet ownership trend will lead to increased demand for pet photography services [10][12] - The industry is expected to evolve, potentially becoming as mainstream as children's photography, indicating a promising future for pet photography [12]

每经记者｜舒冬妮 每经编辑｜魏官红 为了给生病的狗留下最后的纪念，一位来自广州的宠物主辞掉工作，带它到上海看病，并在崇明岛租了一辆房车旅居。她花费两万元，请了摄影师专程为它 拍照。对她而言，这不是一次普通的消费，而是一场郑重的告别。 张天航便是为这只宠物拍照的摄影师，他的档期已经排到了一年后。作为国内最早的专业宠物摄影师之一，他拍一套写真定价5200元，外景定制写真定价1 万元/天，拍摄携宠婚纱照定价1.4万元/天。很多人可能对这样高额的定价难以理解，但仍有一批忠实的客户会每年复购。 当下，将宠物视为"家人"的养宠人越来越多。据《2025年中国宠物行业白皮书》，中国城镇宠物（犬猫）主已达7689万人，他们把"毛孩子"纳入家庭情感结 构，也催生了一股规模超3000亿元的消费浪潮。在这股浪潮中，宠物摄影——这门为"家人"留存影像的生意，正从极少数人的需求，变为一些人的刚需，宠 物摄影师的含金量也水涨船高。 日前，《每日经济新闻》记者采访了英宠摄影创始人何绮玥和英宠摄影联合创始人兼摄影总监张天航，他们分享了一些宠物摄影行业的故事。公司成立15年 以来，他们看到中国宠物行业的发展，接触到全国各地的养宠人士⋯⋯以下是何 ...