作为摄影总监，我拍一套宠物写真的价格是5200元，订单已经排到一年后。我每年大概会拍600 组，流水300万元左右，我个人年收入也稳定在百万元上下。听起来可能有点夸张，但在这个看似小众 的行业里，有人愿意为宠物一掷千金，他们把宠物视为家人，记录它们成为一件郑重的事。 英宠摄影联合创始人兼摄影总监张天航正在拍摄 图片来源：受访者供图 在这个行业里，大部分从业者是个人摄影师，像我们这样有30多人的团队、7家连锁店的，不多。 我们团队的核心是7位全职摄影师，人员非常稳定，最短的也干了7年，每位摄影师都配有一位宠物引导 师。这个角色非常重要，工资和摄影师差不多，每月也能拿到1万元至2万元。引导师负责调动宠物的情 绪和状态，好的引导师是拍出好照片的关键。此外，我们还有6位后期、几位客服和店长等支持岗位。 为了给生病的狗留下最后的纪念，一位来自广州的宠物主辞掉工作，带它到上海看病，并在崇明岛 租了一辆房车旅居。她花费两万元，请了摄影师专程为它拍照。对她而言，这不是一次普通的消费，而 是一场郑重的告别。 张天航便是为这只宠物拍照的摄影师，他的档期已经排到了一年后。作为国内最早的专业宠物摄影 师之一，他拍一套写真定价5200 ...

Core Insights - The pet photography industry in China is experiencing significant growth, driven by the increasing number of pet owners who treat their pets as family members [1][2][3] - The average revenue for a pet photographer can reach up to 1 million yuan annually, with some photographers charging as much as 20,000 yuan for customized photo sessions [1][3][8] - The market for pet photography is estimated to be part of a larger pet economy worth over 300 billion yuan, indicating a strong consumer demand for pet-related services [1][3] Company Overview - The company, founded 15 years ago, has expanded from a small studio to 7 locations across China, with a revenue of approximately 8 million yuan last year [3][6] - The average customer spending is around 2,000 yuan, with higher prices in cities like Shanghai and Beijing, where the average can reach 2,400 yuan and 1,300 yuan respectively [7] - The company employs a stable team of over 30 staff members, including full-time photographers and pet guides, with a focus on maintaining high-quality service [6][10] Market Dynamics - The pet photography market is still in the "market education" phase, with many potential customers unaware of the service's existence [16] - The industry has seen a rise in repeat customers, with many clients returning annually to document their pets' lives [10][17] - Seasonal trends affect business, with spring and autumn being peak seasons for outdoor photography [7] Customer Insights - Customers are often described as "extreme pet lovers," willing to spend significantly on their pets despite having modest lifestyles [8][10] - Emotional connections between pets and owners drive the demand for photography services, as many clients view their pets as family members [10][11] - Unique stories from clients highlight the lengths they go to for their pets, including traveling long distances for photo sessions [9][10] Industry Challenges and Future Outlook - The industry faces challenges such as competition from AI-generated photography, but the experiential aspect of pet photography remains irreplaceable [16][17] - The company plans to continue expanding, with new locations in cities like Chengdu and a belief that pet photography will become a standard service for pet owners in the future [17]

为了给生病的狗留下最后的纪念，一位来自广州的宠物主辞掉工作，带它到上海看病，并在崇明岛租了 一辆房车旅居。她花费两万元，请了摄影师专程为它拍照。对她而言，这不是一次普通的消费，而是一 场郑重的告别。 张天航便是为这只宠物拍照的摄影师，他的档期已经排到了一年后。作为国内最早的专业宠物摄影师之 一，他拍一套写真定价5200元，外景定制写真定价1万元/天，拍摄携宠婚纱照定价1.4万元/天。很多人 可能对这样高额的定价难以理解，但仍有一批忠实的客户会每年复购。 当下，将宠物视为"家人"的养宠人越来越多。据《2025年中国宠物行业白皮书》，中国城镇宠物（犬 猫）主已达7689万人，他们把"毛孩子"纳入家庭情感结构，也催生了一股规模超3000亿元的消费浪潮。 在这股浪潮中，宠物摄影——这门为"家人"留存影像的生意，正从极少数人的需求，变为一些人的刚 需，宠物摄影师的含金量也水涨船高。 日前，《每日经济新闻》记者采访了英宠摄影创始人何绮玥和英宠摄影联合创始人兼摄影总监张天航， 他们分享了一些宠物摄影行业的故事。公司成立15年以来，他们看到中国宠物行业的发展，接触到全国 各地的养宠人士 以下是何绮玥和张天航的讲述，经《每日经 ...