Core Viewpoint - Pinduoduo's new ten-year journey emphasizes a shift from rapid growth to social responsibility and long-term value creation, focusing on empowering industries and supporting farmers through substantial investments like the "billion-level" subsidy program [4][22][24]. Financial Performance - In Q3 2025, Pinduoduo reported revenue of 108.3 billion yuan, a 9% increase from 99.35 billion yuan in the same period last year, indicating a slowdown in growth compared to previous years [3]. - Online marketing services and other revenues reached 53.3 billion yuan, up 8% from 49.4 billion yuan year-on-year, while transaction service revenue was 54.9 billion yuan, a 10% increase from 50 billion yuan [3]. Strategic Initiatives - The "billion-level" subsidy initiative aims to alleviate burdens on small and medium-sized businesses and enhance the supply chain for agricultural products, marking a significant commitment to social responsibility [4][10]. - Pinduoduo's focus on "doing the right thing" reflects its commitment to creating value for users and supporting the agricultural sector, which is seen as a core area for growth and innovation [10][20]. Industry Transformation - The company is transitioning from a model focused on scale expansion to one centered on industry empowerment and social value creation, indicating a deeper understanding of its role in the market [5][23]. - Pinduoduo's initiatives in agricultural modernization, such as the "Multi-Channel Livestreaming" and "Digital Empowerment" programs, are reshaping traditional agricultural practices and enhancing market access for farmers [19][20]. Long-term Vision - As Pinduoduo enters its next decade, the focus will shift from merely increasing transaction volumes to fostering sustainable growth and social impact, with a commitment to long-term value creation [22][24]. - The company's leadership emphasizes that true growth involves not just financial metrics but also a clear alignment with societal needs and responsibilities [24].

Core Viewpoint - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% year-on-year increase, and an adjusted net profit of 31.382 billion yuan, up 14% year-on-year [1] Group 1: Financial Performance - The company continues to invest heavily in its ecosystem through the "100 billion support" initiative, which includes reducing service fees for merchants and providing traffic and resource support [2] - The CEO highlighted the increasing complexity of the international environment, with significant changes in trade policies and regulations, which pose challenges and uncertainties for the company's financial performance [2] Group 2: Agricultural Initiatives - Pinduoduo launched a "100 billion-level" initiative to support agricultural e-commerce, resulting in a 47% year-on-year increase in agricultural product sales in the first half of the year [4] - The company invested 1 billion yuan in subsidies and 2 billion yuan in traffic resources to support local agricultural products during the harvest season [4] Group 3: Industry Transformation - The "100 billion support" initiative is aimed at helping industrial merchants transition to higher quality production, with a focus on reducing homogenization in competition [7] - The number of merchants in industrial belts has rapidly increased, with a 31% year-on-year growth in "post-95" merchants and a 44% increase in "post-00" merchants [9]