11月18日，拼多多发布截至9月30日的2025年第三季度财报。 发家于农业，反哺于农业。在农业端，"千亿扶持"目前已取得显著成效。据拼多多发布的《2025农产品上行半年报》显示，今年上半年平台农产品销量同比 增长47%，农货商家数量也保持高速增长。三季度期间，"多多好特产"专项行动持续深入湖北荆州、河南商丘、山东莱阳、四川安岳、陕西米脂等数十个重 点产区，为各地农户和商家量身定制扶持方案，并在9月丰收季投入10亿元补贴资金和20亿元流量资源，30万农货商家参与上线"多多丰收馆"，帮助当地农 户将农产品及时运往城市市场、实现丰产增收。 财报显示，拼多多本季度营收1083亿元，同比增长9%，增速落至个位数区间。经营利润（非GAAP）约为270.8亿元，同比增长仅1%，调整后归属于普通股 股东的净利润314亿元，同比增长14%，环比则出现下滑。 业绩发布后，拼多多股价在美股盘前一度涨近4%，但随后转跌。 增速承压，现金拖底 本季收入主要来自两大核心业务，其中在线营销服务及其他收入533.5亿元，同比增长8%，交易服务收入549.3亿元，同比增长10%。 本季度经营利润（非GAAP）约为270.8亿元，同比增长仅1 ...

Core Viewpoint - Pinduoduo's third-quarter financial results reflect a strategic shift towards long-term ecological development, prioritizing investment over short-term profit, as evidenced by the "100 billion support" initiative aimed at enhancing merchant growth and platform sustainability [1][4][8] Financial Performance - Pinduoduo reported Q3 revenue of 108.3 billion yuan, a 9% year-on-year increase, marking the first time growth has fallen to single digits [1][2] - Net profit attributable to ordinary shareholders was 29.33 billion yuan, up 17% year-on-year, although this performance fell short of market expectations [1][2] - The company's operating profit for the quarter was 27.1 billion yuan, down from 28 billion yuan in the same period last year, with an operating margin of 25%, down from 27% [3] Investment Strategy - The "100 billion support" plan, launched in April, involves investing over 100 billion yuan in resources to support merchants over three years, which has led to a 47% increase in agricultural product sales and a 31% rise in the number of post-95 merchants [1][6] - Pinduoduo's R&D expenses increased by 41% to 4.33 billion yuan, reflecting a commitment to enhancing technological infrastructure and employee-related costs [2] Market Positioning - Pinduoduo is adopting a low-profile approach in a competitive landscape, choosing not to engage in the food delivery wars or heavily promote AI initiatives, instead focusing on long-term ecological investments [1][4] - The company aims to balance growth with support for the industry, particularly in agriculture, by leveraging its platform to enhance supply chain quality and efficiency [5][6] Industry Impact - The "100 billion support" initiative has positively influenced the agricultural sector, with significant investments in local specialties and initiatives to improve product quality and market access [5][6] - The number of post-00 merchants increased by 44%, indicating a growing trend of younger entrepreneurs entering the market, which is expected to drive further innovation and quality improvements [7] Future Outlook - Pinduoduo's leadership emphasizes a commitment to long-term value creation and social responsibility, indicating a strategic pivot from mere scale to sustainable ecological development [4][8] - The company plans to continue investing in its platform and industry, focusing on high-quality development and user value creation as it moves into its next decade [8]

"站在十周年的新起点上，我们将继续坚持消费者导向，持续 进化组织，以钉钉子的精神，扎扎实实、一个一个地解决用 户、商家、产业的实际问题，持续构建多方共赢的平台生态， 承担更大的社会责任，继续为广大的普通人创造价值。" 拼多 多集团执行董事、联席CEO赵佳臻表示，拼多多将拿出更多的 真金白银投入到生态建设，以更大的力度回馈生态和社会。 作者：李康 封图：图片资料室 11月18日，拼多多发布第三季度财报，营收为1082.8亿元，同比增长9%，这一增速较前几个季 度明显放缓。第三季度经营利润为250亿元，同比仅录得低个位数增长。调整后归属于普通股股东 的净利润314亿元，同比增长14%，环比出现下滑。在线营销服务收入增速较上一季度也有所下 滑。 这些措施给广大中小商家带来了实实在在的实惠。在浙江永康，有年轻商家在平台扶持下升级生产 线并创立品牌，一年扩展了10条生产线。在云南普洱，咖啡产业通过平台的数据和品牌赋能，摆 脱了"廉价原料"的标签，实现了价值跃迁。 有商家反馈，仅"推广服务费退返"一项每年可节省数百万元的推广费用，拼多多单个季度能为商 家共节省上百亿元的成本。在千亿扶持计划下，拼多多平台大家电、二手数码等 ...

Core Viewpoint - Pinduoduo's new ten-year journey emphasizes a shift from rapid growth to social responsibility and long-term value creation, focusing on empowering industries and supporting farmers through substantial investments like the "billion-level" subsidy program [4][22][24]. Financial Performance - In Q3 2025, Pinduoduo reported revenue of 108.3 billion yuan, a 9% increase from 99.35 billion yuan in the same period last year, indicating a slowdown in growth compared to previous years [3]. - Online marketing services and other revenues reached 53.3 billion yuan, up 8% from 49.4 billion yuan year-on-year, while transaction service revenue was 54.9 billion yuan, a 10% increase from 50 billion yuan [3]. Strategic Initiatives - The "billion-level" subsidy initiative aims to alleviate burdens on small and medium-sized businesses and enhance the supply chain for agricultural products, marking a significant commitment to social responsibility [4][10]. - Pinduoduo's focus on "doing the right thing" reflects its commitment to creating value for users and supporting the agricultural sector, which is seen as a core area for growth and innovation [10][20]. Industry Transformation - The company is transitioning from a model focused on scale expansion to one centered on industry empowerment and social value creation, indicating a deeper understanding of its role in the market [5][23]. - Pinduoduo's initiatives in agricultural modernization, such as the "Multi-Channel Livestreaming" and "Digital Empowerment" programs, are reshaping traditional agricultural practices and enhancing market access for farmers [19][20]. Long-term Vision - As Pinduoduo enters its next decade, the focus will shift from merely increasing transaction volumes to fostering sustainable growth and social impact, with a commitment to long-term value creation [22][24]. - The company's leadership emphasizes that true growth involves not just financial metrics but also a clear alignment with societal needs and responsibilities [24].

Core Viewpoint - Pinduoduo's third-quarter financial results show a significant slowdown in revenue growth, attributed to the company's strategic investments in the "trillion support plan" aimed at enhancing the e-commerce ecosystem and supporting merchants [1][2][5]. Financial Performance - Pinduoduo reported third-quarter revenue of 108.28 billion yuan, a year-on-year increase of 9%, marking a noticeable deceleration compared to previous quarters [1]. - The operating profit for the third quarter was 25 billion yuan, with low single-digit growth year-on-year [1]. - Adjusted net profit attributable to ordinary shareholders was 31.4 billion yuan, reflecting a 14% year-on-year increase but a decline compared to the previous quarter [1]. Strategic Initiatives - The "trillion support plan" was launched in April 2025, with a total investment exceeding 100 billion yuan over three years, focusing on building a high-quality e-commerce ecosystem and supporting merchant transformation [3][4]. - Key measures of the support plan include initiatives to assist local agricultural products and reduce operational costs for merchants, such as lowering store deposit requirements by over 50% to 90% for certain categories [4][10]. Market Impact - The plan has led to a 47% year-on-year increase in agricultural product sales and a 51% increase in seasonal fruit sales [10]. - The number of merchants in industrial zones has rapidly increased, with a 31% year-on-year growth in merchants born after 1995 and a 44% increase for those born after 2000 [10]. Future Outlook - Pinduoduo's management acknowledges the ongoing pressure on revenue due to the support plan but emphasizes the importance of long-term investments in the platform's ecosystem for broader societal benefits [5][12]. - The company plans to continue expanding initiatives similar to the "trillion support plan" to enhance user experience and promote industry upgrades [11][13].

Core Viewpoint - Pinduoduo's Q3 2025 financial report shows a 9% revenue growth, reaching 108.3 billion yuan, driven by the "100 Billion Support" initiative aimed at enhancing the ecosystem and benefiting consumers and merchants [1][3]. Group 1: Financial Performance - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% increase year-on-year [1]. - The company emphasizes its commitment to long-term value creation and social responsibility, reflecting on its growth over the past decade [2]. Group 2: Agricultural Support Initiatives - The "100 Billion Support" initiative has significantly boosted agricultural e-commerce, with agricultural product sales increasing by 47% year-on-year in the first half of the year [3]. - Pinduoduo invested 10 billion yuan in subsidies and 20 billion yuan in traffic resources to support local agricultural products during the harvest season [3]. Group 3: Industry Transformation - Pinduoduo's "New Quality Supply" initiative has helped transform various industrial clusters, promoting quality upgrades and brand development among local merchants [6][9]. - The company has facilitated a shift from OEM to brand development in regions like Shaodong, where local businesses have leveraged data analytics for product innovation [7][9]. Group 4: Future Outlook - Pinduoduo aims to continue its focus on consumer value and high-quality development in the next decade, aspiring to combine elements of "Costco" and "Disney" in its business model [10].

Core Insights - Pinduoduo's third-quarter report highlights its commitment to providing value to ordinary consumers through initiatives like the "billion subsidy" program, despite a slowdown in revenue and profit growth [1][3][4] - The company is focusing on long-term social responsibility and sustainable development, marking a shift in its strategic priorities as it celebrates its tenth anniversary [2][3][5] Financial Performance - Pinduoduo's revenue and profit growth have slowed due to ongoing investments in the "billion subsidy" program, which aims to support agricultural e-commerce [1][4] - In the third quarter, Pinduoduo invested 10 billion in subsidies and 20 billion in traffic resources to assist farmers in selling their products [4] Strategic Direction - Pinduoduo aims to create value for users and is committed to high-quality development in the e-commerce sector, aspiring to combine the qualities of Costco and Disney in its future endeavors [2][5][6] - The company is focusing on enhancing supply chain efficiency and improving consumer experiences, thereby reducing social transaction costs [6][7] Social Responsibility Initiatives - Pinduoduo's "Duoduo Good Products" initiative has actively supported farmers in various regions, promoting quality agricultural products and helping them increase their income [1][3][4] - The company is also involved in agricultural research and development, addressing challenges in the sector through initiatives like the "2025 Global Agricultural Innovators Competition" [4] Industry Collaboration - Pinduoduo is emphasizing collaboration and mutual benefit within the industry, investing resources to enhance the overall ecosystem and drive inclusive growth [5][6] - The company has seen significant growth in the number of merchants from key production areas, with a notable increase in younger merchants and high-quality product offerings [6][7]

Core Insights - Pinduoduo reported Q3 2025 revenue of 108.3 billion yuan, a 9% year-on-year increase, and adjusted net profit of 31.38 billion yuan, up 14% year-on-year [2] - The company continues to invest heavily in its "100 billion support" initiative, which may impact future performance [2] - The international environment is becoming increasingly complex, presenting challenges and uncertainties for the company [2] Financial Performance - Q3 revenue reached 108.3 billion yuan, reflecting a 9% increase compared to the same period last year [2] - Adjusted net profit for the quarter was 31.38 billion yuan, marking a 14% year-on-year growth [2] Strategic Initiatives - The "100 billion support" initiative is aimed at enhancing ecosystem development and providing financial relief to merchants [2][4] - Pinduoduo's agricultural initiatives have led to a 47% increase in agricultural product sales in the first half of the year [4] - The company has allocated 10 billion yuan in subsidies and 20 billion yuan in traffic resources to support agricultural products during the harvest season [4] Industry Impact - Pinduoduo's support for agricultural e-commerce is driving significant growth in the number of agricultural merchants, particularly among younger generations [4][5] - The company is actively promoting the transformation of traditional industries through its "new quality supply" initiative, which has led to the emergence of new brands and products [7][8] - The platform's efforts have resulted in a 31% increase in the number of "95 post-90s" merchants and a 44% increase in "00 post-00s" merchants [8]

Core Viewpoint - Pinduoduo reported a revenue of 108.3 billion yuan for Q3 2025, marking a 9% year-on-year increase, and an adjusted net profit of 31.382 billion yuan, up 14% year-on-year [1] Group 1: Financial Performance - The company continues to invest heavily in its ecosystem through the "100 billion support" initiative, which includes reducing service fees for merchants and providing traffic and resource support [2] - The CEO highlighted the increasing complexity of the international environment, with significant changes in trade policies and regulations, which pose challenges and uncertainties for the company's financial performance [2] Group 2: Agricultural Initiatives - Pinduoduo launched a "100 billion-level" initiative to support agricultural e-commerce, resulting in a 47% year-on-year increase in agricultural product sales in the first half of the year [4] - The company invested 1 billion yuan in subsidies and 2 billion yuan in traffic resources to support local agricultural products during the harvest season [4] Group 3: Industry Transformation - The "100 billion support" initiative is aimed at helping industrial merchants transition to higher quality production, with a focus on reducing homogenization in competition [7] - The number of merchants in industrial belts has rapidly increased, with a 31% year-on-year growth in "post-95" merchants and a 44% increase in "post-00" merchants [9]

Core Insights - Pinduoduo reported Q3 2025 revenue of 108.3 billion yuan, with a sequential decline in net profit and low single-digit year-on-year growth in operating profit [1] - The company has initiated a "trillion-level" support strategy in the e-commerce sector, which has impacted recent performance but aims to create long-term value for merchants and the industry [1] - Pinduoduo plans to increase investments in ecosystem development and introduce more initiatives similar to the "trillion support" program to benefit the ecosystem and society [1] Group 1: Agricultural Support Initiatives - Pinduoduo launched a "trillion-level" agricultural support initiative this year, resulting in a 47% year-on-year increase in agricultural product sales in the first half of the year [2] - The number of agricultural merchants on the platform has also seen rapid growth, particularly among "post-00" merchants, which increased by over 30% year-on-year [2] - In Q3, Pinduoduo continued to invest in agricultural e-commerce, providing 1 billion yuan in subsidies and 2 billion yuan in traffic resources to support local agricultural products [2] Group 2: Industrial Transformation Support - Pinduoduo's "trillion support" initiative has been instrumental in helping industrial zones transition to new quality standards, addressing the challenges of homogenized competition [3] - The platform's "new quality supply" team has engaged with various industrial zones to enhance product quality and efficiency through digital capabilities [3] - A report released by Pinduoduo indicated a significant increase in the number of merchants from the "post-95" and "post-00" generations, with a 31% and 44% year-on-year growth respectively [3]