中国游客在肯尼亚马赛马拉游览。 炎热暑期，中国出境游市场也火热开启。记者从多家旅行社和在线旅游平台了解到，今年暑期出境 游市场将延续去年的强劲复苏势头，预订人次增幅显著，目的地丰富度进一步提升，家庭亲子游占比 大，长线游增长迅速，免签国家和新兴目的地受青睐。 中国游客在匈牙利布达佩斯观光。 中国游客参观埃及菲莱神庙。 多重因素推升需求 中国游客看世界的选择越来越多。去哪儿预订数据显示：今年暑期出境游客足迹已覆盖3698个城 市，同比增加590个，吉隆坡、首尔、大阪、东京、曼谷、中国香港等是热门出境游目的地城市。 亲子游家庭成主力军 去哪儿相关负责人介绍："随着出境航班的增加，今年暑假出境游性价比较高。截至目前，去哪儿 平台上国际机票平均支付价格较去年同期下降15%。其中，飞往加拿大、韩国、日本、埃及和瑞典的机 票价格下降最多，降幅近两成；飞往西班牙、意大利、新西兰、美国和泰国的机票价格下降15%左右。 优惠的机票价格刺激了出境游需求。" 飞猪旅行统计显示：今年暑期出境游产品均价较去年下降约5%。境外火车票和境外酒店套餐的预 订量同比增长136%和185%。日本、韩国、马来西亚、中国香港、泰国、美国、新加坡、澳 ...

Group 1 - The "Guangzhou Cultural Tourism (Hanoi) Promotion Seminar" was held in Hanoi, attended by over 50 guests from the cultural tourism, civil aviation, and media sectors of both countries [1] - Both Guangzhou and Hanoi officials expressed positive evaluations of their cooperation in the cultural tourism sector and looked forward to future collaboration [1][2] - The seminar highlighted the historical ties between Guangzhou and Hanoi, recalling significant events such as Ho Chi Minh's revolutionary activities in Guangzhou in 1924 [1] Group 2 - The Guangzhou delegation emphasized the importance of transforming traditional friendship into cooperative momentum, focusing on urban infrastructure, youth cultural exchanges, and deepening tourism and economic cooperation [2] - A milestone "Ho Chi Minh Comrade's Red Study Tour in China" was launched, connecting key revolutionary sites, with initial experiences already conducted for youth representatives from Hai Phong and Cao Bang [2] - The seminar showcased Guangzhou's cultural tourism appeal through audiovisual presentations, highlighting attractions such as the Pearl River night view and local culinary experiences, which attracted interest from Vietnamese travel agencies [2] Group 3 - China Southern Airlines currently operates four daily round-trip flights between Guangzhou and Hanoi, providing essential transportation support for bilateral exchanges [3] - The seminar was co-hosted by the Guangzhou Municipal Bureau of Culture, Radio, Film and Television, China Southern Airlines, and other local enterprises, aiming to implement the diplomatic outcomes of the two countries' leaders [3] - The event is part of the broader initiative to celebrate the 75th anniversary of diplomatic relations between China and Vietnam and to promote cultural exchanges [3]

中国民航网 通讯员李海英 报道：2025年7月1日12时41分，深圳航空ZH9229航班平稳降落在锡林浩特机 场，标志着锡林浩特—石家庄—深圳航线首航圆满成功。 此次新开通的航线由空客A320机型执飞，每日一班。该航线的开通，成功搭建起锡林郭勒大草原与京 津冀、粤港澳大湾区两大核心经济圈的"空中直连"通道，为区域间的旅客往来、经济交流和文化互动提 供了极大便利，为促进区域经济协同发展注入了新的发展动能。 为庆祝航线开通，锡林浩特机场联合深圳航空推出了一系列限时优惠活动，锡林浩特至石家庄的单程票 价最低仅300元起，锡林浩特至深圳的单程票价最低900元起（均不含机场建设费和燃油附加费）。此 外，针对暑期家庭游、研学游等热门群体，锡林浩特机场还联合相关单位精心推出了"机票+草原深度 游"等特色产品，让游客在享受便捷航空服务的同时，能够以更实惠的价格深入体验草原的独特魅力。 为提升出行体验，石家庄机场为经停中转的旅客特别推出了"从家飞四免三优二享"服务。即免费餐食、 免费住宿、免费行李寄存、免费市区班车、优惠购物、优惠旅游、优惠休息室以及中转专用通道和托运 行李待转运等专享服务，为旅客在转机间隙，提供了更多探索当地 ...

着眼长远培育。积极推动图书馆、博物馆、美术馆、特色商业街区、夜间经济集聚区等城市公共空间与 旅游场景深度融合，营造全域青年友好的文旅氛围。持续投入培育知识性与趣味性并重、满足年轻人成 长需求的优质项目，如链接历史遗迹的深度研学游，探秘大国重器、非遗工坊的特色工业游，科考国家 公园、自然保护区的生态环保游等，使旅行本身成为年轻人开阔视野、启迪思维、增长才干的"第二课 堂"。 精准满足需求。深入分析"Z世代"对兴趣社交、文化认同及自我表达的强烈诉求，围绕演唱会、国风国 潮、电竞动漫、户外探险等青年文化热点，打造"音乐节+在地文化深度游""古风剧本杀沉浸式景区""电 竞主题酒店+观赛派对"等特色线路，开发主题化场景产品。扶持和规范发展能创造高情绪价值的服务 链条，重点培育旅拍、短视频跟拍、小众秘境深度向导、轻奢露营等高情绪价值服务，充分满足其分享 社交与记录人生的核心需求。 （文章来源：经济日报） 随着高考落幕、高校毕业证书颁发，旅游市场迎来一波青春洋溢的消费浪潮。多家平台数据显示，6月 作为暑期前价格洼地，机票与酒店均价较暑期高峰低近四成，吸引大批学子"抢跑"出行。毕业旅行订单 不仅热度攀升，更呈现显著长线化趋势 ...

"推动大型国际会展活动落户，可吸引更多高增值旅客来港，对香港的经济产生乘数效应，推动本地多 个行业发展。"旅发局发言人对记者表示，截至目前，旅发局已促成75个国际会议活动落实在2025年至 2027年期间于香港举行，预料共逾18万人次访港会展旅客参与，主题包括创新科技、航空、医疗科学 等。 中新社香港6月28日电 (记者 韩星童)今年上半年，香港旅游业频传好消息。启德体育园开幕带动"盛事 经济"再上一层楼，大型国际会议展览落户、新旅游产品开发持续推高访港旅客数字。香港旅游界人士 近日接受中新社记者采访时形容，香港旅游业保持着稳步复苏的势头。 根据香港旅游发展局(简称"旅发局")早前公布的数据，今年首5个月，访港旅客量录得逾2000万人次， 按年增加12%，其中中国内地旅客合共有约1520万人次，按年增加一成。非内地市场增长势头持续，首 5个月共录得约500万旅客人次，按年上升18%。 在香港特区立法会旅游界议员、香港中国旅行社董事长姚柏良看来，这些理想数字的背后，是特区政府 积极落实《香港旅游业发展蓝图2.0》，强化香港传统旅游优势、优化硬件设施，以及业界识变、应 变、求变，紧握市场脉搏和机遇，发掘新的旅游资 ...

Core Insights - The "post-examination economy" is experiencing a surge in consumption across various sectors, including skill training, leisure, and cultural tourism, following the conclusion of the 2025 college entrance examination [1] - Demand is driven by students seeking to reward themselves after years of hard work, while parents are eager to celebrate their children's achievements, leading to increased spending on travel, electronics, and experiences [1] - Supply-side factors include businesses and institutions offering tailored promotions and discounts to attract recent graduates, enhancing the emotional value of purchases and further stimulating consumption [1] Demand Side - Students are looking for ways to relieve stress after intense study periods, leading to increased interest in travel, new gadgets, and skill acquisition [1] - Parents are willing to spend significantly to celebrate their children's graduation, often expressing that the money spent is well worth it [1] Supply Side - Various sectors, including shopping malls, tourist attractions, and training institutions, are capitalizing on this trend by providing exclusive benefits for high school graduates, such as discounts and free gifts [1] - The market is seeing a shift towards more personalized and diverse consumption patterns, with a growing preference for sports equipment, emotional dining experiences, and cultural exploration activities [1] Consumption Trends - The post-examination consumption landscape is evolving, with a notable shift from traditional electronics to a wider array of products and experiences, including outdoor adventures and cultural heritage activities [1] - Celebratory gatherings are becoming more intimate, with small family meals and gatherings gaining popularity over larger, more extravagant celebrations [1] Market Regulation - There is a call for rational consumption amidst the rising spending, with concerns about excessive expenditures on post-examination activities, prompting discussions on the need for responsible consumer behavior [2] - The "post-examination economy" is recognized not only as an economic trend but also as a cultural phenomenon reflecting societal values regarding education and future aspirations [2] - Regulatory bodies are urged to enhance market oversight to prevent unhealthy consumption practices disguised as part of the "post-examination economy," ensuring a healthy market environment [2]

于女士在社交平台看到优惠信息后，特意带着朋友来打卡："因为有这个活动，想着不要浪费电影票， 就过来吃吃看，正好可以在周边拍照。" "虽然优惠活动才开始两三天，但最近店里每天都有10%的食客是拿着电影票来的，来观光打卡的游客 也挺多。"椿方圆是乍浦路沿街的一家上海本帮面馆，店主虞健告诉记者，对比几十年前父母从事的餐 饮行业，他觉得现在做餐饮生意最大的不同是必须要线上营销，"流量是吸引客流的王道"。地处热播影 片的取景地，叠加票根兑换的优惠活动，面馆毫不意外迎来了可观的客流。 上海社会科学院文旅研究中心副主任于秋阳接受中新社专访时表示，目前，票根不再只是入场的门槛凭 证，而已转型为文旅新消费的流量入口、体验载体和融合媒介。门票经济向票根经济转型的背后，实际 是文旅市场需求和消费结构的变化，"当前，文旅消费已经从传统的单一化、观光型向复合化、场景化 和综合体验跃升；从基础的商品购买和单次交易上升为多元价值和情感共鸣，票根经济不仅增加了文旅 消费的'留量'，也丰富了文旅消费的体验层次和附加值"。 记者发现，近期参与票根兑换福利的主体除了影院附近商户、相关文创产品店外，大多仍是上海热门景 点。于秋阳表示，票根经济的长期 ...

Core Viewpoint - The Hong Kong government is enhancing tourism experiences by introducing nine new tourism hotspot projects aimed at attracting more visitors through unique cultural and experiential offerings [1][2][3] Group 1: New Tourism Projects - The nine upcoming tourism projects include the transformation of the old Yau Ma Tei Police Station into a themed exhibition hall focused on Hong Kong police films, integrating AR technology for visitor engagement [2] - Other projects include deep-dive tours in Kowloon City, industrial brand tourism, and the development of the former Hung Hom railway freight terminal, blending natural landscapes with Hong Kong's industrial history and community [2][3] Group 2: Visitor Trends and Statistics - Over 30% of visitors to Hong Kong seek experiences beyond traditional shopping and sightseeing, indicating a growing demand for immersive tourism experiences [3] - The Hong Kong Tourism Board plans to invite over 100 influencers from 13 countries to experience and promote Hong Kong's summer activities, targeting over 100 million followers globally [5] Group 3: Economic Impact - The Hong Kong government and industry stakeholders are actively promoting event-driven economic growth, with over 240 events planned for 2024, expected to attract over 2 million visitors and generate approximately HKD 7.5 billion in consumer spending [6] - The first half of 2024 is projected to see around 840,000 visitors participating in events, with an estimated economic contribution of HKD 3.3 billion [6] Group 4: Future Outlook - The government aims to continue developing more tourism hotspots, emphasizing the importance of tourism as a key pillar of Hong Kong's economy and enhancing the city's international tourism reputation [7]

神舟国旅集团假日公司（以下简称"神舟假日"）副总经理张靖表示，我国持续释放的过境免签和单方面 免签政策会给入境游带来更多、更大的机遇。印度尼西亚及中东市场具有人口基数较大、经济形势总体 较好的优势，免签利好政策能够进一步推动以上地区公民把中国作为首选旅游目的地，促进我国入境游 的发展。 携程数据显示，对沙特等4国试行免签政策公布首日，海合会国家赴华航班搜索量环比增长90%，其中 沙特游客搜索热度领跑。今年一季度，携程平台入境游订单同比增长100%，沙特入境游订单同比增长 235%。 航旅纵横行业发展部总经理赵楠介绍，今年1月1日—5月31日，我国入境航线民航旅客量超1650万人 次，同比增长约25%。从客源地来看，旅客主要来自韩国首尔、中国香港、日本东京以及大阪等亚洲城 市，英国伦敦、俄罗斯莫斯科、澳大利亚悉尼、阿联酋迪拜等城市的旅客量也快速增加。 随着印度尼西亚正式纳入中国240小时过境免签政策适用范围，至此，中国240小时过境免签政策适用国 家增至55国。政策利好加速入境游升温，机构数据显示，今年1—5月入境航线旅客量超1650万人次，同 比增长25%，京沪热度居前。入境游企业反映，游客更青睐短途深度游及 ...

Group 1 - The "DeepYou Deep Travel" product was launched nationwide in Weifang, showcasing a collaboration between Deep Travel Technology and local tourism authorities to enhance cultural tourism experiences [1][3] - The product features an AI guide, DeepYou mini-program, which aims to provide a high-value tourism experience by transitioning from simple navigation to in-depth cultural insights [1][2] - The partnership is expected to enrich Weifang's tourism offerings, improve service quality for inbound tourists, and bridge the gap in cultural explanations for visitors [1][3] Group 2 - The DeepYou mini-program includes two core features: customizable AI guide styles and multilingual support, allowing for a personalized experience for diverse visitors [2] - It offers three innovative modes: "Self-Guided Tour," "Ask Xiao You," and "Open Your Eyes," enhancing user interaction and providing real-time information about cultural symbols and flora/fauna [2] - The collaboration aims to promote Weifang's cultural heritage and tourism resources, facilitating greater engagement and interaction for younger visitors [3]