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文化体验游、乡村游、考古游持续走俏 暑期新玩法催生文旅消费增长新热点
Yang Shi Wang· 2025-08-23 04:01
Group 1 - The summer cultural tourism season is nearing its end, yet the popularity remains high with various scenic spots attracting large crowds and showcasing new characteristics [1] - In Beijing, cultural experience tourism is on the rise, with theaters and museums becoming popular destinations for visitors [1] - The China Currency Museum and the China Gold Coin Exhibition Hall have launched a coin culture display event, attracting both locals and tourists [3] Group 2 - In Shandong's Yinan, the popularity of rural tourism has surged due to the success of popular TV dramas, with over 450 films shot in the area [5] - Shanxi's Xia County has opened archaeological sites to the public, allowing visitors to engage with the archaeological process [7] - In Gansu's Dunhuang, the integration of mural caves into cultural tourism is creating new landmarks that reflect the blend of Eastern and Western civilizations [8] Group 3 - In Zhejiang's Jinhua, traditional customs are being revived through the "sun-drying" activities, showcasing cultural heritage [9][11]
古建穿越游、文化体验游点缀多彩暑期游 新需求带热新消费
Yang Shi Wang· 2025-08-23 02:58
Group 1 - The cultural tourism market remains vibrant as the summer season approaches its end, with various scenic spots experiencing a surge in visitors and showcasing new characteristics [1] - Immersive experiences are highlighted as a key feature of the 2025 summer cultural tourism, with a historic theater in Beijing attracting new fans through innovative performances of classic operas [3] - Visitors can engage in hands-on experiences, such as trying on traditional costumes from the opera "The Drunken Concubine," allowing them to appreciate the intricacies behind the art form [5] Group 2 - Children are participating in training sessions at the theater, learning the fundamentals of opera performance, which enhances their understanding and appreciation of the art [7] - After a period of training, children have the opportunity to perform alongside professional actors, and the theater has innovatively brought the makeup process of actors into view for the audience [9] - The ancient architecture tourism has seen a 24.46% increase in visitor numbers compared to the same period last year, with over 330 preserved ancient buildings attracting tourists [11][12]
接“荔”认种!遂溪乌塘仙品荔定制火爆
Nan Fang Nong Cun Bao· 2025-04-24 06:06
Core Viewpoint - The launch of the "I have a lychee tree in Suixi Wutang" custom platform has sparked significant interest and participation in the local agricultural development, particularly in the cultivation of the "Xianpin" lychee variety, indicating a new trend in agricultural engagement and tourism integration [11][12][51]. Group 1: Event Launch and Participation - The custom platform was officially launched on April 21, attracting various representatives from sports, social media, and tourism sectors, leading to over a hundred trees being adopted on the first day [11][12]. - Notable figures, including world champion athlete Li Xiaoyan, participated by adopting five lychee trees, highlighting the event's vibrant atmosphere and its role in rural revitalization [16][18]. - Influencers and local educators, such as Lin Ziyuan, are leveraging their platforms to document and promote the growth of the lychee trees, aiming to enhance public engagement with local agriculture [21][23]. Group 2: Industry Collaboration and Tourism Integration - Guangzhilv International Travel Agency adopted ten lychee trees, symbolizing a commitment to integrating local agricultural resources into tourism offerings, including lychee picking and cultural experience tours [34][36]. - The agency plans to collaborate with Suixi to launch themed tourism routes and events, such as the "Fifteen Sports National Messenger" and the lychee harvest festival, to attract visitors and promote rural tourism [38][36]. - Overseas Chinese leaders, like Liu Kang, are also participating in the initiative, emphasizing the quality of Suixi's natural resources and the importance of promoting local agricultural products globally [41][43]. Group 3: Innovative Customization Model - The initiative has introduced 10,000 custom lychee trees, covering two specialized villages, and offers a multi-tiered customization package that enhances the adoption experience [48][49]. - The model combines "cloud-based adoption" with on-site experiences, creating a bridge between specialty agriculture and diverse consumer scenarios, thereby energizing the local economy [50][51]. - This innovative approach aims to elevate the profile of Suixi Wutang's "Xianpin" lychee on a global scale, contributing to sustainable rural development [51].