（来源：光明日报） 转自：光明日报 游客在天津蓟洲国际滑雪场滑雪。新华社发 黑龙江大庆杜尔伯特蒙古族自治县第九届冰 雪渔猎那达慕现场。新华社发 【文旅观察】 2026年的新年钟声，唤起无数人对崭新一年的憧憬与期盼，热爱出游的人们纷纷踏上属于自己的旅 程。北方的冰天雪地挤满了喜欢玩雪的"南方小土豆"，温暖的海岛小镇住着前来度假的带娃家庭，烟花 秀、演唱会等跨年狂欢点燃年轻人的热情……一幅幅热气腾腾的景象，拉开了2026年首个假期旅游的帷 幕。不断升温的文旅市场，再次见证流动中国的澎湃活力。 跨年旅行玩出"仪式感" 浙江慈溪的乡村演艺队伍在民俗游园会表演。新华社发 甘肃敦煌灯会上的特色花灯。新华社发 有人选择北上玩雪，气温适宜的南方城市也迎来了前来避寒过冬的人们。在广西北海，正值观鲸最 佳时节的涠洲岛游人如织。"迎着日出去赶海，在鳄鱼山火山公园听当地人讲地质故事，在侨港风情 街，用一碗清爽的炒冰和鲜美的蟹仔粉唤醒味蕾，感受浓浓的渔家风情。"从辽宁沈阳来北海度假的退 休老人周女士在朋友圈分享。 "请3休8！"元旦的拼假出游风潮正在年轻游客中兴起，2025年12月29日-31日请3天年假，便可以拥 有长达8天的假期。 ...

Group 1 - The core viewpoint highlights a significant increase in inbound tourism to traditional destinations like Beijing, Shanghai, and Chengdu, with visitor numbers rising over 90% since 2025, driven by the popularity of "cultural experience tours" and "in-depth travel" [1] - Online travel platforms report a 13.58% year-on-year increase in bookings for domestic flights by non-Chinese passport holders, covering 101 cities, with Harbin, Dalian, Changchun, and Yining in Xinjiang emerging as popular inbound destinations [4] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has become a favored choice among foreign tourists, with over 3,700 foreign visitors enjoying local cuisine and cultural experiences since the opening on November 17 [7] Group 2 - In Zhejiang, Malaysian tourists are experiencing interactive cultural exhibits at the Liangzhu Museum using AR glasses, allowing them to engage with holographic representations of ancient artifacts [11] - The latest statistics indicate that approximately 590,000 foreign travelers entered through Fujian port in 2025, marking a 16.7% increase compared to the same period in 2024, supported by new premium travel routes and a 240-hour visa-free transit policy [16]

Group 1 - The summer cultural tourism season is nearing its end, yet the popularity remains high with various scenic spots attracting large crowds and showcasing new characteristics [1] - In Beijing, cultural experience tourism is on the rise, with theaters and museums becoming popular destinations for visitors [1] - The China Currency Museum and the China Gold Coin Exhibition Hall have launched a coin culture display event, attracting both locals and tourists [3] Group 2 - In Shandong's Yinan, the popularity of rural tourism has surged due to the success of popular TV dramas, with over 450 films shot in the area [5] - Shanxi's Xia County has opened archaeological sites to the public, allowing visitors to engage with the archaeological process [7] - In Gansu's Dunhuang, the integration of mural caves into cultural tourism is creating new landmarks that reflect the blend of Eastern and Western civilizations [8] Group 3 - In Zhejiang's Jinhua, traditional customs are being revived through the "sun-drying" activities, showcasing cultural heritage [9][11]

Group 1 - The cultural tourism market remains vibrant as the summer season approaches its end, with various scenic spots experiencing a surge in visitors and showcasing new characteristics [1] - Immersive experiences are highlighted as a key feature of the 2025 summer cultural tourism, with a historic theater in Beijing attracting new fans through innovative performances of classic operas [3] - Visitors can engage in hands-on experiences, such as trying on traditional costumes from the opera "The Drunken Concubine," allowing them to appreciate the intricacies behind the art form [5] Group 2 - Children are participating in training sessions at the theater, learning the fundamentals of opera performance, which enhances their understanding and appreciation of the art [7] - After a period of training, children have the opportunity to perform alongside professional actors, and the theater has innovatively brought the makeup process of actors into view for the audience [9] - The ancient architecture tourism has seen a 24.46% increase in visitor numbers compared to the same period last year, with over 330 preserved ancient buildings attracting tourists [11][12]

Core Viewpoint - The launch of the "I have a lychee tree in Suixi Wutang" custom platform has sparked significant interest and participation in the local agricultural development, particularly in the cultivation of the "Xianpin" lychee variety, indicating a new trend in agricultural engagement and tourism integration [11][12][51]. Group 1: Event Launch and Participation - The custom platform was officially launched on April 21, attracting various representatives from sports, social media, and tourism sectors, leading to over a hundred trees being adopted on the first day [11][12]. - Notable figures, including world champion athlete Li Xiaoyan, participated by adopting five lychee trees, highlighting the event's vibrant atmosphere and its role in rural revitalization [16][18]. - Influencers and local educators, such as Lin Ziyuan, are leveraging their platforms to document and promote the growth of the lychee trees, aiming to enhance public engagement with local agriculture [21][23]. Group 2: Industry Collaboration and Tourism Integration - Guangzhilv International Travel Agency adopted ten lychee trees, symbolizing a commitment to integrating local agricultural resources into tourism offerings, including lychee picking and cultural experience tours [34][36]. - The agency plans to collaborate with Suixi to launch themed tourism routes and events, such as the "Fifteen Sports National Messenger" and the lychee harvest festival, to attract visitors and promote rural tourism [38][36]. - Overseas Chinese leaders, like Liu Kang, are also participating in the initiative, emphasizing the quality of Suixi's natural resources and the importance of promoting local agricultural products globally [41][43]. Group 3: Innovative Customization Model - The initiative has introduced 10,000 custom lychee trees, covering two specialized villages, and offers a multi-tiered customization package that enhances the adoption experience [48][49]. - The model combines "cloud-based adoption" with on-site experiences, creating a bridge between specialty agriculture and diverse consumer scenarios, thereby energizing the local economy [50][51]. - This innovative approach aims to elevate the profile of Suixi Wutang's "Xianpin" lychee on a global scale, contributing to sustainable rural development [51].