近年来国际巨头在纯净美妆赛道上频频"翻车"——关停退市的新闻不时传来，令业界开始重新 审视"纯净"的未来走向。不过，一个中国新锐彩妆却玩得风生水起，无论在投资圈还是消费端 都备受瞩目，这背后究竟有哪些独门绝技？ 2 0 2 5年5月，中国纯净彩妆品牌RED CHAMBER朱栈宣布完成近亿元A轮及A+轮融资，由水 羊股份领投、解百消费基金跟投，安可资本担任本轮融资独家财务顾问。这是2 0 2 5年开年以 来中国美妆品牌获得的最大单笔融资，为沉寂已久的美容投资赛道带来一抹温暖。 据悉，此轮投资中，水羊股份将凭借自身在产品研发、供应链管理以及市场推广等方面的成熟 经验，助力RED CHAMBER朱栈在产品创新与市场拓展上更进一步。解百消费基金则助力其 在渠道建设、品牌推广等多层面的协同进化。 当国际纯净美妆品牌品牌因市场遇冷而撤退，以RED CHAMBER朱栈为代表的国货品牌，正 通过"地球智造+纯净科技"寻找一套独特的生存之道。 据资料显示，RED CHAMBER朱栈成立于2 0 2 0年，是中国首个倡导可持续理念的纯净美妆品 牌。朱栈凭借对纯净彩妆赛道的精准卡位与战略布局迅速崭露头角，成立至今5年，已获3轮融 ...

Core Insights - RED CHAMBER has successfully completed nearly 100 million RMB in Series A and A+ financing, with Water Sheep Co. leading the A+ round and Jie Bai Consumer Fund participating, aiming to enhance product innovation and market expansion [1][10] - The brand is a pioneer in the multi-use cream segment in China, showcasing strong penetration in social makeup trends through innovative products like multi-use sticks and pre-makeup creams [3] - RED CHAMBER maintains strict standards for raw material selection, ensuring all ingredients meet international safety standards and exceed industry purity benchmarks [5][6] Financing and Research Development - The recent financing will primarily focus on upgrading research capabilities, establishing a digital testing system for makeup efficacy, and advancing skin micro-ecology research [15] - The brand aims to reshape the narrative of clean beauty in the Chinese market by focusing on skin micro-ecology, AI formulation prediction, and efficacy validation [15] Product Innovation and Safety - The brand's product development emphasizes a systematic understanding of skin physiology, product craftsmanship, and ingredient interactions, moving beyond mere reduction of harmful ingredients [11][16] - RED CHAMBER's products feature a high natural ingredient content, with its foundation series achieving 99% natural ingredients, providing a breathable and skin-friendly makeup experience [8] Industry Positioning and Future Outlook - As a leader in the clean beauty movement, RED CHAMBER is shifting the industry focus from "traffic-driven" to "research-driven" approaches, aiming to set global standards for clean makeup [16] - The brand's philosophy integrates science, health, and sustainability, positioning itself to create a better environment for skin health [16]