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文体旅融合发展催生新业态、新模式 “赛事流量”点亮夏日消费市场
Yang Shi Wang· 2025-07-20 03:38
Group 1 - The "Su Super" league is generating significant interest, with a key match between Nantong and Yancheng attracting 1.36 million ticket requests, highlighting its popularity [1] - Nantong city set up 45 viewing points for the match, promoting events like "Football Night" and "Football + Food" to enhance consumer engagement [1] - The local government launched a series of promotional activities titled "Follow Su Super to Tour Nantong" to integrate sports and tourism [1] Group 2 - In Jiangsu Taizhou, summer night activities are being organized to boost night consumption, coinciding with the "Su Super" matches [2] - The food carnival in Jiangyan District of Taizhou has been extended during "Su Super" weekends, attracting over 20,000 visitors daily since its launch on July 8 [4] - The largest night market in Jingjiang, Taizhou, saw a nearly 40% increase in sales during "Su Super" events, indicating a strong correlation between sports events and local business [6] Group 3 - The popularity of "Su Super" is driving youth engagement in football, with a surge in enrollment for youth football training programs across Jiangsu [7] - Football training sessions are being held for various age groups, reflecting the growing interest in the sport among children [9] - Sales of football-related products have also increased, with official merchandise experiencing a notable uptick in demand [11] Group 4 - Since the start of "Su Super" on May 10, there has been a doubling in search volume for football-related products in Jiangsu, with Suzhou leading in sales [13] - Specific product sales have surged, such as tactical boards in Suqian increasing threefold and shin guards in Yangzhou rising over 200% [13]
旅游专列、老街夜市、光影惠民……暑期消费“热”力全开 释放夏日活力
Yang Shi Wang· 2025-07-09 00:17
Group 1: Summer Tourism in Inner Mongolia - The first summer tourism special train in Inner Mongolia commenced on July 8, carrying over 800 tourists to Xinjiang for a 17-day journey [1][3] - The train's itinerary includes over 30 premium attractions in Xinjiang, utilizing a "night travel, stop for sightseeing" model to enhance the travel experience [5] Group 2: Cultural and Night Market Revitalization in Xining, Qinghai - Xining is revitalizing its old streets through a deep integration of culture and tourism, enhancing the vibrancy of night markets during the summer [6][10] - The night market features local delicacies, such as crispy lamb chops, which attract visitors and enhance the culinary experience [8] Group 3: Film Consumption Promotion in Gansu - Gansu has launched a "Light and Shadow Benefit Season" to stimulate summer movie attendance, offering significant government subsidies to encourage public engagement [11] - The third season of the film promotion includes various consumer incentives, such as coupons and discounts, to boost market activity [13]