Core Points - The company has launched a series of themed activities on its cruise ships starting from October 1, aimed at enhancing the experience for tourists and locals during the holiday season [2][3] - The activities include "Sea Dad Tea" service, a mobile sea library, sunset viewing experiences, and night sightseeing tours, all designed to provide a unique and leisurely experience on the water [2][3] Summary by Category Themed Activities - The "Chasing the Moon Voyage, Night Banquet" theme offers various activities such as sea tea tasting, a mobile library, and sunset viewing [2] - The "Sea Dad Tea" service operates from 7:30 AM to 11:00 AM, allowing guests to enjoy local snacks and tea while surrounded by ocean views [2] - The mobile sea library operates from 3:00 PM to 5:00 PM, where guests can read and socialize in a scenic environment for a ticket price of 69 yuan [2] Evening Experiences - The "Chasing Light Journey" starts at 6:30 PM, featuring sunset views and a cultural performance by dancers in traditional attire [2] - A night cruise called "Night Tour of Haikou Bay" runs from 8:30 PM to 9:30 PM, offering a ticket price of 98 yuan, which includes a cruise badge and a sightseeing passport [3] Purpose and Goals - The initiative aims to enrich travel options for citizens and tourists during the holiday season, encouraging them to explore the scenic beauty of Haikou Bay [3]

Core Viewpoint - The "Happy Shopping" event in Haikou, featuring the "Snake Battle" H5 online game, aims to stimulate consumption and enhance the tourism experience during the upcoming Hainan International Tourism Island Happy Festival in 2025 [1][4]. Group 1: Event Overview - The "Snake Battle" event connects nine major commercial districts and six consumption scenarios, offering a total of 10 million yuan in prizes and high-end cultural tourism benefits [4][8]. - The event is designed to create a new ecosystem of cultural tourism consumption, promoting "all-domain consumption and nationwide celebration" [4][8]. Group 2: Consumer Engagement - The event utilizes an online H5 interactive platform, combining a check-in game with consumption incentives through a "spend to earn coins" model, allowing participants to earn "Happy Coins" for their purchases [8]. - From now until August 31, consumers can earn one Happy Coin for every 10 yuan spent at designated merchants in the nine commercial districts, which can be redeemed for various gifts and benefits [8]. Group 3: Special Offers and Activities - The event includes high-end cultural tourism services that can be exchanged for Happy Coins, such as night tours of Haikou Bay and yacht sunset experiences, along with tech experiences like drone delivery [8]. - A final competition for Happy Coins will take place on August 31, with a grand prize valued at 30,000 yuan for the champion [8]. Group 4: Promotional Strategies - The Haikou Municipal Bureau of Commerce announced that the nine commercial districts will launch August-exclusive promotions, enhancing consumer experiences with additional Happy Coin benefits [9].