文旅促消费

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服务消费订单数、交易额均为全国第一 上海文旅市场跑出新势头
Shang Hai Zheng Quan Bao· 2025-10-08 17:55
据上海旅游大数据监测显示,2025年国庆中秋长假期间,上海市共接待游客2548.50万人次,同比增长 19.74%(按可比口径,下同);上海市宾馆旅馆平均客房出租率为63.70%,同比增长3.9个百分点。 传统商区通过不断焕新,也在节日期间大放异彩。记者从上海豫园商城处获悉,豫园商城通过推出"美 食总动园"主题活动,迎接全球宾客。据统计,10月1日至7日期间,豫园商城累计接待客流已突破140万 人次,强劲的人气转化为高涨的消费热情。在"美食总动园"的引流带动下,商圈内餐饮、零售及文创等 业态销售全线飘红,推动豫园商城整体销售额实现同比10%的增长,充分展现了本地消费市场的巨大潜 力与蓬勃活力。 (文章来源:上海证券报) 长假期间,第三十六届上海旅游节的各项精彩活动次第展开。10月6日,上海旅游节圆满落幕,"一节两 季"近百日的活动带动全要素旅游消费超3000亿元,创下了接待市民游客人数和旅游消费交易总金额的 全新纪录,形成"人财两旺"都市旅游发展的新势头。 据介绍,国庆中秋长假期间,上海市区两级文旅部门以及各大文旅企业与线上平台联合策划推出了200 多项文旅商体展深度融合的假日产品和活动,并通过"线上平台引流 ...
国庆中秋假日 云南将推出320场文旅促消费活动
Zheng Quan Ri Bao Wang· 2025-09-30 06:11
本报讯(记者李如是)近日,云南省人民政府举办"有一种叫云南的生活.秋'丰'送爽"2025年秋季云南文旅 主题新闻发布会。围绕国庆、中秋假日,云南全省文旅系统将陆续推出系列特色活动、优惠措施和应景 应季的线路产品,并联动相关部门做好服务保障工作。 云南省将在16个州(市)共推出320场文旅促消费活动,如石林音乐嘉年华、"四季村晚"秋季惠民活动 等;举办文旅艺术展演289场,涵盖音乐、舞蹈、戏曲、杂技等;组织开展群众文化活动约2900场,博 物馆(纪念馆)迎国庆、贺中秋各类公益展览展示活动105场。文旅志愿服务参与人数预计共3万余人。 ...
保安全、提品质!坦洲镇部署“十一”双节文旅促消费活动
Sou Hu Cai Jing· 2025-09-25 17:53
Group 1 - The core idea of the article is to promote a festive atmosphere in Tanzhou Town through various cultural and industrial-themed activities, including the Xianshui Song Exchange Performance, Guava Festival, and Puffer Fish Festival, aiming for community-wide participation during the National Day and Mid-Autumn Festival celebrations [1][3][5] Group 2 - The Tanzhou Town government is organizing a series of events for the 2025 "Chinese Farmers' Harvest Festival" and the "Beautiful Anfu Stream • Prosperous Guava" event, highlighting local agricultural products [3] - A meeting was held to coordinate the preparations for the National Day and Mid-Autumn Festival activities, attended by key officials from the Tanzhou Town government [7] - Safety measures are emphasized, including strict adherence to reporting procedures for events, controlling firework displays, and ensuring food safety by prohibiting the sale of expired or spoiled products [9][12] - Health departments are implementing a "3+1" disinfection mechanism to maintain public health safety in crowded areas [10] - There is a focus on promoting local特色资源, such as drones, puffer fish, and guava, to create a brand image of "safe eating, safe purchasing, and safe traveling" [11] - Collaboration among various industry departments is essential for effective event execution, with an emphasis on emergency response and safety checks [12] - Fire safety drills are to be conducted regularly to ensure readiness and effective response in case of emergencies [13]
东营文旅发布“四个一”假日系列促消费活动
Qi Lu Wan Bao Wang· 2025-09-24 15:21
Group 1 - The Dongying government is launching a series of cultural and tourism consumption promotion activities titled "Enjoying Golden Autumn, Roaming Dongying," with over 260 events planned to attract national tourists [1] - The activities are organized into four main categories: ecological tourism, cultural events, family-friendly experiences, and vibrant night economy, aiming to provide diverse experiences for visitors [1] - The Dongying Cultural and Tourism Group is offering special activities and discounts at various attractions, including the Yellow River Ecological Tourism Area and the Animal Park, to enhance visitor engagement [1] Group 2 - A promotional video titled "Dongying: A City That Can Be Heard Growing" was launched, featuring an 8-minute innovative design that uses sound as a core element to connect the city's ecology, industry, and culture [2] - The video includes unique sound elements, such as the roar of the Yellow River and the calls of wetland birds, creating a distinctive "auditory map" of the city [2] - A series of cultural and creative products inspired by local rare bird species has been introduced, achieving significant sales success through various online platforms [2] Group 3 - An exhibition titled "Endless Life: Aesthetic Exhibition of Cultural Relics" will open during the National Day, showcasing over 60 cultural relics, 80 ecological and bird specimens, and 300 art pieces [3] - The exhibition will feature interactive activities and has undergone a technological upgrade to enhance visitor experience with VR and 3D viewing options [3]
润州“社超”燃情开赛 36支代表队583名球员逐梦绿茵场
Zhen Jiang Ri Bao· 2025-08-23 23:55
Group 1 - The 2025 "Agricultural Bank · He Run Community Five-a-Side Football Competition" has commenced with a record scale, featuring 36 community teams and 583 players competing in 122 matches over two months [1][2] - The event is supported by various local organizations, including the Jiangsu He Run Holdings and the Agricultural Bank of China, aiming to enhance community ties and enrich cultural life through football [1][2] - The competition is part of the "Ruzhou Mingyue Night · Hi GO Carnival" and will run until October 16, with matches scheduled every Saturday and Sunday evening [2] Group 2 - Participants range in age from 18 to 59, highlighting the event's inclusive nature, with teams divided into two age categories: over 35 and under 35 [2] - The tournament format includes a "group round-robin + crossover elimination" system, with 36 teams split into 6 groups, leading to a knockout stage for the top teams [2] - The event integrates with local tourism and consumption activities, utilizing social media for engagement and offering instant discounts to spectators, creating a synergy between sports and local economic development [2]
一份消费双倍快乐?海口人这波赢麻了!
Sou Hu Cai Jing· 2025-07-26 13:18
Core Viewpoint - The "Happy Shopping" event in Haikou, featuring the "Snake Battle" H5 online game, aims to stimulate consumption and enhance the tourism experience during the upcoming Hainan International Tourism Island Happy Festival in 2025 [1][4]. Group 1: Event Overview - The "Snake Battle" event connects nine major commercial districts and six consumption scenarios, offering a total of 10 million yuan in prizes and high-end cultural tourism benefits [4][8]. - The event is designed to create a new ecosystem of cultural tourism consumption, promoting "all-domain consumption and nationwide celebration" [4][8]. Group 2: Consumer Engagement - The event utilizes an online H5 interactive platform, combining a check-in game with consumption incentives through a "spend to earn coins" model, allowing participants to earn "Happy Coins" for their purchases [8]. - From now until August 31, consumers can earn one Happy Coin for every 10 yuan spent at designated merchants in the nine commercial districts, which can be redeemed for various gifts and benefits [8]. Group 3: Special Offers and Activities - The event includes high-end cultural tourism services that can be exchanged for Happy Coins, such as night tours of Haikou Bay and yacht sunset experiences, along with tech experiences like drone delivery [8]. - A final competition for Happy Coins will take place on August 31, with a grand prize valued at 30,000 yuan for the champion [8]. Group 4: Promotional Strategies - The Haikou Municipal Bureau of Commerce announced that the nine commercial districts will launch August-exclusive promotions, enhancing consumer experiences with additional Happy Coin benefits [9].
云南将推出六项暑期文旅促消费措施
Huan Qiu Wang· 2025-06-13 08:26
Core Viewpoint - The Yunnan provincial government is actively promoting cultural tourism as a key driver for stimulating domestic demand and upgrading consumption, with a focus on the "Travel to Yunnan" initiative aimed at high-quality development of the tourism sector [2] Group 1: Policy Measures - The Yunnan government has introduced six measures to boost cultural tourism consumption during the summer vacation, aiming to convert the influx of tourists into significant consumer spending [2] - A series of ticket discounts for scenic spots has been launched, including free admission for high school graduates at 126 A-level tourist attractions, with plans to expand the scope and duration of these offers [2][3] - Incentives for the inbound tourism market will be implemented, including support for travel agencies to attract overseas tourists through various promotional activities [3] Group 2: Product Offerings - The second phase of the "Travel to Yunnan" summer air travel series will feature nine airlines, offering new products such as package deals and special cards for students and seniors, available for purchase online [4] - A variety of cultural and artistic activities will be organized, with over 3,100 community cultural events planned, including more than 300 key activities that promote shared experiences between locals and tourists [5] Group 3: Events and Promotions - The 9th China-South Asia Expo will showcase the "Travel to Yunnan" theme, highlighting the unique lifestyle and diverse offerings of Yunnan through various exhibition areas [5] - Nighttime cultural tourism activities will be launched to enhance the night economy, featuring a range of nighttime experiences such as performances, tours, shopping, and dining [6]
深圳派发夏日“文旅红包”,20条促消费措施发布
Sou Hu Cai Jing· 2025-05-20 03:29
Group 1 - The "5.19 China Tourism Day" promotional event was held in Dapeng New District, Shenzhen, featuring the launch of 20 summer consumption promotion measures aimed at boosting tourism and cultural experiences [1] - The summer promotion measures cover six major themes: Midsummer Adventures, Coastal Life, Urban Exploration, Light and Shadow Journey, Culinary Delights, and Global Recommendations, enhancing the overall tourism experience in Shenzhen [2] - Various initiatives include discounts on accommodations, free housing for new employment groups, and special offers for international tourists, such as cross-border payment discounts [2] Group 2 - The 21st Cultural Industries Fair in Shenzhen has planned multiple day trip routes around the exhibition venues, promoting local historical and cultural experiences [4] - Suggested routes include visits to ancient towns, parks, and creative spaces, allowing tourists to explore Shenzhen's unique blend of history and modernity [4][5] - The "Everyone is a Shenzhen Promoter" initiative encourages citizens to promote the city, with rewards such as city privilege passes and participation in annual evaluations for tourism promoters [7]
消费新蓝海丨古城+文博,多地以文促旅,打造古城消费热潮
Yang Guang Wang· 2025-05-01 11:58
Core Insights - The article emphasizes the importance of consumption as a key driver of economic growth in China, highlighting the government's focus on boosting domestic demand as part of its 2025 economic strategy [1] - The initiative "New Consumption Blue Ocean" aims to revitalize ancient cities through cultural tourism, integrating traditional heritage with modern commercial activities [1][6] Group 1: Cultural and Economic Integration - The "Friends of Guo and TA" digital exhibition in Suzhou showcases the integration of ancient silk culture with modern technology, attracting younger audiences through immersive experiences [2][4] - The exhibition utilizes advanced technologies such as AI, AR, and VR to enhance visitor engagement and promote the historical significance of Suzhou's silk heritage [2][4] - The collaboration between cultural institutions and commercial entities aims to create unique cultural attributes for districts, enhancing consumer potential through integrated ticketing and experiences [6] Group 2: Revitalization of Ancient Cities - The article discusses the trend of revitalizing ancient cities by blending cultural heritage with modern consumption patterns, moving from static sightseeing to dynamic experiences [8][9] - Various regions, including Shanxi, are implementing cultural performances and innovative tourism models to attract visitors and stimulate local economies [8][9] - The focus is on creating a vibrant community where both locals and tourists can engage with the cultural narrative, transforming ancient cities into lively destinations [9]