齐鲁晚报·齐鲁壹点 杨雪 刚刚过去的元旦假期，青岛市接待游客310.88万人次，实现旅游消费32.42亿元，成功上榜多个平台"跨 年游"热度增长显著目的地城市。为全面激活文旅消费潜力，打造"多彩青岛 缤纷四季"的国际滨海旅游 度假目的地。 1月8日，青岛市2026年度"一月一主题"全年文旅消费促进活动主题策划安排正式发布。既突出季节特 色，又注重业态融合，让每个月都有特色，让全域都有热度。 12个月"月月有主题" 1月主题：元月新风，沐光启程——以新年开篇为背景，聚焦辞旧迎新、甜蜜经济等主题，打造极具仪 式感的迎新消费场景； 2月主题：岁启新封，春润岛城——围绕传统佳节春节，聚焦非遗传承，文脉赓续，深挖文旅消费热 点，传递欢欢喜喜过大年的城市烟火气息； 3月主题：面朝大海，春暖花开——举办青岛赏花节、"上春山"等主题节庆活动，根据樱花、樱桃花、 玉兰花等不同花期，推出各类踏青赏花攻略、打卡地和产品线路； 4月主题：起跑山海间，遇"舰"海军城——联动马拉松的全民活力与海军节的家国情怀，实现两大文旅 IP互动引流； 5月主题：追梦五四，多彩青春——紧扣"五四青年节"，立足青岛作为五四运动发源地的历史背景，聚 焦青 ...

在全市文旅促消费会商机制的协同下，2026年"一月一主题"活动突出整体性、系统性、协同性，既 突出季节特色，又注重业态融合，让每个月都有特色，让全域都有热度。 1月8日，青岛市政府新闻办召开新闻发布会，首次系统发布青岛市2026年度"一月一主题"全年文旅 消费促进活动主题策划安排，介绍1月份主题活动情况。从1月的"元月新风，沐光启程"，到12月的"登 崂山，观沧海，泡温泉"，聚焦文旅促消费的长期、高效、可持续，12个主题精准呼应消费节点与游客 需求，确保全年热度不断、体验多元。 在主题策划贯穿全年的同时，市文化和旅游局联合商务、体育、贸促等多部门及各区（市），建立 全市文旅促消费会商机制，形成"一盘棋"统筹推进格局，发挥票根经济商家联盟联动作用，贯通"吃住 行游购娱"全产业链条。一幅"多彩青岛、缤纷四季"的文旅促消费画卷徐徐展开，尽显青岛"全域联动、 全时贯通、全员畅享"的文旅发展新景象。 全域联动，处处有活力 刚刚过去的元旦假期，全市接待游客310.88万人次，实现旅游消费32.42亿元，青岛成功上榜多个平 台"跨年游"热度增长显著目的地城市，迎来文旅促消费的"开门红"。在这一良好势头的基础上，以"元 月新 ...

齐鲁晚报.齐鲁壹点吴昊 2025年12月31日晚，潍坊市举办"艺启迎新.乐购全城"文旅进商圈促消费活动。活动以文化艺术为媒、惠民消费为本，为岁末消费市场注入活力。活动当 晚，全场客流量达6.1万人次，客流量、销售额分别同比增长10.7%、30.5%。 融合"展、演、教、售、惠"多元形式，涵盖香道、茶艺、油画、无人机、年画、剪纸、新年文创等32家商户的文旅市集成为热门打卡点。其中，24家商户 延时营业、深度参与，有效带动了现场体验与消费。多轮抽奖环节高潮迭起，最终"年度锦鲤奖"送出价值5000元大礼包，将气氛推向高潮。 活动结束后，市民继续前往延长营业的餐饮、娱乐等商户消费，形成从集中引爆到持续带动的良好效果，实现社会效益与经济效益双赢。活动当晚，全场 客流量达6.1万人次，客流量、销售额分别同比增长10.7%、30.5%。 下一步，潍坊市文化和旅游局深入贯彻落实潍坊市委、市政府大力提振消费的决策部署，持续培育打造文旅新场景、新业态、新模式，策划更多贴近市 民、激发市场活力的惠民活动，优化消费环境，提升消费体验，为加快建设更好潍坊贡献文旅力量。 活动现场，潍坊市文旅局发布3大核心板块新年文旅促消费政策，中国银联 ...

近几年，杭州演唱会持续高歌，"曲终"何以能"人不散"？杭州市以演唱会票根为切入点，整合景区、酒店、剧场等文旅资源策划推出"跟着演 唱会游杭州"系列活动，还设立专项资金支持大型演唱会项目，并推动场馆扩容改造、培育本土艺人IP、升级数字服务平台等。截至2025年9月 底，杭州共举办87场大型营业性演唱会（音乐节），观演人次达165.88万人次，票房收入11.8亿元，带动综合消费约71亿元。 "萌宠经济"崛起，成为各地拓展文旅消费的新赛道。湖州正在创新发展携宠旅游，在政策端出台促进携宠旅游发展举措，推动携宠旅游行业标 准化，在市场端打造宠物溯溪玩水游、携宠度假、携宠露营、宠物运动会、宠物市集等5大类产品，推出宠物友好Citywalk等线路，不断完 善"宠物友好型旅游"全链条生态。目前，湖州已建成55家宠物友好型景区和200余家宠物友好酒店及民宿，上半年接待全域游客和过夜游客增 速均列全省第3位。 （原标题：探索票根经济、人宠共游、舌尖旅行，浙江发布15个文旅促消费案例） 用一张演唱会门票撬动一座城的文旅消费、建设宠物友好型景区和酒店解锁"人宠共游"新范式、以"鲜辣"为主题打造美食街区带动更多消费体 验……近日，浙江 ...

近几年，杭州演唱会持续高歌，"曲终"何以能"人不散"？杭州市以演唱会票根为切入点，整合景区、酒店、剧场等文旅资源策划推出"跟着演唱会游杭州"系 列活动，还设立专项资金支持大型演唱会项目，并推动场馆扩容改造、培育本土艺人IP、升级数字服务平台等。截至2025年9月底，杭州共举办87场大型营 业性演唱会（音乐节），观演人次达165.88万人次，票房收入11.8亿元，带动综合消费约71亿元。 潮新闻客户端 记者 周丰 用一张演唱会门票撬动一座城的文旅消费、建设宠物友好型景区和酒店解锁"人宠共游"新范式、以"鲜辣"为主题打造美食街区带动更多消费体验……近日， 浙江省文化广电和旅游厅发布了15个文旅促消费案例，集中展示了全省文旅行业在拓展消费场景、丰富产品供给、优化消费环境等方面的创新做法与显著成 效。 例如，在拓展消费空间、丰富产品供给方面，浙江策划举办"来浙就购了"2025浙江抖音旅交会，一方面梳理筛选出全省235家商家、超1900款文旅产品，设 计了580项跨城游线、景点联票、酒景套餐等文旅套餐产品，推出253项爆款产品特价福利，构建起多元化、高品质的文旅产品体系。另一方面，活动打造立 体直播体系，设立"来浙就购 ...

Core Points - The 2025 Jiangxi Rural Cultural Tourism Festival is being held in Pingxiang, focusing on stimulating consumption potential through various measures [1][9] - The event features the "Hundred Counties, Hundred Bowls" culinary promotion, showcasing 22 signature dishes from 11 cities in Jiangxi, creating a vibrant food map [1][3] - Local businesses are benefiting from the event, with significant sales reported, such as over 200 bottles of chili sauce sold within two hours [5][6] Group 1 - The event aims to activate consumption potential by integrating diverse business formats, including food tasting, intangible cultural heritage experiences, and rural tourism [8] - The festival is part of broader efforts across various regions to enhance consumer engagement and promote local specialties, such as the Gannan navel orange picking tourism season [9]

"冬游宁夏·享受阳光"活动启动 20万张文旅消费券惠及游客 中新网银川11月25日电 (记者 于晶)为激活冬季旅游市场，丰富文旅产品供给，"冬游宁夏·享受阳 光"2025宁夏冬季文旅促消费活动于11月25日正式拉开帷幕。活动面向全国游客重磅发放20万张文旅消 费券，以真金白银的优惠吸引游客体验宁夏独具特色的暖冬魅力。 本次促消费活动将持续至2026年3月31日，旨在通过大力度的惠民举措，降低游客冬季出游成本，进一 步释放文旅消费潜力。活动精心设计了三大类消费券，精准覆盖游客冬季出行的不同需求。0元门票专 享券可用于A级旅游景区、滑雪场等冬季特色场所，让游客免费解锁宁夏冬日风光；50元冬游立减券适 用于冰雪娱乐、温泉度假、演艺演出等多元业态，直接降低游玩成本；100元住玩双享券聚焦"住宿+冰 雪""住宿+景区"组合产品，助力游客轻松实现"住玩一体"的深度体验。 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 冬季的宁夏，不仅拥有冰雪运动的激情与温泉康养 ...

Core Insights - The "Chengdu Four Seasons: Enjoying Tianfu - Golden Autumn with Apricots" event was launched on November 9, 2023, in Chongzhou, promoting cultural tourism and consumption during the autumn season [2] - The event features immersive experiences, thematic activities, and the introduction of the "Chengdu Cultural Tourism Autumn Study Tour" route, integrating natural landscapes and cultural heritage [2][3] - Chongzhou aims to enhance cultural engagement and consumer experiences through various interactive activities, including traditional crafts and poetry [3][4] Group 1 - The event was inaugurated at the scenic Yanhua Pool, a filming location for the 1987 version of "Dream of the Red Chamber," showcasing autumn themes and cultural activities [2] - A "Chengdu Autumn Ginkgo Viewing Map" was released, highlighting over 10 key viewing spots, including Yanhua Pool and Wangjiang Pavilion, which blend ancient ginkgo trees with classical architecture [2] - The event promotes a closed-loop model of "thematic activities driving traffic - immersive experiences - differentiated product supply" to convert autumn scenery into tourism growth [5] Group 2 - Chongzhou's initiatives focus on "cultural attraction + scene consumption," offering diverse thematic activities and support measures to enhance visitor engagement [3][4] - The "Healthy Chongzhou" experience season integrates ginkgo themes into dietary and wellness services, aiming for continuous consumer engagement with weekly highlights [4] - Activities like "Painting the Golden Autumn" and "Yanhua Chongzhou Photography" aim to capture the essence of autumn through art, promoting local heritage and related industries [4]

Core Points - The "Enjoy a Warm Winter, Travel in Shunde" cultural tourism consumption season was officially launched, running from November 2025 to March 2026, focusing on attracting visitors and boosting consumption through various initiatives [1] Group 1: Consumer Coupons - The consumption season integrates government and enterprise coupons covering multiple sectors such as automotive, home appliances, dining, and jewelry [3] - Government coupons include the "Foshan Quality Purchase" Shunde consumption coupon, offering subsidies for vehicle purchases based on price brackets, with 4,000 yuan for vehicles priced between 80,000 and 150,000 yuan, and 5,000 yuan for those above 150,000 yuan [3] - Home appliance subsidies cover items like TVs, refrigerators, and air conditioners, while other categories include electronics and sports equipment [4][5][6] - Dining coupons provide discounts based on spending thresholds, with reductions of up to 400 yuan for purchases over 2,000 yuan [6] - The "Golden Jewelry Special Coupon" will be available during the Shunde Jewelry Fashion Culture Festival, offering discounts on gold and jewelry purchases [7] Group 2: Cultural Tourism Initiatives - The consumption season features four main cultural tourism segments: "Travel in Shunde," "Taste Shunde," "Enjoy Shunde," and "Vibrant Shunde," with over 100 planned activities [9] - "Travel in Shunde" emphasizes deep experiences with ten premium tourism routes and various cultural events, including night tours and traditional festivals [9][10] - "Taste Shunde" aims to leverage the provincial tourism promotion event to engage over 500 food and tourism businesses [9] - "Enjoy Shunde" focuses on cultural performances, featuring 14 large concerts and numerous exhibitions to cater to the cultural needs of visitors [9] - "Vibrant Shunde" offers benefits for sports enthusiasts, including free access to attractions for participants of local sports events [10] Group 3: Property and Investment Opportunities - The event promotes 68 properties for cultural and creative projects, targeting various business models such as art spaces and unique dining experiences [11] - Significant investments in cultural tourism projects have been made, with 18 projects already operational and a total investment exceeding 25 billion yuan [11]

Core Points - Guangdong Province is launching a series of exclusive accommodation discounts and services for participants and visitors during the upcoming 15th National Games, aiming to convert spectator enthusiasm into tourism consumption [1][4] - Over a hundred hotels in Guangdong have introduced "discount" packages, with unique guest experiences tailored to their resources [2][4] - The Guangdong Welcome Hotel, as the official reception hotel, is offering themed packages and special services to create a warm atmosphere for athletes and guests [3][4] Summary by Sections Accommodation Discounts - More than a hundred hotels in Guangdong are participating in the "discount" initiative, providing various packages and unique guest experiences [2][4] - Specific hotels, such as the Zhuhai Yuecai Crowne Plaza, are offering room upgrades and late check-out options for guests with event tickets [2] Special Services - The Guangdong Welcome Hotel is preparing themed packages that include welcome fruits, late-night milk, and special decorations related to the National Games [3] - The hotel features a dedicated dining area for event spectators, offering discounts for those with valid event tickets [3] Economic Impact - Guangdong plans to distribute at least 20 million yuan in cultural tourism consumption vouchers during the New Year period to stimulate local tourism and hospitality sectors [4] - The initiative encourages hotels to create innovative packages that combine event tickets with accommodation, enhancing the overall visitor experience [4]