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央媒看萍乡丨“燃”动消费热潮!一场盛会如何“出圈”又“出彩”
Sou Hu Cai Jing· 2025-12-01 09:10
今天 中央广播电视总台中国之声 《全国新闻联播》《新闻和报纸摘要》 聚焦报道在萍乡举办的 2025江西乡村文化旅游节 多措并举激发消费潜力 全国新闻联播:《临近年底 各地创新消费场景 不断激活消费潜力》(节选) 新闻和报纸摘要:《年底消费市场持续升温 各地多措并举激活消费潜力 》(节选) 临近年底 不断激活消费潜力 2025江西乡村文化旅游节暨"百县百碗"文旅促消费活动正在萍乡市安源区举行,深度激发"美食+旅游"的消费潜力。活动现场,厨师们在"百县百碗流水 席"环节合力炒制"萍乡头碗菜全家福"。这次流水席汇集了全省 11 个设区市精心推选的 22 道特色菜品,构成一幅鲜活的江西美食地图。 暨"百县百碗"文旅促消费活动 活动通过打造"百县百碗"品牌 创新消费场景等举措 游客 刘众:每道菜都有详细的食材来源介绍和背后的故事,我要把这些"有故事的菜"分享到社交平台。 此次活动不仅让游客大饱口福, 消费市场持续升温 各地通过真金白银补贴 创新消费场景 融和文旅体商多元业态 也让参展商家收获满满。 参展商 胡金:开幕不到两个小时,辣酱就卖出去200多瓶。接下来我还准备通过直播间推广,让更多人吃到正宗的萍乡特产。 萍乡市 ...
“冬游宁夏·享受阳光”活动启动 20万张文旅消费券惠及游客
Zhong Guo Xin Wen Wang· 2025-11-25 23:22
"冬游宁夏·享受阳光"活动启动 20万张文旅消费券惠及游客 中新网银川11月25日电 (记者 于晶)为激活冬季旅游市场,丰富文旅产品供给,"冬游宁夏·享受阳 光"2025宁夏冬季文旅促消费活动于11月25日正式拉开帷幕。活动面向全国游客重磅发放20万张文旅消 费券,以真金白银的优惠吸引游客体验宁夏独具特色的暖冬魅力。 本次促消费活动将持续至2026年3月31日,旨在通过大力度的惠民举措,降低游客冬季出游成本,进一 步释放文旅消费潜力。活动精心设计了三大类消费券,精准覆盖游客冬季出行的不同需求。0元门票专 享券可用于A级旅游景区、滑雪场等冬季特色场所,让游客免费解锁宁夏冬日风光;50元冬游立减券适 用于冰雪娱乐、温泉度假、演艺演出等多元业态,直接降低游玩成本;100元住玩双享券聚焦"住宿+冰 雪""住宿+景区"组合产品,助力游客轻松实现"住玩一体"的深度体验。 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 冬季的宁夏,不仅拥有冰雪运动的激情与温泉康养 ...
2025成都金秋银杏季文旅促消费活动在崇州启动
Sou Hu Cai Jing· 2025-11-09 20:10
Core Insights - The "Chengdu Four Seasons: Enjoying Tianfu - Golden Autumn with Apricots" event was launched on November 9, 2023, in Chongzhou, promoting cultural tourism and consumption during the autumn season [2] - The event features immersive experiences, thematic activities, and the introduction of the "Chengdu Cultural Tourism Autumn Study Tour" route, integrating natural landscapes and cultural heritage [2][3] - Chongzhou aims to enhance cultural engagement and consumer experiences through various interactive activities, including traditional crafts and poetry [3][4] Group 1 - The event was inaugurated at the scenic Yanhua Pool, a filming location for the 1987 version of "Dream of the Red Chamber," showcasing autumn themes and cultural activities [2] - A "Chengdu Autumn Ginkgo Viewing Map" was released, highlighting over 10 key viewing spots, including Yanhua Pool and Wangjiang Pavilion, which blend ancient ginkgo trees with classical architecture [2] - The event promotes a closed-loop model of "thematic activities driving traffic - immersive experiences - differentiated product supply" to convert autumn scenery into tourism growth [5] Group 2 - Chongzhou's initiatives focus on "cultural attraction + scene consumption," offering diverse thematic activities and support measures to enhance visitor engagement [3][4] - The "Healthy Chongzhou" experience season integrates ginkgo themes into dietary and wellness services, aiming for continuous consumer engagement with weekly highlights [4] - Activities like "Painting the Golden Autumn" and "Yanhua Chongzhou Photography" aim to capture the essence of autumn through art, promoting local heritage and related industries [4]
四大板块+多重消费券重磅来袭,顺德文旅促消费季启幕
Nan Fang Du Shi Bao· 2025-11-07 02:59
Core Points - The "Enjoy a Warm Winter, Travel in Shunde" cultural tourism consumption season was officially launched, running from November 2025 to March 2026, focusing on attracting visitors and boosting consumption through various initiatives [1] Group 1: Consumer Coupons - The consumption season integrates government and enterprise coupons covering multiple sectors such as automotive, home appliances, dining, and jewelry [3] - Government coupons include the "Foshan Quality Purchase" Shunde consumption coupon, offering subsidies for vehicle purchases based on price brackets, with 4,000 yuan for vehicles priced between 80,000 and 150,000 yuan, and 5,000 yuan for those above 150,000 yuan [3] - Home appliance subsidies cover items like TVs, refrigerators, and air conditioners, while other categories include electronics and sports equipment [4][5][6] - Dining coupons provide discounts based on spending thresholds, with reductions of up to 400 yuan for purchases over 2,000 yuan [6] - The "Golden Jewelry Special Coupon" will be available during the Shunde Jewelry Fashion Culture Festival, offering discounts on gold and jewelry purchases [7] Group 2: Cultural Tourism Initiatives - The consumption season features four main cultural tourism segments: "Travel in Shunde," "Taste Shunde," "Enjoy Shunde," and "Vibrant Shunde," with over 100 planned activities [9] - "Travel in Shunde" emphasizes deep experiences with ten premium tourism routes and various cultural events, including night tours and traditional festivals [9][10] - "Taste Shunde" aims to leverage the provincial tourism promotion event to engage over 500 food and tourism businesses [9] - "Enjoy Shunde" focuses on cultural performances, featuring 14 large concerts and numerous exhibitions to cater to the cultural needs of visitors [9] - "Vibrant Shunde" offers benefits for sports enthusiasts, including free access to attractions for participants of local sports events [10] Group 3: Property and Investment Opportunities - The event promotes 68 properties for cultural and creative projects, targeting various business models such as art spaces and unique dining experiences [11] - Significant investments in cultural tourism projects have been made, with 18 projects already operational and a total investment exceeding 25 billion yuan [11]
优惠住酒店!广东新春期间将发放超2000万元文旅消费券
Nan Fang Du Shi Bao· 2025-11-04 16:57
Core Points - Guangdong Province is launching a series of exclusive accommodation discounts and services for participants and visitors during the upcoming 15th National Games, aiming to convert spectator enthusiasm into tourism consumption [1][4] - Over a hundred hotels in Guangdong have introduced "discount" packages, with unique guest experiences tailored to their resources [2][4] - The Guangdong Welcome Hotel, as the official reception hotel, is offering themed packages and special services to create a warm atmosphere for athletes and guests [3][4] Summary by Sections Accommodation Discounts - More than a hundred hotels in Guangdong are participating in the "discount" initiative, providing various packages and unique guest experiences [2][4] - Specific hotels, such as the Zhuhai Yuecai Crowne Plaza, are offering room upgrades and late check-out options for guests with event tickets [2] Special Services - The Guangdong Welcome Hotel is preparing themed packages that include welcome fruits, late-night milk, and special decorations related to the National Games [3] - The hotel features a dedicated dining area for event spectators, offering discounts for those with valid event tickets [3] Economic Impact - Guangdong plans to distribute at least 20 million yuan in cultural tourism consumption vouchers during the New Year period to stimulate local tourism and hospitality sectors [4] - The initiative encourages hotels to create innovative packages that combine event tickets with accommodation, enhancing the overall visitor experience [4]
聚焦“湖泊+”,广东文旅招商引资走进河源,激活万绿湖新动能
Core Insights - The event "2025 Guangdong Cultural Tourism Industry Investment Promotion" was successfully held in Heyuan, focusing on attracting investment and exploring opportunities in the "Lake+" industry around the Wanlv Lake area [1][2] - The Guangdong Provincial Department of Culture and Tourism emphasized the importance of high-quality development and the creation of a world-class tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - The event featured presentations and discussions on investment opportunities in Heyuan's cultural tourism sector, highlighting the region's unique resources and development paths [2][3] Investment Opportunities - A total of 12 projects were signed during the event, with a total investment of 904 million yuan, covering various sectors such as ecological tourism, hot spring resorts, and cultural integration [3] - The projects included significant developments like the Bavarian Manor enhancement project and the construction of a winery in Dongyuan County, showcasing diverse investment potential [3] Strategic Development - Heyuan is focusing on ecological and green development, aiming to enhance its "1+3" industry strategy and promote the "Lake+" green development zone [2] - The event served as a platform for local government and cultural tourism departments to connect with investors and promote regional development [1][2] Event Highlights - The event included a field trip to the 5A-level tourist attraction Wanlv Lake, allowing participants to experience the region's unique water culture and tourism potential [4] - A cultural showcase featuring local cuisine and performances was held, emphasizing the rich cultural heritage of Heyuan [4] Ongoing Initiatives - The "Walking into the City" series of events is part of a broader initiative by the provincial government to enhance tourism development and investment attraction across Guangdong [4] - The provincial department plans to continue deepening collaboration between provincial and municipal levels to support high-quality development in the cultural tourism industry [4]
服务消费订单数、交易额均为全国第一 上海文旅市场跑出新势头
Core Insights - During the 2025 National Day and Mid-Autumn Festival holiday, Shanghai received 25.485 million visitors, marking a year-on-year increase of 19.74% [1] - The average hotel occupancy rate in Shanghai was 63.70%, up by 3.9 percentage points compared to the previous year [1] - The 36th Shanghai Tourism Festival contributed to over 300 billion yuan in tourism consumption, setting new records for visitor numbers and total tourism transaction amounts [1] Group 1: Tourism and Visitor Statistics - Shanghai ranked among the top 10 destinations for cultural and tourism consumption in China during the holiday period [2] - Flight and train ticket orders increased by 45% year-on-year, while five-star hotel bookings rose by over 40% [2] - The Shanghai Disney Resort and Shanghai Haichang Ocean Park maintained high visitor traffic [2] Group 2: Event Impact and Local Attractions - The "In Water One" Sci-Fi Pavilion, themed around the world-class IP "The Three-Body Problem," attracted 15,000 visitors during the holiday, boosting surrounding commercial activities by over 30% [2] - The Shanghai Rolex Masters significantly influenced local consumption, with ticket search interest increasing by 130% and venue search interest rising by 363% [2] Group 3: Commercial Activity and Consumer Trends - The Yuyuan Garden Mall welcomed over 1.4 million visitors from October 1 to 7, with a 10% increase in overall sales driven by the "Food Carnival" theme event [3] - The integration of cultural and tourism activities with commercial offerings has revitalized local consumer markets, showcasing significant growth potential [1][3]
国庆中秋假日 云南将推出320场文旅促消费活动
Zheng Quan Ri Bao Wang· 2025-09-30 06:11
Core Viewpoint - Yunnan Province is launching a series of cultural and tourism activities and promotional measures for the upcoming National Day and Mid-Autumn Festival, aiming to enhance consumer engagement in the tourism sector [1] Group 1: Events and Activities - A total of 320 cultural and tourism promotional activities will be held across 16 prefectures and cities in Yunnan, including events like the Shilin Music Carnival and the "Four Seasons Village Evening" autumn benefit activities [1] - There will be 289 cultural and artistic performances, covering various forms such as music, dance, opera, and acrobatics [1] - Approximately 2,900 community cultural activities are planned, along with 105 public exhibitions and displays in museums and memorial halls to celebrate National Day and Mid-Autumn Festival [1] Group 2: Participation and Engagement - The expected participation in cultural tourism volunteer services is over 30,000 individuals [1]
保安全、提品质!坦洲镇部署“十一”双节文旅促消费活动
Sou Hu Cai Jing· 2025-09-25 17:53
Group 1 - The core idea of the article is to promote a festive atmosphere in Tanzhou Town through various cultural and industrial-themed activities, including the Xianshui Song Exchange Performance, Guava Festival, and Puffer Fish Festival, aiming for community-wide participation during the National Day and Mid-Autumn Festival celebrations [1][3][5] Group 2 - The Tanzhou Town government is organizing a series of events for the 2025 "Chinese Farmers' Harvest Festival" and the "Beautiful Anfu Stream • Prosperous Guava" event, highlighting local agricultural products [3] - A meeting was held to coordinate the preparations for the National Day and Mid-Autumn Festival activities, attended by key officials from the Tanzhou Town government [7] - Safety measures are emphasized, including strict adherence to reporting procedures for events, controlling firework displays, and ensuring food safety by prohibiting the sale of expired or spoiled products [9][12] - Health departments are implementing a "3+1" disinfection mechanism to maintain public health safety in crowded areas [10] - There is a focus on promoting local特色资源, such as drones, puffer fish, and guava, to create a brand image of "safe eating, safe purchasing, and safe traveling" [11] - Collaboration among various industry departments is essential for effective event execution, with an emphasis on emergency response and safety checks [12] - Fire safety drills are to be conducted regularly to ensure readiness and effective response in case of emergencies [13]
东营文旅发布“四个一”假日系列促消费活动
Qi Lu Wan Bao Wang· 2025-09-24 15:21
Group 1 - The Dongying government is launching a series of cultural and tourism consumption promotion activities titled "Enjoying Golden Autumn, Roaming Dongying," with over 260 events planned to attract national tourists [1] - The activities are organized into four main categories: ecological tourism, cultural events, family-friendly experiences, and vibrant night economy, aiming to provide diverse experiences for visitors [1] - The Dongying Cultural and Tourism Group is offering special activities and discounts at various attractions, including the Yellow River Ecological Tourism Area and the Animal Park, to enhance visitor engagement [1] Group 2 - A promotional video titled "Dongying: A City That Can Be Heard Growing" was launched, featuring an 8-minute innovative design that uses sound as a core element to connect the city's ecology, industry, and culture [2] - The video includes unique sound elements, such as the roar of the Yellow River and the calls of wetland birds, creating a distinctive "auditory map" of the city [2] - A series of cultural and creative products inspired by local rare bird species has been introduced, achieving significant sales success through various online platforms [2] Group 3 - An exhibition titled "Endless Life: Aesthetic Exhibition of Cultural Relics" will open during the National Day, showcasing over 60 cultural relics, 80 ecological and bird specimens, and 300 art pieces [3] - The exhibition will feature interactive activities and has undergone a technological upgrade to enhance visitor experience with VR and 3D viewing options [3]