文旅促消费

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润州“社超”燃情开赛 36支代表队583名球员逐梦绿茵场
Zhen Jiang Ri Bao· 2025-08-23 23:55
8月23日晚,市体育会展中心外场人声鼎沸,2025年度"农业银行·和润社超社区五人制足球比赛"首 轮比赛在此打响。作为前两届赛事的延续与升级,本届社区足球赛以全民参与为核心,规模再创新高, 36支社区代表队、583名球员将在两个月的时间里展开122场激烈角逐。 本次赛事由市体育局指导,润州区委、区政府倾力打造,润州区文体旅局、江苏和润控股、润州区 足球运动协会主办,各街道、社区及中国农业银行镇江分行、镇江北汽鹏龙汽车园区、中国邮政集团镇 江分公司等单位支持,旨在以足球为纽带,增进邻里情谊,丰富社区文化生活。 当晚7时整,随着裁判清脆的哨声响起,比赛开球,瞬间点燃了赛场的激情。参加首轮比赛的球员 们配合默契,尽情展现足球魅力与活力。看台上,邻里们呐喊助威,让这场比赛更添温情。几位现场观 赛的市民告诉记者,自己家就住在附近,晚饭过后出门遛个弯看看球赛,感觉挺好。政府搭台、企业唱 戏、社会参与,润州正积极打造润州体育运动的"金字招牌"。 据悉,此次赛事也是2025年第五届"全民健身 健康中国"全国县域足球赛在镇江的具体体现。作 为"润州明月夜·嗨GO嘉年华"的重要组成部分。按计划本届赛事将持续至10月16日,每周六 ...
一份消费双倍快乐?海口人这波赢麻了!
Sou Hu Cai Jing· 2025-07-26 13:18
Core Viewpoint - The "Happy Shopping" event in Haikou, featuring the "Snake Battle" H5 online game, aims to stimulate consumption and enhance the tourism experience during the upcoming Hainan International Tourism Island Happy Festival in 2025 [1][4]. Group 1: Event Overview - The "Snake Battle" event connects nine major commercial districts and six consumption scenarios, offering a total of 10 million yuan in prizes and high-end cultural tourism benefits [4][8]. - The event is designed to create a new ecosystem of cultural tourism consumption, promoting "all-domain consumption and nationwide celebration" [4][8]. Group 2: Consumer Engagement - The event utilizes an online H5 interactive platform, combining a check-in game with consumption incentives through a "spend to earn coins" model, allowing participants to earn "Happy Coins" for their purchases [8]. - From now until August 31, consumers can earn one Happy Coin for every 10 yuan spent at designated merchants in the nine commercial districts, which can be redeemed for various gifts and benefits [8]. Group 3: Special Offers and Activities - The event includes high-end cultural tourism services that can be exchanged for Happy Coins, such as night tours of Haikou Bay and yacht sunset experiences, along with tech experiences like drone delivery [8]. - A final competition for Happy Coins will take place on August 31, with a grand prize valued at 30,000 yuan for the champion [8]. Group 4: Promotional Strategies - The Haikou Municipal Bureau of Commerce announced that the nine commercial districts will launch August-exclusive promotions, enhancing consumer experiences with additional Happy Coin benefits [9].
云南将推出六项暑期文旅促消费措施
Huan Qiu Wang· 2025-06-13 08:26
Core Viewpoint - The Yunnan provincial government is actively promoting cultural tourism as a key driver for stimulating domestic demand and upgrading consumption, with a focus on the "Travel to Yunnan" initiative aimed at high-quality development of the tourism sector [2] Group 1: Policy Measures - The Yunnan government has introduced six measures to boost cultural tourism consumption during the summer vacation, aiming to convert the influx of tourists into significant consumer spending [2] - A series of ticket discounts for scenic spots has been launched, including free admission for high school graduates at 126 A-level tourist attractions, with plans to expand the scope and duration of these offers [2][3] - Incentives for the inbound tourism market will be implemented, including support for travel agencies to attract overseas tourists through various promotional activities [3] Group 2: Product Offerings - The second phase of the "Travel to Yunnan" summer air travel series will feature nine airlines, offering new products such as package deals and special cards for students and seniors, available for purchase online [4] - A variety of cultural and artistic activities will be organized, with over 3,100 community cultural events planned, including more than 300 key activities that promote shared experiences between locals and tourists [5] Group 3: Events and Promotions - The 9th China-South Asia Expo will showcase the "Travel to Yunnan" theme, highlighting the unique lifestyle and diverse offerings of Yunnan through various exhibition areas [5] - Nighttime cultural tourism activities will be launched to enhance the night economy, featuring a range of nighttime experiences such as performances, tours, shopping, and dining [6]
深圳派发夏日“文旅红包”,20条促消费措施发布
Sou Hu Cai Jing· 2025-05-20 03:29
Group 1 - The "5.19 China Tourism Day" promotional event was held in Dapeng New District, Shenzhen, featuring the launch of 20 summer consumption promotion measures aimed at boosting tourism and cultural experiences [1] - The summer promotion measures cover six major themes: Midsummer Adventures, Coastal Life, Urban Exploration, Light and Shadow Journey, Culinary Delights, and Global Recommendations, enhancing the overall tourism experience in Shenzhen [2] - Various initiatives include discounts on accommodations, free housing for new employment groups, and special offers for international tourists, such as cross-border payment discounts [2] Group 2 - The 21st Cultural Industries Fair in Shenzhen has planned multiple day trip routes around the exhibition venues, promoting local historical and cultural experiences [4] - Suggested routes include visits to ancient towns, parks, and creative spaces, allowing tourists to explore Shenzhen's unique blend of history and modernity [4][5] - The "Everyone is a Shenzhen Promoter" initiative encourages citizens to promote the city, with rewards such as city privilege passes and participation in annual evaluations for tourism promoters [7]
消费新蓝海丨古城+文博,多地以文促旅,打造古城消费热潮
Yang Guang Wang· 2025-05-01 11:58
Core Insights - The article emphasizes the importance of consumption as a key driver of economic growth in China, highlighting the government's focus on boosting domestic demand as part of its 2025 economic strategy [1] - The initiative "New Consumption Blue Ocean" aims to revitalize ancient cities through cultural tourism, integrating traditional heritage with modern commercial activities [1][6] Group 1: Cultural and Economic Integration - The "Friends of Guo and TA" digital exhibition in Suzhou showcases the integration of ancient silk culture with modern technology, attracting younger audiences through immersive experiences [2][4] - The exhibition utilizes advanced technologies such as AI, AR, and VR to enhance visitor engagement and promote the historical significance of Suzhou's silk heritage [2][4] - The collaboration between cultural institutions and commercial entities aims to create unique cultural attributes for districts, enhancing consumer potential through integrated ticketing and experiences [6] Group 2: Revitalization of Ancient Cities - The article discusses the trend of revitalizing ancient cities by blending cultural heritage with modern consumption patterns, moving from static sightseeing to dynamic experiences [8][9] - Various regions, including Shanxi, are implementing cultural performances and innovative tourism models to attract visitors and stimulate local economies [8][9] - The focus is on creating a vibrant community where both locals and tourists can engage with the cultural narrative, transforming ancient cities into lively destinations [9]