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夜游锦江观光巴士
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各地积极推进首发经济 持续激发消费新活力
Yang Shi Wang· 2025-07-20 11:55
Group 1 - The core viewpoint emphasizes the active promotion of the "first launch economy" across various regions, enhancing the supply of first launch products and projects to stimulate new consumer vitality [1][2] - Chengdu has introduced the "Night Tour Jinjiang Sightseeing Bus" project, which has been well-received by citizens and tourists, featuring new thematic designs and professional guides [1] - In the first half of the year, Chengdu has established 395 first stores and hosted over 180 high-profile first launch events [1] Group 2 - New shopping malls are opening across multiple cities, injecting vitality into consumer spending, with Nanjing seeing over 200 new first stores in the first half of the year [2] - In Shenzhen, over 50% of the new mall's offerings are first stores targeting young consumers, with 418 new first stores, flagship stores, and new concept stores introduced from January to May [2] - Guiyang has accelerated the renovation of traditional commercial areas, introducing over 100 various first stores in the first half of the year [2]
不夜城、观光巴士、民族演出点亮“Ye”生活 缤纷新“夜”态激发消费多巴胺
Yang Shi Wang· 2025-07-18 09:28
Group 1: Night Economy Initiatives - Various scenic spots and urban landmarks across the country are launching diverse activities to stimulate night-time consumption during the summer vacation [1][8] - In Nanning, the Minjiang Lake International Music Town is hosting multiple performances each night, catering to the cultural and entertainment needs of visitors [3] - Lhasa has introduced the "Lhasa Night City," a new night economy landmark featuring nearly 160 stalls, combining traditional elements with modern commercial vitality [11][14] Group 2: Cultural and Recreational Activities - The Yongzhou Ancient City area integrates historical architecture with modern urban culture, attracting many tourists for photo opportunities [5] - In Chengdu, the "Night Tour Jinjiang" bus service offers a unique experience for tourists to enjoy the city's night scenery while learning about local history [16][18] - Beijing's Grand Canal area has introduced free cultural and recreational projects, enhancing the summer night life with activities like basketball games and outdoor cinemas [20][22][23]
花样“夜”态燃动夏日夜游消费热力 玩法“上新”撬动“八小时外”经济新支点
Yang Shi Wang· 2025-07-18 04:50
Group 1: Chengdu Night Tour Bus Project - Chengdu will launch an upgraded "Night Tour Jinjiang Sightseeing Bus" project during the summer of 2025, integrating culture, commerce, and tourism to enhance consumer experiences for residents and visitors [1] - The upgraded bus features a new theme design, showcasing elements like pandas and poetry, creating a mobile cultural display of the city [1] - The bus operates daily from 7:30 PM to 9:30 PM, with a ticket price of 10 yuan and a one-way journey lasting approximately 60 minutes. Students can enjoy a 50% discount during the summer [6] Group 2: Interactive Experience and Activities - Tour guides will act as "city storytellers," providing commentary on various landmarks and historical anecdotes along the route [3] - Tourists can engage in activities like the "Flying Flower Order" challenge and receive creative cultural gifts, enhancing their night tour experience [3] - Future plans include weekend limited-time experiential activities that incorporate music and performances into the night bus experience, aiming to narrate the stories of old Chengdu in innovative ways [8] Group 3: Night Tour Trends in Other Regions - In Hubei's Chongyang County, the popularity of night tours is rising, with diverse offerings that leverage local natural resources to stimulate summer economic activity [8] - Chongyang features activities such as kayaking and bamboo rafting along the Junshui River, attracting visitors seeking relaxation and scenic views [11] - A hot spring resort in Chongyang offers family-friendly activities, self-service barbecues, and unique performances, drawing significant tourist interest [13] Group 4: Shanghai Night Tour Initiatives - Shanghai Wild Animal Park has launched a night tour project as part of the summer tourism season, allowing visitors to observe nocturnal animal activities [14][15] - The park features themed light shows and extended hours, with the closing time pushed to 9:30 PM during the night tour period [21] - Visitors can take guided tours to see animals like cheetahs and African lions in their active nighttime states, enhancing the overall visitor experience [18]