大名小磨香油
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河北大名“一品一播”直播电商平台助力乡村振兴
Zhong Guo Jing Ji Wang· 2025-12-02 15:07
Core Insights - The "Yipin Yibo" live e-commerce platform in Daming County has successfully promoted local products, achieving a record of selling over 30,000 bottles of sesame oil in just three minutes, showcasing the effectiveness of online sales channels [1] - Daming County's "Yipin Yibo" project won the national first prize at the Digital Rural Innovation Competition, highlighting its role in transforming and upgrading the local economy [1] Group 1: E-commerce Development - Daming County has systematically planned and designed the "Yipin Yibo" e-commerce live streaming ecosystem to address the challenges of small and weak county-level e-commerce [2] - The county has established a comprehensive e-commerce live streaming system, including a multifunctional industrial park, 20 town-based live streaming bases, and various vertical live streaming bases, creating a robust e-commerce ecosystem [2] - A 75-acre idle factory has been transformed into a logistics industrial park for e-commerce live streaming, featuring six functional modules to streamline the supply chain [2] Group 2: Operational Enhancements - The county has formed a dedicated "Yipin Yibo" working group and implemented 18 supportive policies for e-commerce live streaming, enhancing professional operational capabilities [3] - A professional team has been established to manage the live streaming industry park, with collaboration from various organizations for planning, operation, and talent training [3] - As of October, Daming County has trained 12,000 individuals, signed 27 full-time and 650 part-time hosts, and established partnerships with 1,979 hosts, indicating significant growth in the live streaming workforce [3]