馆陶县创新构建"县级干部统筹协调、子公司具体执行、职能部门持续赋能"的高效联动机制，商务、税 务、统计等部门联合，精准对接企业需求，全程把关产品质量，形成全方位的服务保障体系。 在电商运营实践中，馆陶县探索出"试错—优化—发力"的精准运营模式，在快手平台依托头部主播推广 农特产品，拼多多平台试水手机销售，抖音平台则通过自有主播深耕艾草、海鸭蛋等特色品类。目前， 已在快手、抖音、拼多多、视频号等主流平台开设10个店铺，实现差异化布局，推动销售业绩稳步增 长。 （来源：邯郸日报） 转自：邯郸日报 本报讯（记者李文科 通讯员郭江鹏）寒意渐浓，"一品一播"馆陶县直播基地的艾草专场直播间里却是 一派火热景象。"家人们，降温了，快备上些艾产品驱驱寒吧……"主播一面热情推介，一面频繁与评论 区互动，直播间人气高涨，气氛热烈。 据悉，自"一品一播"工作启动以来，馆陶县以市场化运营为核心，成功实现从借助外力到自主经营的根 本性转变。截至今年11月，馆陶县一品一播贸易有限公司实际销售额达4318.07万元，业务板块实现自 主盈利，走出了一条"投入成本小、盈利收益高、赋能效果好"的可持续发展路径。 与此同时，馆陶县积极推动工业化设 ...

0:00 近日，河北省邯郸市大名县"一品一播"电商直播产业园内一派繁忙景象，供应链服务中心里本土特色产 品琳琅满目，直播孵化中心内主播们热情推介当地好物，数字云仓中自动化设备高效分拣打包。 近年来，大名县以电商直播产业园为核心，配套建设了供应链服务、生态服务、电商直播孵化"三个中 心"，以及快递物流配送、数字云仓、即时零售"三大仓储"，形成电商产业全链条服务闭环。 制片人：马宝军 策划：李琳 张青 杜屹然 统筹：汪峰 陶玲君 编导：王家辉 新媒体编辑：汪峰 黄传莉 供稿来源：大名县委宣传部 中国新华新闻电视网（CNC）出品 今年前三季度，当地电商快递发货量达1324.05万件，同比增速55.01%，全社会网络零售额突破8.11亿 元，同比增长16.88%。"一品一播"运营模式正以全链条赋能让县域好物"出圈"，助推当地网络消费与经 济规模持续扩大。 ...

Core Insights - Hebei Province's Wu'an City is leveraging the "One Product, One Broadcast" e-commerce model to promote local specialty products from rural areas to online markets, creating a new framework for county-level e-commerce development driven by government guidance, industry collaboration, and talent empowerment [2] Group 1: Product Development and Sales - The introduction of a 450-gram bottled organic millet has reduced logistics costs by 0.4 yuan per order, with the price increasing from 9.9 yuan per jin to 12.9 yuan per bottle, and the first batch of 10,000 orders has been launched [3] - Wu'an City has established a product selection library based on a "Five-Dimensional" standard, identifying 323 quality products across six categories, including agricultural products and cultural tourism, enhancing product quality, weight optimization, packaging upgrades, and combination sales [3] - The transformation of Shan Dai Wang's seasoned food products exemplifies successful collaboration, where a government team helped redesign packaging to a "100 grams/bag x 4 bags" format, boosting sales and ensuring shipping weight compliance [3] Group 2: Talent Development and Training - Wu'an City has built a talent pool of 1,574 local broadcasters and conducted 18 training sessions this year, training over 4,500 individuals, reflecting effective local talent cultivation [4] - A recent live broadcast competition attracted over 160 participants, with winners receiving priority for contracts and support in supply chain and traffic [4] - Two selected participants from Wu'an City won awards at the Hebei Rural E-commerce Leaders Case Competition, enhancing the region's e-commerce influence [4] Group 3: Logistics and Operational Efficiency - Wu'an City has optimized logistics through route improvements, bulk purchasing, and "passenger and freight mail" collaborations, leading to continuous reductions in logistics costs [6] - The county-level shared distribution center has upgraded a 4,300-square-meter sorting warehouse, enabling "live broadcast and immediate dispatch" capabilities [6] - Wu'an has hosted 12 specialized live broadcast events, including the "Millet Craft Cup" competition, with a total of 141 broadcasts, creating a diverse scene matrix that supports the "One Product, One Broadcast" initiative [6] - The "One Product, One Broadcast" model has already led to increased sales for multiple enterprises and attracted four e-commerce companies and one MCN organization to establish operations in Wu'an [6]