（来源：邯郸日报） 该区聚力夯实全区"一品一播"团队的电商专业能力，积极引进外部成熟资源。目前该区先后组织开展了 多期专业培训，特邀河北省"感动省城"十大人物——石家庄灵寿县团泊口村支部书记、助农达人谷海涛 就"电商直播助力乡村振兴"主题，对相关部门、乡镇、街道主要负责人以及村、社区党支部书记和带货 达人进行专题培训。建立主播激励机制和成长支持体系，同时积极对接浙江、山东等地的成熟MCN机 构和带货达人开展专场带货。1月中旬以来通过与浙江爆款羽绒服厂家深度合作，由带货达人专场带 货，仅7天销售额就突破千万元。 邯山区"一品一播"坚持"买全国、卖全国"，在持续深挖本地产品的同时，积极对接头部品牌与高利润供 应链资源。不断完善"邯郸本地供应链+外部优质供应链"双库建设，建立"邯山优选"选品库。今年已成 功获得君乐宝乳业品牌直播授权，并计划筹备品牌专场直播。同时，该区积极引入高客单价产品，提 升"一品一播"直播货盘档次与吸引力。截至目前，该区已获得苹果品牌相关授权，达成了与浙江羽绒服 厂家共同打造冬季爆款产品的深度合作，"邯山优品"选品库已有鼎康粮油、邯雪食品、邯郸制药、金大 智能、君乐宝、小黄鸭童装、猴王茶叶等多 ...

本报讯（记者谢伟娜 通讯员张丹）日前，曲周县组织开展电商主播专题培训，全县各乡镇、企业的150 余名主播齐聚一堂，聆听石家庄资深电商专家带来的"重塑直播未来 赋能千万主播"主题授课，为曲周 童车童玩、禽蛋产品等特色好物"云端出圈"注入动能。 （来源：邯郸日报） 转自：邯郸日报 近年来，曲周县将"一品一播"作为推动县域经济高质量发展、激活乡村振兴的重要抓手，构建起"政府 引导+企业主体+院校支撑"的发展模式。目前该县已建成3000余平方米的综合直播基地，配套完善选品 中心、共享直播间、电商学院等设施，通过优化物流网络、开展常态化培训，形成"培训—孵化—扶 持"全链条培育体系。 "我们不仅要让主播'学得会'，更要让他们'用得好、长得快'。"曲周县"一品一播"工作专班办公室主任 李永朝表示，下一步将围绕童车童玩、禽蛋、特色农产品等主导产业定制专属课程，并依托"跨境+商 城+基地+村点"四位一体销售矩阵，为主播搭建实战舞台，推动更多本土主播从"新手"成长为"能手"。 作为曲周县"一品一播"人才培育工程的关键举措，培训紧扣县域电商高质量发展需求，课程设置兼顾理 论深度与实操实效。围绕企业定位、核心价值塑造、主播成长路径 ...

Core Insights - The live streaming event for fastener products in Yongnian District showcased the local leading enterprise, Hebei Tailian Fastener Group, promoting its products and sharing industry experiences, which highlighted the effectiveness of government platforms in supporting local businesses [1][2] - The innovative "industry promotion + government service" live streaming model created a cost-free, high-credibility platform for local fastener companies, allowing them to present their core products and brand stories while receiving tailored policy explanations from administrative departments [1][2] Summary by Sections - **Event Overview** - The live streaming attracted over a thousand viewers and received 12,000 likes, demonstrating its popularity and effectiveness in promoting local industry [1] - **Government Support** - The Yongnian District Administrative Approval Bureau developed a new model that integrates product promotion with government services, enhancing the visibility of the fastener industry and providing essential information on business operations [1][2] - **Benefits to Businesses** - The model allows companies to save on promotional costs while effectively communicating their brand stories, thus enhancing the regional industrial reputation [2] - Real-time answers to inquiries and simplified explanations of administrative processes help businesses navigate regulatory requirements more efficiently [2] - **Future Plans** - The Yongnian District Administrative Approval Bureau plans to deepen the integration of government services with the fastener industry, focusing on tailored policy explanations and continuous support for high-quality development [2]

Core Viewpoint - The article highlights the significant growth of e-commerce in Hebei province, projecting a retail sales total of 15,483.2 billion yuan by 2025, with a year-on-year growth rate of 5.6%, surpassing the national average by 1.9 percentage points, making it the second highest in the country [1] Group 1: E-commerce Growth and Impact - Hebei's online retail sales are expected to reach 5,100.6 billion yuan in 2025, reflecting a year-on-year increase of 8.9%, indicating a shift towards online consumer behavior [1] - The province's e-commerce initiatives are designed to connect production and consumption, creating a new economic artery that enhances value circulation [1] - The "One Product, One Broadcast" initiative in Handan has successfully converted live streaming traffic into sales, with total sales reaching 1.06 billion yuan by 2025 [2] Group 2: Policy and Infrastructure Development - The provincial government has implemented a three-year action plan to support county-level specialty industries through e-commerce, focusing on 107 provincial specialty industry clusters [1] - A series of actions, including "Thousand Enterprises, Ten Thousand Stores" and "Silk Road E-commerce," aim to enhance the integration of traditional businesses with online platforms, resulting in over 20,000 new online businesses in the province by 2025 [3] - The establishment of logistics centers and the improvement of logistics infrastructure are critical to supporting e-commerce growth, with a goal of achieving 85% coverage of rural express delivery points [4] Group 3: Logistics and Supply Chain Optimization - The development of a regional shared cloud warehouse system in Zhangjiakou aims to optimize logistics and reduce costs through centralized resource utilization [5] - The province's express delivery volume exceeded 10 billion packages last year, making it the fourth province in China to achieve this milestone, showcasing the effectiveness of logistics upgrades [6] - The establishment of a comprehensive logistics ecosystem, including product development, processing, and financial services, is underway in the Luanping E-commerce Logistics Shared Manufacturing Industrial Park [4]

■"银发经济"新浪潮：适老化设计如何催生"青春化"市场 银发经济，一头连着经济发展，一头牵系民生福祉。截至2024年底，全国60岁及以上老年人口达3.1亿人，预计到2035年，这一群体数量将超4亿 人，银发经济规模有望突破30万亿元。这个庞大群体催生的，远不止于传统的养老与照护需求，更是一个向往活力、快乐与自我实现的"青春 化"新市场。记者观察到，一场从"被动养老"到"主动享老"的消费变革，正从供给侧悄然发生。 在浙江义乌的电商平台上，一批专为老年人设计的益智玩具，正成为新的增长点。 ■"新国补"激发购车热 助力车市"开门红" 新年伊始，新一轮"国补"政策正式落地。今年，申领汽车报废更新补贴旧车的注册登记时间进一步放宽。汽车以旧换新补贴方式从定额补贴调整 为按照新车售价比例给予补贴，报废更新最高补2万元，置换更新最高补1.5万元。这意味着购买价值更高、技术更先进的节能环保新车的消费 者，能够获得相对更高额度的补贴支持。 在河北，今年保定市共有290余家汽车销售企业参与以旧换新活动，1至2月，保定市共安排补贴资金14652万元，确保政策真正惠民利企。 在河南省漯河市，当地组织55家知名汽车销售品牌联动推出"厂家 ...

■"银发经济"新浪潮：适老化设计如何催生"青春化"市场 银发经济，一头连着经济发展，一头牵系民生福祉。截至2024年底，全国60岁及以上老年人口达3.1亿人，预计到2035年，这一群体数量将 超4亿人，银发经济规模有望突破30万亿元。这个庞大群体催生的，远不止于传统的养老与照护需求，更是一个向往活力、快乐与自我实现的"青 春化"新市场。记者观察到，一场从"被动养老"到"主动享老"的消费变革，正从供给侧悄然发生。 在"中国木制玩具城"浙江云和，企业对"青春化"市场的理解十分深入。这里的木玩企业已研发200多款老年益智类产品。它们的功能不仅 是"锻炼"，更是为了创造社交场景和竞技乐趣。 在浙江义乌的电商平台上，一批专为老年人设计的益智玩具，正成为新的增长点。 《中国老龄产业发展报告》预测，从2020年到2050年，中国老年人口的消费潜力将从约4.3万亿元增加到约40.6万亿元。业内人士认为，在人 均预期寿命持续提升、人工智能驱动经济转型的今天，释放银发经济活力，正为经济高质量发展开辟新蓝海。 ■"新国补"激发购车热 助力车市"开门红" 新年伊始，新一轮"国补"政策正式落地。今年，申领汽车报废更新补贴旧车的注册登记 ...

作者：邹尚伯、王华美 近日，河北省邯郸市馆陶县前市庄西村党支部书记袁邯生的直播间里，金黄诱人的盐焗鸡刚上架，订单 就不断跳动，近四小时直播就能卖出近1000只鸡。据了解，馆陶县"一品一播"行动开展以来，创新推 出"田间直播"模式，将直播间直接搭建在种植基地。主播现场采摘、试吃，详细介绍种植过程与产品优 势，让消费者直观感受"看得见的新鲜"。为保障产品质量，该县构建"商务验厂+部门抽检+直播复核 +售后跟进"闭环机制，还建立专业化主播孵化体系，目前，累计培训4000余人次，培育带货主播511 人。 0:00 新华社音视频部制作 ...

Core Insights - The article highlights the innovative "One Product, One Broadcast" platform in Guantao County, which utilizes live streaming to enhance the sales of local agricultural products, addressing the challenges of production and marketing [1][2] Group 1: Live Streaming Initiative - Guantao County has introduced a "field live streaming" model to directly connect consumers with fresh agricultural products, allowing for real-time harvesting and showcasing of quality [1] - The platform has significantly improved sales, with the upgraded packaging of black wheat products leading to a threefold increase in sales and a 5% reduction in packaging damage for eggs [1][2] Group 2: Quality Assurance Mechanism - A closed-loop mechanism has been established to ensure product quality, including business inspections, departmental sampling, live streaming reviews, and dedicated after-sales support [2] - This approach aims to provide consumers with confidence in the quality and safety of the products they purchase [2] Group 3: Talent Development - Guantao County has developed a professional training system for live streamers, with over 4,020 training sessions conducted and 511 streamers cultivated by 2025 [2] - Standardized equipment and weekly account diagnostics are provided to support the growth of these streamers [2] Group 4: Sales Performance - By 2025, the "One Product, One Broadcast" initiative is projected to achieve sales of 64.87 million yuan, with several local products, including cherry tomatoes and sesame sauce eggs, becoming popular online [2]

Core Insights - The "One Product One Broadcast" initiative in Guantao County effectively addresses the issue of disconnection between agricultural production and sales, enabling local specialty products to reach a national market and improve rural employment and living conditions [1][2]. Group 1: Agricultural Products and Sales - The initiative has introduced a "field live broadcast" model, allowing local products like cherry tomatoes to be showcased directly from the farms, leading to a surge in orders and transforming previously unsold products into popular items [3][4]. - The sales of black wheat and late autumn yellow pears have seen explosive growth, with improved packaging for core products resulting in a threefold increase in sales for black wheat flakes and a 5% reduction in damage rates for eggs [3][4]. Group 2: Community Engagement and Employment - Local leaders, such as village party secretary Yuan Hansheng, have transitioned from traditional selling methods to live streaming, significantly increasing sales and creating job opportunities for villagers [4][5]. - The initiative has not only boosted individual incomes but also funded community improvements, such as road repairs, showcasing the broader impact of e-commerce on rural development [4]. Group 3: Product Promotion and Market Expansion - The platform has tailored promotional strategies for unique products like sesame sauce eggs, enhancing their market visibility through detailed presentations and live demonstrations [5][6]. - Traditional businesses have successfully shifted from reliance on offline sales to a national online market, revitalizing their operations and contributing to local economic growth [5][6].

Core Insights - The article highlights the success of Jizhou County in leveraging local resources and digital platforms to promote its agricultural products through the "One Product, One Broadcast" initiative, which has significantly boosted local businesses and contributed to rural revitalization [1][2] Group 1: Local Business Transformation - Jizhou County has focused on cultivating local e-commerce entities to help small businesses transform their unique agricultural products into popular online goods [2] - Lingge Food Co., established in 2018, has benefited from this initiative, transitioning from reliance on offline sales to online live streaming, overcoming initial challenges [2] - The company has set up three professional live streaming rooms and employs six hosts, resulting in a stable streaming matrix and a significant increase in daily sales from a few hundred to over a thousand orders [2] Group 2: Economic Impact - The annual sales of Lingge Food Co. have surpassed 7 million yuan, with 90% of orders coming from online channels, creating over 100 new jobs in the process [2] - The initiative has enabled local products, such as potato chips, to reach a national market, demonstrating the potential of small-scale products to achieve significant market presence [2]