Core Viewpoint - The establishment of the Fujian E-commerce Agricultural Assistance Alliance and the launch of the "Farming Products of Fujian: Waiting for You in My Hometown" live streaming event aim to enhance the sales of local agricultural products through digital platforms, promoting rural revitalization and economic growth in Fujian province [1][4][10]. Group 1: E-commerce and Agricultural Development - The Fujian E-commerce Agricultural Assistance Alliance was officially established on August 13, 2023, to integrate resources from various sectors including education, media, and finance, facilitating the entire agricultural product sales chain from source to consumer [10]. - The live streaming initiative has successfully conducted 15 events over two years, engaging over a hundred influencers and generating significant sales, contributing to the exploration of new pathways for digital rural development [8][10]. - In 2024, the online sales of agricultural products in Fujian are projected to exceed 64 billion yuan, marking a 16% year-on-year increase, positioning the province among the top in the nation [8][10]. Group 2: Digital Rural Revitalization - Fujian province is set to become the first national digital rural pilot area, a collaboration between the Central Cyberspace Administration and the Ministry of Agriculture and Rural Affairs, providing new opportunities for rural revitalization [4][10]. - The alliance aims to create a more efficient online communication matrix, enhancing the integration of digital technology into all aspects of agricultural production, processing, distribution, and sales [10][11]. - The initiative emphasizes the importance of content quality and ecological environment, aiming to foster a vibrant network environment that supports rural industry revitalization [11][12]. Group 3: Local Agricultural Products - Key local agricultural products include the "Tongxin White Lotus" with an annual production of 4,500 tons, "Zherong Prince Ginseng" with over 6,000 tons, and "Duwai Pomelo" with an annual output of 56,000 tons, all of which are vital to local economies and farmers' income [4][10]. - The initiative highlights the rich agricultural heritage and quality assurance of these products, which have been cultivated by generations of local farmers [4][12].

Core Insights - The article highlights the unexpected popularity of a university student's post about a village-level service platform, which showcases the digital transformation in rural areas and the emotional connection of young people to their hometowns [1] Group 1: The Power of Nostalgia - The article emphasizes the importance of "nostalgia" in building a digital connection to hometowns, as many young people who have moved to cities still feel a strong attachment to their roots and wish to contribute to their hometowns [2] - Digital platforms like the village service platform provide a convenient way for these individuals to stay informed about their hometown's developments and engage with local issues [2] Group 2: The Importance of Authenticity - The article stresses that digital platforms must be rooted in local realities and serve the community to gain trust and recognition from users [3] - It points out that some digital initiatives have failed due to superficial implementation, leading to platforms that lack meaningful content and engagement [3] - The success of the village service platform is attributed to its authentic content and the active participation of villagers, which resonates with younger audiences [3] Group 3: The Role of Youth - The article asserts that young people are becoming increasingly vital in rural development, acting as administrators and operators of digital platforms [4] - They are key drivers in various sectors such as e-commerce, digital governance, and cultural innovation, facilitating a deeper understanding of rural dynamics [4] - The article concludes that the synergy between online platforms and offline community governance is essential for the success of digital rural initiatives, highlighting the need for effective local organization and service [4]

Group 1 - Digital rural construction is a strategic direction for rural revitalization, emphasizing the importance of digitalization, networking, and intelligence in various industries including manufacturing, services, and agriculture [1][4] - In 2023, local areas are accelerating the construction of digital rural initiatives to enhance agricultural efficiency, invigorate rural areas, and increase farmers' income [1][4] Group 2 - In the first half of the year, China's above-scale light industry added value grew by 7.0% year-on-year, with revenue exceeding 11 trillion yuan [2][8] - The light industry has continued its recovery trend since the fourth quarter of the previous year, indicating stable production and positive growth [8]

数字乡村是乡村振兴的战略方向。今年以来，各地加快数字乡村建设，着力推动农业增效益、农村增活 力、农民增收入。一部手机，管理成百上千亩农田；一场农家直播，村里的农产品远销各地；数据进 村，很多事不出村就能办。数字技术正影响和改变着中国农村的生产生活方式。今年上半年，我国农产 品电商交易额增长17.2%，增长的背后依托的是全国30多万个村级寄递物流综合服务站，数字乡村建设 让农村电商产业链蓬勃兴起。（央视新闻） ...

来源：瞭望 作者：张斌 ◇用数字激活乡土，用实干握紧机遇，用生态滋养未来……在秦岭群峰深处的小城佛坪，这里的每片绿 叶、每尾游鱼都在诉说"人不负青山，青山定不负人"的生动故事 ◇当干部的脚步贴着土地行走，当小县城的智慧对接大市场的场景，那些看似微小的坚持，终将长成漫 山遍野的希望 地处秦岭深处的陕西省佛坪县常因"袖珍"引发关注：全县仅3.5万人，县城跑着9辆出租车，一条主街道 逛一圈仅需1个多小时，甚至曾有"要不要被合并"的网络讨论。 仔细打量就会发现，这个森林覆盖率超90%的秦岭小城还有"另一面"：不少互联网企业扎堆在这里安家 落户；高铁站旁的小山村常常涌入四五千人，小轿车顺着村道从里排到外；知名药企点名采购这里的中 药材，蜂蜜等土特产借助网络销量持续走高…… 蹲点采访的数天里，记者愈发深刻感受到，佛坪的发展历程是一个关于"价值重估"的故事——在中央网 信办的帮扶下，在基层干部的实干中，在百姓的勤劳里，佛坪把曾经的"偏远"变成"特色"，把"生态优 势"转化成"发展胜势"，最终证明：县域经济的竞争力，不在于人口多少、规模大小，而在于能否找到 自身的独特价值，并将这种价值转化为可持续的发展动能。 今年上半年，佛 ...

Core Viewpoint - The training program for digital new farmers in Guangdong aims to redefine the value of rural areas by equipping farmers with digital skills, enabling them to effectively market their products and enhance agricultural economics [1][2][9]. Group 1: Training Program Overview - The training program covered 21 cities and aimed to cultivate digital skills among rural residents, emphasizing the importance of visibility for good products rather than just the products themselves [1][5]. - The program targeted various groups, including village leaders, returning youth, and emerging influencers, focusing on practical skills such as mobile photography and live streaming [5][9]. - Feedback from participants indicated that the training was effective and practical, with many expressing that they learned valuable skills that could be immediately applied [5][6]. Group 2: Impact on Rural Economy - The integration of digital skills into rural economies is transforming traditional agricultural practices, with examples of increased sales through online platforms, such as a 20% increase in sales for Xu Wen pineapples [2][5]. - The training has led to the establishment of efficient supply chains, connecting producers directly with consumers, thus enhancing market reach and sales potential [5][10]. - Digital tools are being recognized as fundamental production factors, akin to seeds and fertilizers, reshaping the operational logic of rural economies [2][10]. Group 3: Future Prospects and Community Engagement - The program aims to create a network of digital new farmers who can support each other and drive local economic growth, moving beyond the concept of individual influencers to a more collective approach [9][12]. - Participants are encouraged to become active storytellers of their rural experiences, shifting the narrative from urban-centric views to a more authentic rural perspective [6][10]. - The initiative is part of a broader strategy to integrate digital skills into the rural workforce, with ongoing support from government and market forces to ensure sustainability and growth [9][12].

Core Viewpoint - The continuous improvement of farmers' digital skills is essential for the comprehensive revitalization of rural areas, supported by the recent guidelines from the Central Cyberspace Affairs Commission and other departments, which emphasize the need for digital inclusive services in rural education and talent cultivation [1][2]. Group 1: Agricultural Production - The application of technologies such as IoT and big data in agricultural production and circulation is driving the development of smart and precise agriculture, significantly enhancing production efficiency [1]. - Digital skills are enabling farmers to access broader markets, overcoming traditional sales channel limitations through e-commerce and live streaming, allowing them to sell products directly to national and global markets [1]. Group 2: Rural Industry Development - The enhancement of farmers' digital skills is facilitating the integration of rural industries, with digital technology fostering new business models such as rural tourism and agricultural product processing [2]. - Local governments are leveraging the internet to promote rural tourism resources and develop unique agricultural brands, attracting more visitors and consumers, thus invigorating rural economies [2]. Group 3: Public Services and Governance - Improved digital literacy among farmers allows for easier participation in rural affairs and access to quality public services, making governance and public service delivery more efficient and transparent [2]. - An increasing number of farmers are utilizing digital tools to obtain policy information and engage in village decision-making processes [2]. Group 4: Challenges and Support - There are challenges in enhancing digital skills, including the need for better digital training platforms and a shortage of professional digital talent [2]. - Emphasis is placed on strengthening support for professional teams and experts in villages, encouraging digital talent to serve rural areas, and enhancing training for various e-commerce professionals [2].

Core Viewpoint - Guangdong Unicom is actively participating in rural revitalization efforts, showcasing its commitment through various initiatives aimed at improving infrastructure, governance, economic development, and public welfare in rural areas [1][9]. Infrastructure Development - Guangdong Unicom has invested over 120 million yuan in digital infrastructure in Xingning, building more than 1,300 4G/5G base stations to ensure continuous coverage and promote high-speed internet access in rural areas [2]. - The company has addressed communication network coverage issues in mountainous regions, enabling villagers to access online services and reducing the digital divide [2]. Governance Innovation - The "Digital Yonghe" platform, developed by Guangdong Unicom, has transformed local governance by integrating various data resources for better management and emergency response, achieving over 1,000 risk event warnings [3]. - Yonghe Town has been recognized as a model for comprehensive grid management, with the platform enhancing the efficiency of local governance [3]. Economic Revitalization - Guangdong Unicom has implemented a series of industrial support initiatives, including investments in green energy projects and the establishment of local factories, significantly increasing village collective income from 3,000 yuan to over 230,000 yuan annually [4]. - The company has facilitated the return of local entrepreneurs and attracted new businesses, creating over 110 jobs in Yonghe Town [4]. Income Generation Exploration - The introduction of a rural communication cooperative model has strengthened village collectives' financial capabilities, generating over 15 million yuan in revenue across more than 1,730 administrative villages [5][6]. Public Welfare Improvement - Guangdong Unicom has invested in various public welfare projects, including water supply, solar lighting, road construction, and educational resources, significantly enhancing the quality of life for residents in Yonghe Town [7]. - The company has also focused on healthcare and education, providing modern medical equipment and upgrading teaching facilities in local schools [7]. Commitment to Rural Revitalization - Over the past three years, Guangdong Unicom has deployed 73 aid workers and invested over 16 million yuan in support of rural revitalization, achieving significant results in various sectors [8]. - The company has received multiple awards for its contributions to rural development, reflecting its commitment to the "Hundred Million Project" and ongoing efforts to enhance regional coordination and rural revitalization [9].

Core Viewpoint - The article emphasizes the importance of digital rural construction as a strategic direction for rural revitalization and a key component of building a digital China, highlighting the role of private enterprises in driving this transformation [1]. Company Overview - Beijing Changtianyou Technology Co., Ltd. positions itself as a "digital infrastructure builder" for rural revitalization, aiming to address issues of resource misallocation and information isolation between urban and rural areas [1][3]. - The company has developed a unique competitive advantage by reducing the cost of real scene modeling by 70% through self-developed VR imaging technology and holds 19 patents and software copyrights [3][4]. Business Model and Innovations - Changtianyou has created a "data anti-monopoly" framework, ensuring that the platform provides tools without owning merchants' core data, thus safeguarding data sovereignty [3][4]. - The company collaborates with major entities like People's Daily, Agricultural Bank of China, and China Unicom to form a closed-loop ecosystem of "resources-finance-communication," which alleviates the initial investment pressure on merchants through a profit-sharing model [3][4]. Market Impact - The integration of VR digital exhibition halls with blockchain for rights confirmation has successfully transformed intangible cultural heritage skills into manageable digital assets, significantly increasing engagement from younger demographics [4]. - The company has reported a monthly service average exceeding 6,000 users and ticket sales surpassing 200,000 yuan, demonstrating its impact on local tourism and cultural heritage [4]. Future Plans - Changtianyou aims to cover 100 counties and 1,000 towns within three years, focusing on developing AI digital tour guide systems and building trustworthy data chains using blockchain technology [5]. - The company plans to extend its service scenarios from agriculture and cultural tourism to encompass all areas of rural governance, indicating a comprehensive approach to rural digitalization [5].

Group 1: Urban Innovation and AI Integration - Qiantang New District is embracing artificial intelligence to build an innovative city, showcasing various technological applications such as drone deliveries and autonomous buses [1][2] - The district has launched two autonomous bus routes that allow residents to experience AI-driven transportation, enhancing the daily commute [2] - A drone delivery service has been established, significantly reducing delivery times for food orders, demonstrating the efficiency of the integrated service stations [3] Group 2: Low-altitude Economy and Agricultural Innovation - Qiantang New District is forming a low-altitude economy ecosystem with over 60 related enterprises, focusing on applications like agricultural drone services and emergency medical deliveries [4] - Agricultural drones developed in the district are increasing efficiency in farming practices, allowing for precise pesticide application [3] Group 3: Digital Transformation in Rural Governance - The district is implementing a digital transformation in rural governance, utilizing smart systems for waste management that enhance efficiency and reduce labor costs [5] - A digital service center, referred to as the "digital living room," is facilitating easier access to public services for residents, streamlining processes and improving convenience [6] - The integration of AI technology in rural areas is enhancing governance effectiveness and providing tangible benefits to residents, contributing to rural revitalization [6]