大唐不夜城沉浸式旅游体验
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沉浸式旅游成为亮丽名片(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-08 22:11
Core Insights - The article highlights the immersive experience offered by the 大唐不夜城 (Datang Ever Bright City) in Xi'an, which combines traditional Tang culture with modern digital technology to attract tourists during the National Day and Mid-Autumn Festival holidays [1][2] Group 1: Immersive Experience - The Datang Ever Bright City has transformed its space into an immersive experience, allowing visitors to engage with the environment rather than just observe it [2] - Digital technologies, such as AI, enhance the visitor experience by providing features like ancient-style photo filters and themed templates for photography [1][2] - The venue features street performances and themed dining areas that recreate the atmosphere of the Tang dynasty, offering a unique cultural experience [2] Group 2: Visitor Engagement - During the National Day and Mid-Autumn Festival, the average daily visitor count exceeded 300,000, indicating strong interest and engagement from tourists [2] - The venue has introduced various themed activities and offerings, such as the "不夜城·国庆唐潮榜" (Datang Ever Bright City National Day Tang Tide List), which includes local delicacies and cultural experiences [1] - The integration of cultural elements with modern entertainment aims to create a vibrant and engaging environment for visitors [2]
西安大唐不夜城让唐风古韵可感可触—— 沉浸式旅游成为亮丽名片(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-08 21:53
Core Insights - The article highlights the immersive experience offered by the 大唐不夜城 (Datang Ever Bright City) in Xi'an, which combines traditional Tang culture with modern digital technology to attract tourists during the National Day and Mid-Autumn Festival holidays [2][3] Group 1: Immersive Experience - The Datang Ever Bright City has created a unique festive atmosphere around the theme of "Poetic Tang Festival," enhancing the experience through architectural decorations, lighting, music, and staff costumes [2] - Digital technology is utilized to provide an immersive experience, transforming streets into performance stages where visitors can interact with characters from the Tang dynasty [3] - The venue features a variety of themed experiences, including a "Magic Mirror" photo booth that uses AI technology to create ancient-style images without the need for costume changes [2][3] Group 2: Visitor Engagement - During the holidays, the Datang Ever Bright City launched the "Night City National Day Tang Tide List," which includes local delicacies, drinks, and cultural experiences, showcasing a blend of traditional and modern offerings [2] - The average daily visitor count exceeded 300,000 during the National Day and Mid-Autumn Festival holidays, indicating strong tourist interest and engagement [3] - The transformation of static historical spaces into vibrant, interactive experiences allows visitors to become participants and even creators, enhancing emotional resonance and sensory engagement [3]