Core Viewpoint - The upcoming National Day and Mid-Autumn Festival are expected to trigger a surge in home appliance consumption, prompting Suning to launch a "Super Supplement" plan to preemptively meet consumer demand ahead of the Double Eleven shopping festival [1] Group 1: Company Initiatives - Suning is initiating a "Super Supplement" plan with 930 home appliance discount days to cater to consumer expectations [1] - Major brands like Haier, Midea, Hisense, Bosch, Panasonic, TCL, and others are collaborating with Suning to launch new products and exclusive deals during this event [1][3] - Midea plans to offer a comprehensive range of smart living solutions through Suning, emphasizing a one-stop shopping experience [3] - Haier is providing discounts of up to 20% on flagship product lines during the event [3] - Hisense is focusing on core life scenarios with subsidies of up to 20% and additional purchase discounts [3] - Panasonic is highlighting its high-end product launches and offering 20% subsidies on selected items [3] - Boss Electric is committing resources to support product availability and promotional activities for key appliances [4] - Bosch is emphasizing technological innovation and substantial discounts in collaboration with Suning [4] - TCL is offering significant subsidies and promotional gifts for its new products during the event [4] Group 2: Pricing and Promotions - Suning is redefining low-price benchmarks with significant discounts on various appliances, such as a 1.5 HP inverter air conditioner priced at 1399 yuan and an 85-inch quantum dot TV at 3999 yuan [7] - The promotional activities are set to start on September 30, aiming to create a shopping atmosphere akin to Double Eleven [7] - The event is designed to provide consumers with exceptional value, making high-quality appliances accessible at competitive prices [7]

Group 1 - The core idea of the collaboration between Suning.com and Panasonic is to launch the "Smart Life Renewal Plan" to enhance holiday quality consumption through technology and innovative products [1] - The partnership aims to provide a one-stop solution for consumers, integrating technology into daily life with a focus on new product launches, experiential scenarios, and diverse services [1] Group 2 - Suning.com and Panasonic have introduced several high-end technology products, including the ALPHA G5 washing and drying machine, which features a "four-in-one" design, and the Big Seal Pro refrigerator, which offers a 515L capacity with advanced preservation technology [3] - The new products embody the design philosophy of "invisible technology, visible experience," enhancing the quality of holiday life for consumers [3] Group 3 - Suning.com stores will be transformed into experiential laboratories for technology products and holiday living, featuring a "one-click renewal" experience area for laundry needs and a "holiday banquet living room" showcasing food preservation and quick ice-making solutions [5] - These setups allow consumers to directly experience the functional characteristics of the products and appreciate how technology enhances their quality of life [5] Group 4 - During the holiday period, Suning.com and Panasonic will host various interactive and experiential activities in stores, including free garment care services and tasting events for fresh seafood and produce [7] - The collaboration aims to shift consumer focus from "functional consumption" to "conceptual consumption," emphasizing the transition from merely owning products to enjoying a quality lifestyle [7]

Core Viewpoint - Suning.com and Panasonic have launched the "Smart Life Renewal Plan" to enhance holiday quality consumption through technology and experiential upgrades [1] Group 1: Product Launches - Suning.com and Panasonic have introduced several high-end technology products, including the ALPHA G5 all-in-one washing and drying machine, the Big Seal Pro refrigerator, and the new Yishi series washing and drying set, all designed to improve daily life quality [3][6] - The ALPHA G5 features a "four-in-one" design that condenses the functionality of a 5㎡ laundry room into a standard washing and drying set size, allowing for simultaneous washing and drying of various clothing types [3] - The Big Seal Pro refrigerator has a slim 60cm body with a 515L capacity, utilizing -3℃ micro-freezing technology and a Nano-Ion™ antibacterial system for cell-level food preservation [3] Group 2: Experiential Marketing - Suning.com stores will be transformed into experiential laboratories showcasing new technology products and holiday living solutions, including a "one-click renewal" experience area for laundry needs during the holiday season [6] - The experiential areas will demonstrate how the ALPHA G5 can handle different types of clothing simultaneously and showcase the Big Seal Pro refrigerator's food preservation capabilities [6] - Interactive activities will be held in stores during the holiday period, allowing consumers to experience advanced fabric care services and taste fresh seafood and produce [8] Group 3: Consumer Engagement Strategy - The collaboration aims to shift consumer focus from "functional consumption" to "conceptual consumption," emphasizing the transition from merely owning products to enjoying a quality lifestyle [8] - Suning.com and Panasonic will continue to integrate smart home appliances with experiential services to enhance consumer perceptions of technology's impact on life quality [8]