Core Viewpoint - The State Administration for Market Regulation has launched a campaign against false advertising in health products, particularly targeting misleading claims made to elderly consumers [1][2][3] Group 1: Regulatory Actions - The campaign has revealed six typical cases of false advertising in health products, emphasizing the need for consumer awareness regarding the distinction between health foods and medicines [1] - In Nanjing, a food business was found promoting ordinary food products as having medicinal benefits, which were unsubstantiated [1] - A supermarket in Zhangjiagang was penalized for advertising a health product as a treatment for various diseases, despite it being a regular health food [1] Group 2: Marketing Tactics - A food store in Shanghai used free vegetable giveaways to attract elderly customers, subsequently promoting health products with false disease treatment claims [2] - A health management company in Ningbo employed gift giveaways to lure elderly individuals into marketing events, where exaggerated product claims were made [2] - A company in Beijing was found to be using live streaming to promote a regular food item as a weight loss solution, with no scientific backing for such claims [2][3] Group 3: Misleading Claims - A technology company in Beijing falsely claimed that its products could treat various health conditions, using unverified extreme terms to enhance product appeal [3] - The marketing practices across these cases highlight a systemic issue of misleading health claims in the industry, particularly targeting vulnerable populations like the elderly [1][2][3]

Core Viewpoint - The State Administration for Market Regulation is launching a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, aiming to maintain fair competition and protect consumer rights [1] Group 1: Regulatory Actions - Jiangsu Province's Nanjing City Market Supervision Bureau penalized Li Huifang Food Business for false advertising, imposing a fine of 100,000 yuan for promoting ordinary food products as having therapeutic effects [2] - Zhangjiagang City Market Supervision Bureau fined Deji De Youdis Supermarket 200,000 yuan for misleading claims about health products, emphasizing the importance of public supervision in addressing market irregularities [3] - Shanghai's Jing'an District Market Supervision Bureau fined Lunlun Food Store 200,000 yuan for using deceptive marketing tactics to promote ordinary food as having disease treatment capabilities [4] - Ningbo's Ninghai County Market Supervision Bureau fined Ningbo Xingkang Health Management Co. 200,000 yuan for exaggerating the health benefits of their products during marketing events [6] - Beijing's Market Supervision Bureau fined Beijing Xuanyantang Biotechnology Co. 100,000 yuan for false user reviews during live streaming, highlighting the need for truthful commercial promotion [7][8] - Beijing Shijingshan District Market Supervision Bureau fined Beijing Wutongzhijia Technology Co. 200,000 yuan for making unsubstantiated health claims about their products, showcasing the issue of pseudoscientific marketing [9] Group 2: Impact on Elderly Consumers - The crackdown on false advertising is crucial for protecting the rights of elderly consumers who are often targeted by misleading marketing practices [2][3][4] - The regulatory actions serve as a deterrent against businesses that exploit the health concerns of older adults, promoting a healthier and more trustworthy market environment [5][6][9]