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麦当劳中国第十一届大薯日链博会首发 庆祝其土豆本土种植40周年
Xin Hua Cai Jing· 2025-07-18 13:52
Core Viewpoint - McDonald's China celebrates the 40th anniversary of local potato cultivation and launches the 11th "Big Fry Day" event, emphasizing the importance of local sourcing and quality in its supply chain [1][3] Group 1: Company Initiatives - McDonald's China collaborates with suppliers and local farmers to promote the "from farm to table" concept, highlighting the quality and stories behind its fries [1][3] - The company aims to enhance agricultural sustainability while improving both the quality and yield of potatoes through long-term partnerships with suppliers and farmers [3] Group 2: Supply Chain Development - The "Chinese McChain" initiative focuses on optimizing the supply chain, linking local production with global standards [4] - Since 1992, suppliers like Simplot have established processing facilities in China, with recent investments exceeding $450 million for new factories in 2023 [4] - Innovations in product development, such as crispy fries designed for delivery, ensure that quality is maintained even under external conditions [4]