Group 1 - The core point of the article is that Damai has officially announced Zhao Jinmai as its spokesperson, marking a significant step in its brand renewal strategy [1] - This announcement follows the launch of the new mascot "Damai Maibao" and the upgraded Damai VIP service on September 8 [1] - Zhao Jinmai will serve as an entertainment recommendation officer, promoting a wide range of real-life entertainment consumption content to users [1] Group 2 - Damai VIP has introduced two customized membership fast-pass cards featuring the spokesperson, with the black diamond membership card priced at 388 yuan and the standard membership card priced at 88 yuan [1]

Group 1 - The core point of the article is that Damai has officially announced Zhao Jinmai as its spokesperson, marking a significant step in its brand renewal strategy [1] - Damai will leverage Zhao Jinmai as an entertainment ambassador to recommend a wide range of real-life entertainment consumption content, including movies, performances, sports events, exhibitions, and attractions [1] - On the same day, Damai VIP launched a customized membership fast-pass card featuring Zhao Jinmai, which includes multiple "super value and surprise" gifts such as various category coupons and a spokesperson card to enhance member benefits [1]

Core Insights - The current trend in entertainment consumption emphasizes emotional value, social attributes, and self-expression, with younger generations favoring live experiences over digital entertainment [1][16][18] - Major entertainment companies are shifting strategies to develop more IP derivatives beyond traditional film business, as seen with the transformation of Alibaba Pictures into Damai Entertainment [3][20] - The live performance market, particularly concerts, is experiencing significant growth, with ticket sales and attendance numbers reaching new heights [6][11][12] Group 1: Industry Trends - The summer concert season has seen a remarkable turnout, with ticket sales for live performances reaching 10.556 billion, of which concerts accounted for 86.4% [6][11] - The rise of "real-life experiences" in entertainment is driven by a desire for emotional connection and immediate gratification, as consumers seek to escape the uncertainties of digital life [2][20][24] - The success of large-scale events, such as concerts and music festivals, indicates that the offline entertainment market has not yet reached its limit [6][8][12] Group 2: Company Developments - Damai Entertainment, previously Alibaba Pictures, has rebranded and expanded its offerings to include a comprehensive range of entertainment services, resulting in a 140% increase in stock price over six months [3][22] - The introduction of new membership systems and mascots, like "Mai Bao," reflects the company's commitment to enhancing brand consistency and customer engagement [3][20] - The company's revenue from its Damai division reached 2.057 billion, showcasing strong growth and profitability in the entertainment sector [22] Group 3: Consumer Behavior - A significant portion of consumers are willing to pay for emotional resonance, with nearly 40% valuing shared experiences and over a third using consumption to alleviate negative emotions [16][18] - The trend of "returning to reality" highlights the importance of in-person social interactions, with live events providing a unique sense of community and emotional fulfillment [18][24] - The demand for immersive experiences is driving the growth of various entertainment forms, including concerts, theater, and interactive events, which cater to the emotional needs of consumers [11][16][24]