Group 1 - The "Shoulu Exciting Life Festival" is taking place from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring a variety of activities including market exhibitions, immersive experiences, intangible cultural heritage displays, cultural performances, and online live broadcasts [1] - The festival showcases 67 brands from 51 enterprises under the Shoulu Group, with many star-rated hotels presenting their signature dishes, creating a culinary feast for attendees [4] - The event includes themed promotions and interactive activities at various brand stores in Beijing and key areas, leveraging new media platforms like Douyin for comprehensive live streaming and deep integration of online and offline experiences [8] Group 2 - The festival aims to enhance the consumer atmosphere by allowing citizens and tourists to experience the excitement of the festival anytime and anywhere, with 10,000 NFC-enabled stickers placed in physical stores for easy participation in the online festival [8] - Shoulu Group emphasizes its commitment to leveraging its strengths to contribute to the prosperity and development of Beijing's consumer market through this event [8]