Group 1 - The "Shoulu Exciting Life Festival" is taking place from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring a variety of activities including market exhibitions, immersive experiences, intangible cultural heritage displays, cultural performances, and online live broadcasts [1] - The festival showcases 67 brands from 51 enterprises under the Shoulu Group, with many star-rated hotels presenting their signature dishes, creating a culinary feast for attendees [4] - The event includes themed promotions and interactive activities at various brand stores in Beijing and key areas, leveraging new media platforms like Douyin for comprehensive live streaming and deep integration of online and offline experiences [8] Group 2 - The festival aims to enhance the consumer atmosphere by allowing citizens and tourists to experience the excitement of the festival anytime and anywhere, with 10,000 NFC-enabled stickers placed in physical stores for easy participation in the online festival [8] - Shoulu Group emphasizes its commitment to leveraging its strengths to contribute to the prosperity and development of Beijing's consumer market through this event [8]

Core Points - The "Fourth Season of Shoulv Wonderful Life Festival" opened on October 1, showcasing 67 brands from 51 companies under Shoulv Group, providing immersive cultural and tourism consumption experiences [1][3] - The festival features a comprehensive quality consumption experience, including food, accommodation, travel, shopping, and entertainment, allowing visitors to enjoy a relaxed holiday atmosphere [3][5] - Various well-known brands and star-rated hotels presented their signature products, attracting significant attention from attendees [3][5] Group 1 - The festival attracted a lively crowd, with visitors enjoying performances, including a Russian singer and a Dunhuang-themed dance, enhancing the cultural experience [1] - Popular food items included beef cheese burgers and flame-grilled steaks from Beijing International Hotel, as well as lamb skewers and grilled squid from Donglaishun, with creative products available at discounted prices [3][5] - The event also featured interactive activities, such as a live demonstration of the Peking duck preparation process, appealing to families [5] Group 2 - Shoulv Group's various brands set up sub-venues in Beijing and key areas, conducting themed promotions and interactive activities to complement the main venue [8] - The festival incorporated technology with 10,000 NFC-enabled stickers, allowing consumers to participate in an "online life festival" by simply tapping their phones [8]