房地产行业正在经历巨变。2024年以来，房企业绩普遍承压，龙头房企也免不了受到市场的冲击。龙头 房企审时度势，开始突围。 "一哥"保利发展，就为行业树立了榜样。保利发展凭借前瞻的战略布局、高效的执行能力以及对产品品 质的执着追求，在逆势中仍然取得了可圈可点的成绩，持续彰显其行业龙头的风范。 根据中指研究院发布的2024年中国房地产销售业绩排行榜显示，2024年，保利发展销售额继续稳居行业 第一；财务指标保持稳健，债务结构持续优化。销售额带来稳定现金流，加之出色的财务管理能力，保 利发展持续焕发新生的活力，同时为打造"好房子"、构筑美好生活奠定基础。 2025年全国两会首次将"建设安全、舒适、绿色、智慧的'好房子'"写入《政府工作报告》,标志着中国住 房发展迈入新阶段。作为央企的保利发展，对"好房子"的布局和理解也优于同行。 保利发展是首个提出"品质时代"的房企，也是最先落实产品制胜理念的公司。目前已形成"天悦人和"三 大产品系十二大子品牌，持续打造好产品+好服务。2024年推出人文服务理念后，其产品力大幅跃升至 行业第二。 坐稳头把交椅，发展韧性凸显 2024年，在行业销售额承压的背景下，保利发展仍然站稳"3 ...

Core Viewpoint - In 2024, China's real estate industry continues to stabilize amid policy support and market differentiation, with Poly Developments demonstrating resilience and growth despite industry challenges [1] Financial Performance - Poly Developments achieved a contract signing amount of 323 billion yuan, maintaining the industry's leading position, with operating cash flow positive for seven consecutive years [1][2] - The company reduced interest-bearing liabilities by 5.4 billion yuan, with the comprehensive cost of existing interest-bearing liabilities decreasing to 2.92%, down 22 basis points from the previous year [2] - The company’s cash flow management resulted in a net operating cash flow of 6.3 billion yuan, with year-end cash reserves of 134.2 billion yuan, significantly exceeding industry averages [2][4] Strategic Initiatives - Poly Developments actively utilized policy tools such as "operating property loans" and "real estate financing coordination mechanisms," securing 13 billion yuan in new operating loans [3] - The company plans to issue a targeted convertible bond with a financing scale of 8.5 billion yuan, further broadening its financing channels [3] Product Development and Market Position - The company transitioned from a "product developer" to a "city operation service provider," focusing on quality competition and technological innovation, resulting in a rise in product strength ranking from ninth to second in the industry [3][4] - Poly Developments completed the delivery of 165,000 residential units, with 22 projects recognized as exemplary construction sites, enhancing market confidence [4] Operational Efficiency - The company implemented a "fast construction system" in Hainan, achieving project completion within 14 months and reducing construction time by over 30% [5] - The rental housing brand "He Yu" expanded rapidly, with over 45,000 units in operation, and the third-party management area increased to 5.256 million square meters [5] Market Outlook - Poly Developments' strategic focus on core cities and optimized land reserve structure positions it well for future growth, with a market share of 7.1% in 38 core cities, reflecting a 0.3 percentage point increase from 2023 [6] - The company is expected to benefit from increased policy support in 2025, reinforcing its competitive edge in the evolving real estate landscape [6]

在深度调整的行业浪潮中，中国房地产市场正经历前所未有的结构性变革。消费者从盲目追涨转向理性 置业，产品创新也从单一规模导向转向精细化人居需求适配。这场变革既是挑战，更是行业洗牌的关键 节点——唯有提前洞察趋势、主动拥抱转型的房企，方能在市场震荡中走出独立行情。 作为长期主义的践行者，2024年保利发展紧紧围绕"稳经营、调结构、化风险、促发展"中心任务，提前 预判、快速应变、精准施策，在逆势中奋勇前行，成为行业内为数不多仍保持盈利的企业之一。 财报显示，2024年保利发展实现营业收入3116.7亿元；实现净利润97.4亿元；归母净利润50亿元。此 外，公司销售业绩连续两年位居行业第一、经营性现金流连续7年为正。一系列亮眼业绩的背后，是保 利发展敏锐捕捉市场趋势、精准调整经营策略的成果。 业内人士指出，在行业整体利润空间遭到挤压的背景下，保利发展展现出强大的韧性。这不仅体现了保 利发展在市场逆境中的卓越经营能力，更为行业提供了宝贵的借鉴样本：即使在艰难市场环境下，企业 仍可通过积极策略调整实现稳健发展。 产品破局立新章 规模市占双优领跑 业绩是反映企业发展状况和经营成果的一个关键性指标。保利发展盈利指标的达成离不 ...