Core Viewpoint - The Tianjin government emphasizes the importance of the sports industry as a key driver for domestic demand and high-quality economic development, with significant growth in sports consumption since 2021 [3]. Group 1: Sports Consumption Growth - The per capita sports consumption in Tianjin is projected to exceed 3000 yuan in 2024, accounting for 5.73% of disposable income and 8.57% of total consumption expenditure [3]. - The total scale of sports consumption in Tianjin reached 41.859 billion yuan, indicating a notable contribution to the economy [3]. Group 2: Policy Initiatives - The Tianjin Sports Bureau has developed the "Action Plan for Cultivating New Sports Consumption Scenarios," focusing on activating six new consumption scenarios: events, venues, nature, industry integration, digital, and trendy play [3]. - The government has allocated special funds for sports industry development, supporting projects like competitions and venue construction, which has stimulated social investment of 4.207 billion yuan [3]. - The optimized sports benefit card policy has led to a cumulative consumption increase of 235 million yuan [3]. Group 3: Event-Driven Consumption - The Tianjin Marathon in 2025 will enhance the "one ticket connects multiple scenarios" service model, promoting the "race promotes tourism, race drives consumption" strategy, resulting in a consumption increase of 205 million yuan from out-of-town participants [4]. - The initiative to integrate events into scenic areas and commercial districts aims to boost foot traffic and sales, creating a "sports+" model that encourages extended stays and family tourism [4]. Group 4: Market Vitality and Enterprise Growth - The introduction of leading enterprises and key projects, such as the Zhong'an Sports Town and the 2 billion yuan Zhanjue City project, aims to create a comprehensive sports industry park [5]. - The total number of sports enterprises in Tianjin has reached 11,896, with 2,093 new registrations in the past year, marking a historical high [5].

天津市体育局副局长李珊说，天津将全面提升赛事品质与服务水平，力争将"天马"打造成一场兼具 专业品质、文化底蕴与创新活力的赛事盛宴。 另外，系列文体旅商融合项目也将登场，包括"天马灯光秀""天马博览会""桥边音乐汇""优惠游天 津"等。（完） "天马"坚持"以跑者为中心"的理念，力争为跑者提供全面、细致、温馨的服务保障。有5900名志愿 者参与服务、赛道沿途将设置10个补给站，每300米配置医护人员、总厕位数量为1312个。 本届"天马"将赛事规模扩大为33000人，比去年多3000人，其中马拉松项目18000人，半程马拉松项 目10000人，健康跑项目5000人。统计显示，本届"天马"报名总人数创历史新高，达到158026人，较上 届增长30.28%。跑者来自39个国家和地区。 新华社天津10月16日电（记者张泽伟）距离天津马拉松开跑还有10天，赛事组委会在16日的新闻发 布会上透露，本次赛事报名总人数创历史新高，达到158026人。 ...