证券研究报告 | 北交所定期报告 | | --- | hyzqdatemark 2025 年 06 月 16 日 证券分析师 赵昊 SAC：S1350524110004 zhaohao@huayuanstock.com 万枭 SAC：S1350524100001 wanxiao@huayuanstock.com AI 技术在智能家居产业加速渗透，北交所产业链标的再梳理 ——北交所科技成长产业跟踪第三十期（20250615） 投资要点： 风险提示：宏观经济环境变动风险、市场竞争风险、资料统计误差风险。 请务必仔细阅读正文之后的评级说明和重要声明 联系人 天猫精灵全屋智能新品发布会在杭州阿里巴巴西溪园区召开。2025 年 5 月 29 日，天猫精灵全屋智能新 品发布会暨 FY26 生态合作伙伴大会在杭州阿里巴巴西溪园区召开。活动现场，天猫精灵全屋智能以"智 启新生态，共创 AI 家"为主题，重磅发布天猫精灵全屋智能 2.0、空间智能 Agent 在内的多项产品和技 术创新成果。历经单品智能、互联互通的阶段后，我国智能家居 3.0 阶段已基本实现设备间的联通与场景 自动化，未来的演进方向将聚焦于系统智能化水平的整体 ...

Core Insights - Tmall Genie has launched multiple products and technological innovations, including the Whole House Smart 2.0 and Space Intelligent Agent, while announcing the latest progress of its "Hundred Cities Lighthouse Plan" [1] - The brand has established offline experience stores in over 30 cities across China, with plans to complete the layout in over 100 core cities by the end of the year [1] - Tmall Genie has achieved significant upgrades in interaction, connectivity, and entertainment content through its self-developed Genie OS+ system [1][2] Product and Technology Developments - Tmall Genie has introduced three new 2.0 hardware products based on its Whole House Smart 1.0, including the "Illusion Series Smart Panel" with AI emotion algorithms, the "W.O. Series Smart Panel" for precise light control, and the "Chasing Light Smart Knob" that serves dual functions [1] - The Space Intelligent Agent leverages user preferences, home structure, and device status to provide natural AI scene services, enhancing the efficiency of smart home installations [1] Market Position and Ecosystem - Tmall Genie has served over 40 million households in China, with monthly user wake-up counts exceeding 11 billion [2] - The brand has established connections with over 1,800 brands and more than 530 million devices, indicating a strong ecosystem [2] - The integration of IoT, large models, and multimodal interaction technologies aims to create a smarter and more emotionally responsive whole-house smart experience [2]