Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]