本报讯（记者 孙杰）夜幕降临，国家体育场"鸟巢"里演唱会激情开唱；场馆外，集消费、文化、体育 于一体的美味嘉年华也在上演。昨晚，由亚奥商圈新消费创新联盟和北辰集团主办的"2025玩酷亚奥国 际嗨啤节"在奥林匹克公园开幕，邀游客、市民共赴美味之约。 亚奥商圈内曾举办过一届亚运会、两届奥运会。双奥场馆、会展、商业、旅游、文化馆群、体育赛事、 演唱会等多种消费场景融合。此次活动旨在响应北京市奥运城市体育文化节号召，邀请市民感受双奥遗 产独特魅力的同时，打卡区域内"会、展、文、商、体、旅"融合新体验，助力消费活力提升。 活动将持续至8月31日。期间，游客、市民穿梭于亚奥商圈内场馆群时，可在指定点位打卡获得积分， 积攒积分后兑换啤酒节体验券，并到附近打酒点兑换啤酒，让啤酒的醇厚与美食的鲜香在舌尖碰撞，体 验畅饮休闲的乐趣。 8月的亚奥商圈，从精彩赛事到潮流演出、各类会展，百余场活动精彩不间断。此次活动将串联奥园 CITY街南侧、双奥美食街、优品奥韵、国家会议中心一期东门、北辰荟等亚奥商圈近20个特色区域， 打造覆盖多业态、多时段的城市级消费嘉年华。 ...

Core Viewpoint - The integration of consumption scenes is essential for enhancing consumer experience and driving economic growth, as it combines various sectors like shopping, entertainment, and culture to create immersive experiences [1][2][3][4] Group 1: Integration of Consumption Scenes - The concept of "fusion" in consumption is highlighted as a key strategy for expanding domestic demand and promoting consumption, moving from isolated activities to collaborative efforts [1][2] - Various locations in Beijing and Shanghai are hosting events like concerts and sports competitions within shopping malls, enhancing foot traffic and consumer engagement [2][3] - The integration of diverse consumption scenes allows consumers to enjoy multiple experiences in one visit, thereby unlocking greater consumption potential [3] Group 2: Consumer Experience Enhancement - The modern consumer increasingly values personalized, intelligent, and multi-layered experiences, necessitating a shift from simple product offerings to integrated service experiences [1][3] - Innovative physical spaces, such as the "This Has Mountain" mall in Changchun, exemplify how traditional retail can adapt to attract consumers by offering diverse activities and environments [3] - Current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4]

Core Viewpoint - The integration of consumption scenarios is not merely a simple addition of functions, resources, and categories, but rather a transformative approach that enhances consumer experiences through immersive formats and multi-business integration, ultimately leading to an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is shifting towards a dual focus on goods and services, with consumers increasingly valuing personalized, intelligent, and multi-layered experiences [2][3] - The integration of consumption scenarios involves creating diverse experiences that combine shopping, dining, and entertainment, as seen in shopping malls that now host sports events and training camps, enhancing foot traffic and consumer engagement [2][3] - The concept of "fusion" emphasizes finding synergies between different sectors to create greater overall value, such as offering combined tickets for events and attractions that enhance the consumer's experience in a city [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces is crucial for the integration of consumption scenarios, with innovative designs that incorporate various elements to create engaging environments for consumers [3][4] - Examples like the "This Has Mountains" mall in Changchun illustrate how reimagining traditional retail spaces can attract consumers by offering a unique blend of experiences, from tea houses to theaters [3] - Effective investment and strategic planning are necessary to upgrade traditional areas like shopping districts and parks, facilitating the integration of diverse consumption scenarios [3][4] Group 3: Future Directions - Many current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4] - Companies must focus on resource integration, business model innovation, product upgrades, and brand development to achieve a win-win situation for both consumers and businesses [4]

Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]