消费场景融合

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开学季购童书文教品 京东保赠少儿百万医疗
Zhong Jin Zai Xian· 2025-09-02 06:40
Group 1 - The core idea of the news is that JD.com is launching a promotional campaign that combines the purchase of children's books and educational supplies with a free 30-day children's medical insurance, aimed at reducing decision-making pressure for parents while ensuring children's health [1][7] - The campaign runs from August 30 to September 25, allowing consumers to search for specific keywords on the JD app to participate and receive the insurance, which includes a medical coverage limit of 6 million yuan and various health services [1][4] - This initiative marks the expansion of JD's "product + insurance" model into the education sector, following its previous application in the maternal and infant category, and is expected to benefit millions of children [7] Group 2 - The JD Children's Medical Insurance features a zero deductible and covers treatment costs for 35 infectious diseases, pneumonia, and various other health issues, along with specialized health services tailored for children [4] - The campaign reflects JD's commitment to children's health and aims to promote the concept of "knowledge and health accompanying each other" during the back-to-school season [7] - JD plans to continue offering comprehensive insurance products, including children's insurance, auto insurance, health insurance, and travel insurance, to provide families with extensive protection [7]
鸟巢外,一起来“嗨啤”
Bei Jing Ri Bao Ke Hu Duan· 2025-08-08 22:48
Group 1 - The event "2025 Cool Asia-Olympic International Beer Festival" was launched at the National Stadium, integrating consumption, culture, and sports [1] - The initiative aims to enhance consumer vitality by inviting citizens to experience the unique charm of the dual Olympic heritage and the new experiences of "conference, exhibition, culture, commerce, sports, and tourism" [1] - The festival will run until August 31, featuring over a hundred activities in the Asia-Olympic business district, connecting nearly 20 distinctive areas [1] Group 2 - Participants can earn points by checking in at designated locations within the Asia-Olympic business district, which can be exchanged for beer festival experience vouchers [1] - The event is part of a broader effort to promote the integration of various consumption scenarios, including sports events and concerts, in the Asia-Olympic business district [1] - The festival is expected to enhance the overall consumer experience by combining the enjoyment of beer with local culinary offerings [1]
以场景相融促消费扩容(评论员观察)——从新消费把脉经济活力与动能③
Ren Min Ri Bao· 2025-07-30 11:39
消费场景融合,不是功能、资源、门类的简单叠加,而是通过多业态集成推动商品和服务焕新,以 沉浸式体验等形式重塑消费方式,进而实现消费提质升级 创新谋划、科学布局、有效投资,推动传统的街区、景区、商场、园区等物理空间迭代升级,方能 为消费场景融合、业态聚能按下加速键 如何邂逅一场音乐会?可能就在购物途中、游览之余。 在北京北投购物公园蜗牛广场,当夕阳余晖慢慢散去,一场"落日音乐会"拉开帷幕。前来购物的消 费者,与慕名打卡的歌迷,相邻而坐共同品味音乐之美。 在北京,国家植物园科普馆前广场、海淀公园畅春剧场等地点,音乐会都会不定期举行。人间烟火 与艺术气息彼此增色,为火热的夏日消费增添了惊喜。 不久前,商务部启动2025年"服务消费季"活动,着力推动商旅文体健融合发展,培育"旅游+""美食 +"等融合消费场景。从单打独斗到协同作战,从区隔分明到资源共享,从各行其是到功能整合,"融 合"无疑是扩内需、促消费的一个关键词。 当前,我国消费结构转向商品消费与服务消费并驾齐驱的阶段,消费者越来越注重个性化、智能 化、多层次的消费体验。消费场景融合,不是功能、资源、门类的简单叠加,而是通过多业态集成推动 商品和服务焕新,以沉浸 ...
以场景相融促消费扩容
Ren Min Ri Bao· 2025-07-30 10:06
以商场这类综合体为例,传统印象里,商场的功能就是购物和餐饮;而如今,不仅品牌车企占据商 场一楼黄金位置,各类青少年训练营、健身俱乐部都把店开了进来,连体育比赛都可以直接搬进来。前 段时间,上海启动体育消费节,把篮球、拳击、飞镖等赛事开在商圈里,既让体育爱好者有了更丰富的 活动体验,也为商场带来了客流量。 消费场景融合,不是功能、资源、门类的简单叠加,而是通过多业态集成推动商品和服务焕新,以 沉浸式体验等形式重塑消费方式,进而实现消费提质升级 创新谋划、科学布局、有效投资,推动传统的街区、景区、商场、园区等物理空间迭代升级,方能 为消费场景融合、业态聚能按下加速键 如何邂逅一场音乐会?可能就在购物途中、游览之余。 在北京北投购物公园蜗牛广场,当夕阳余晖慢慢散去,一场"落日音乐会"拉开帷幕。前来购物的消 费者,与慕名打卡的歌迷,相邻而坐共同品味音乐之美。 在北京,国家植物园科普馆前广场、海淀公园畅春剧场等地点,音乐会都会不定期举行。人间烟火 与艺术气息彼此增色,为火热的夏日消费增添了惊喜。 不久前,商务部启动2025年"服务消费季"活动,着力推动商旅文体健融合发展,培育"旅游+""美食 +"等融合消费场景。从单打 ...
以场景相融促消费扩容——从新消费把脉经济活力与动能③
Ren Min Ri Bao· 2025-07-30 03:20
Core Viewpoint - The integration of consumption scenes is essential for enhancing consumer experience and driving economic growth, as it combines various sectors like shopping, entertainment, and culture to create immersive experiences [1][2][3][4] Group 1: Integration of Consumption Scenes - The concept of "fusion" in consumption is highlighted as a key strategy for expanding domestic demand and promoting consumption, moving from isolated activities to collaborative efforts [1][2] - Various locations in Beijing and Shanghai are hosting events like concerts and sports competitions within shopping malls, enhancing foot traffic and consumer engagement [2][3] - The integration of diverse consumption scenes allows consumers to enjoy multiple experiences in one visit, thereby unlocking greater consumption potential [3] Group 2: Consumer Experience Enhancement - The modern consumer increasingly values personalized, intelligent, and multi-layered experiences, necessitating a shift from simple product offerings to integrated service experiences [1][3] - Innovative physical spaces, such as the "This Has Mountain" mall in Changchun, exemplify how traditional retail can adapt to attract consumers by offering diverse activities and environments [3] - Current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4]
以场景相融促消费扩容(评论员观察)
Ren Min Ri Bao· 2025-07-29 22:42
消费场景融合,不是功能、资源、门类的简单叠加,而是通过多业态集成推动商品和服务焕新,以沉浸 式体验等形式重塑消费方式,进而实现消费提质升级 创新谋划、科学布局、有效投资,推动传统的街区、景区、商场、园区等物理空间迭代升级,方能为消 费场景融合、业态聚能按下加速键 如何邂逅一场音乐会?可能就在购物途中、游览之余。 在北京北投购物公园蜗牛广场,当夕阳余晖慢慢散去,一场"落日音乐会"拉开帷幕。前来购物的消费 者,与慕名打卡的歌迷,相邻而坐共同品味音乐之美。 在北京,国家植物园科普馆前广场、海淀公园畅春剧场等地点,音乐会都会不定期举行。人间烟火与艺 术气息彼此增色,为火热的夏日消费增添了惊喜。 "融合"的另一面是找到结合点,把能"破圈"的领域搭配在一起,才能发挥出1+1>2的综合效益。比如, 对消费者而言,一次展览、一场演唱会、一个景点,都能成为奔赴一座城市的理由。许多地方把比赛门 票、演出门票升级为"城市通行证",消费者凭票可免费游景点、坐公交,购物和餐饮也能享受折扣。可 见,找准穿针引线的"引子"、巧设相辅相成的"搭子",老场景也可以在新业态下迎来新流量。 消费场景不只是商品交易、服务开展的场所和载体,更是消费者 ...
以场景相融促消费扩容(评论员观察) ——从新消费把脉经济活力与动能③
Ren Min Ri Bao· 2025-07-29 21:55
Core Viewpoint - The integration of consumption scenarios is not merely a simple addition of functions, resources, and categories, but rather a transformative approach that enhances consumer experiences through immersive formats and multi-business integration, ultimately leading to an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is shifting towards a dual focus on goods and services, with consumers increasingly valuing personalized, intelligent, and multi-layered experiences [2][3] - The integration of consumption scenarios involves creating diverse experiences that combine shopping, dining, and entertainment, as seen in shopping malls that now host sports events and training camps, enhancing foot traffic and consumer engagement [2][3] - The concept of "fusion" emphasizes finding synergies between different sectors to create greater overall value, such as offering combined tickets for events and attractions that enhance the consumer's experience in a city [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces is crucial for the integration of consumption scenarios, with innovative designs that incorporate various elements to create engaging environments for consumers [3][4] - Examples like the "This Has Mountains" mall in Changchun illustrate how reimagining traditional retail spaces can attract consumers by offering a unique blend of experiences, from tea houses to theaters [3] - Effective investment and strategic planning are necessary to upgrade traditional areas like shopping districts and parks, facilitating the integration of diverse consumption scenarios [3][4] Group 3: Future Directions - Many current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4] - Companies must focus on resource integration, business model innovation, product upgrades, and brand development to achieve a win-win situation for both consumers and businesses [4]
“苏超联赛+苏新消费”联动IP激发新活力
Jiang Nan Shi Bao· 2025-06-18 03:41
Core Viewpoint - The "Soochow Super League + Su New Consumption" initiative is driving a surge in consumer activity in Jiangsu, leveraging the excitement of the sports event to stimulate shopping and dining experiences across the province [1][2][3][4] Group 1: Economic Impact - Sales in monitored commercial complexes and hospitality sectors during the fourth round of the "Soochow Super League" saw a 48% increase week-on-week, with foot traffic rising by 43% [1] - The "Soochow Super League" events have led to a 25% increase in retail and dining consumption around the Huai'an area, with a 10% year-on-year growth in foot traffic [3] - The 彭城广场商圈 achieved nearly 70 billion yuan in revenue from January to May, marking an 8.5% increase, with foot traffic exceeding 35 million, up 9.9% [4] Group 2: Consumer Engagement Activities - Various cities are organizing events such as "Follow the Soo Super League to Shop" and "Follow the Soo Super League to Taste Food," creating a one-stop experience for consumers [1][2] - Suzhou is distributing diverse consumer vouchers, including discounts and rebates, to stimulate shopping in key commercial areas [2] - Nighttime consumption zones have been established, allowing consumers to enjoy both the matches and local shopping experiences, creating a closed-loop consumption model [3][4] Group 3: Local Product Promotion - Cities are enhancing the visibility and competitiveness of local products through exhibitions and sales platforms, focusing on local specialties and cultural goods [1][2] - Jiangsu's local delicacies, such as the 天目湖 fish head and 常州 radish dry fried rice, are being showcased in various culinary events to attract consumers [3] - The initiative is fostering a "pet customer" model, with discounts on accommodations, dining, and free access to tourist attractions, promoting a lifestyle centered around the "Soo Super League" [4]