在客厅卧室、在办公场所、在商店楼宇……小小绿植汇聚成一抹抹鲜亮的风景。发财树、天竺葵、 节节高等网红植株养眼又好打理，越来越多消费者将花卉绿植视为不可或缺的空间美学元素。从传统的 观赏性向多功能转变，反映出花卉绿植消费的情绪价值属性日益受到消费者青睐。 花卉绿植的消费场景正从节庆礼仪转向日常的悦己型消费。数据显示，36岁至45岁的消费者占比超 过三分之一，芍药、冬青、水仙等热门品类的销量增长超10倍。此外，好养活的巴西木、有助眠安神功 能的小盆栽、可以驱虫的绿植也受到市场追捧。花卉绿植消费的旺季相较过去明显延长，这表明消费者 的需求更加常态化。 不仅是消费者偏好在变，花卉绿植行业近年来也呈现出不少积极信号。中国花卉协会发布的《2025 全国花卉产销形势分析报告》显示，2024年，我国花卉零售消费市场总规模近2200亿元，其中花卉电商 消费约1200亿元，占比54.5%，电商已连续3年成为零售增长主引擎。电商平台不仅拓宽了销售渠道， 降低了销售成本，还通过大数据分析等手段，帮助商家更好地了解消费者需求，从而实现需求精准对 接。消费者看直播买花卉、看视频选绿植带来消费新体验。同时，一批懂技术、懂市场、懂互联网 的 ...

中秋国庆"双节"来临，亲朋聚会增多，大闸蟹在电商平台热销。9月29日，北京商报记者从多家电商平台获悉，临近节假日，加之阳澄湖等重点产区大闸蟹 陆续上市，部分平台大闸蟹"双节"期间销量将较节前增长4—5倍，蟹卡GMV同比增长超三成。部分专业人士认为，9月消费市场呈现出强烈的节点属性。投 入全自动小件分拣、承包养殖基地、拓展原产地采购……一只大闸蟹从蟹塘到门店直到餐桌，背后也是一场供应链韧性的比拼。 作为聚会宴席上的"重头戏"，大闸蟹一直是电商平台紧抓的流量品类。多个电商平台已推出大闸蟹消费专区来吸引用户购买，促销蟹卡、大闸蟹礼盒。以叮 咚买菜为例，消费者购买两只鲜活黄河口盐田大闸蟹（母蟹）可享优惠，阳澄湖大闸蟹蟹卡则降价11—111元不等。 什么值得买电商运营中心负责人张宇昂认为，9月消费市场的独特之处在于其强烈的节点属性，消费者一方面在为即将到来的中秋国庆佳节做准备，礼赠消 费和换季消费分别对应了团圆和出游需求；另一方面家装消费则踩准"金九银十"的传统旺季，为秋冬家居生活提前布局。 除了大闸蟹，围绕出游场景的相关品类也在电商平台热销。叮咚买菜预计，休闲零食、卤味熟食等预计将在假期的前两天及后半段迎来销售高峰， ...

Group 1 - The Spoga+Gafa 2025, the world's largest outdoor and gardening products exhibition, took place in Cologne, Germany, from June 24-26, where the JINHAN FAIR team conducted market research and buyer invitations [1] - The theme of this year's exhibition was "Design Gardens," focusing on garden layout and product design, reflecting the growing demand for outdoor gardening products in Europe [5][8] - The expansion of the Garden Center procurement range includes not only traditional floral and plant products but also home decor, fragrances, and gifts, indicating a shift in market demand [5] Group 2 - The e-commerce customer base is continuously expanding, with many e-commerce buyers attending the exhibition, highlighting the importance of marketing awareness and product development for factories [5] - Exhibitors are adopting strategies to stabilize their businesses amid market uncertainties, such as solidifying quality customer relationships and focusing on advantageous product lines [5] - Popular trends in gardening decorations include vibrant colors like pink, orange, and green, as well as products made from natural materials [8] Group 3 - Outdoor furniture designs are characterized by smooth, flowing shapes, with modular tables and chairs that can be adjusted to meet various needs and occasions [13] - A variety of flower pot products attracted buyers, with larger-sized products being particularly popular among attendees [17] - New buyers such as EuroEuipo, Faura, and IPAE-PROGARGEN expressed interest in the JINHAN FAIR and plan to visit the upcoming October exhibition [20] Group 4 - The 52nd Guangzhou (Jinhan) Home Products and Gifts Exhibition is scheduled for October 21-27, 2025, at the Poly World Trade Center in Guangzhou, with booth reservations currently underway [42]

Group 1 - The "6·18" shopping festival has started early, prompting consumers to plan their shopping lists and set budget limits to avoid pitfalls [1] - Consumers are advised to use price comparison tools and check the price trends of products over the past six months before making purchases [1] - Caution is advised when engaging in live-stream shopping, as consumers should verify the credibility of the host and the quality of the products being sold [1] Group 2 - "E-commerce exclusive" products may have quality differences, and consumers should prefer official channels for purchases to avoid potential issues [2] - It is recommended to compare product models and specifications between online and offline versions to ensure quality and value [2] - During the "6·18" period, many platforms offer price protection services, and consumers should carefully read the rules and keep evidence of price changes [2] Group 3 - The "trade-in for new" program involves five steps, starting with checking eligible products and subsidy amounts through specific apps [3] - Consumers should clarify the process of returning old products and receiving new ones when placing orders [4] - It is important to choose official recycling partners and keep records of communications during the trade-in process [5] - Privacy protection is crucial when handling electronic devices, and consumers should ensure data is wiped before recycling [6] - Verification of received products, including checking production dates and warranty information, is essential for ensuring satisfaction [6]

Core Insights - The report highlights that the 618 shopping festival on Kuaishou is a significant consumption peak in the first half of the year, with a 15.9% year-on-year increase in the number of consumers during the 2024 event [1] - Key metrics during the 2024 618 period include a 11.9% increase in order volume, a 3.6% rise in active users, and an 8.8% growth in search users, indicating enhanced user engagement [1][12] - The report identifies diverse user demographics, with a notable increase in spending among women and younger (18-23) and older (50+) age groups, particularly in lower-tier cities [1][27] User Engagement and Consumption Trends - The 618 period saw a peak in consumer activity on June 18, with a notable pre-peak in user engagement leading up to the event [10][13] - Video content consumption surged, particularly in categories like short dramas, fitness, and educational content, reflecting a strong correlation between content engagement and consumer spending [15][19] - The report indicates that the overall user structure is diverse, with varied preferences across different product categories, showcasing a rich demand landscape [2] Product Categories and Spending Patterns - Top spending categories during the 2024 618 event included women's clothing, beauty and skincare, and mobile/digital products, with significant growth in health and nutrition products [23][24] - The report notes that household items, women's clothing, and personal care products had the highest consumer numbers, with some categories like baby toys and alcoholic beverages seeing over threefold increases in consumer numbers year-on-year [1][26] - Specific product categories such as smart devices and beauty products showed high growth rates in spending, indicating shifting consumer preferences [23][24] Regional and Demographic Insights - The report emphasizes that female users are the primary consumers during the 618 event, with a TGI (Target Group Index) of 111.9, and highlights the strong purchasing intent among older and new-line city users [27] - Key provinces contributing to consumer numbers include Hebei and Shandong, with distinct consumption preferences noted in Inner Mongolia and Northeast China [27][29] - The fastest-growing consumer segments are the 18-23 age group and the 50+ demographic, with significant growth potential observed in southern and central regions [29]

Group 1: Core Insights - The report analyzes the e-commerce consumption market for 2024, highlighting diverse changes in platform sales data, growth in consumption categories, trends in key consumer goods, and the AI integration in digital appliances [1][30] - Taobao and Douyin platforms show differing sales performances, with Taobao seeing growth in categories like home appliances and smartphones, while Douyin shows significant growth in jade and gold jewelry [1][10] Group 2: Key Consumer Categories Trends - The TWS earphone market is highly competitive, with an increase in low-priced products, while OWS earphones on Taobao experience rapid growth with a price polarization [2] - In the digital appliance sector, AI penetration varies, with significant growth in smartphones and educational devices, while traditional home appliances show lower integration rates [2] Group 3: Sales Data and Growth Categories - In the audio-visual entertainment scene, OWS earphones lead with a 164% year-on-year growth, while TWS earphones and wireless headsets also show positive growth [12][15] - The sports and health personal care category sees strong sales, particularly in massage equipment and swimming products, with badminton equipment showing over 50% growth [17][23]