Core Insights - The Tianma Microelectronics Global Innovation Conference (TIC 2025) showcased the "Tianxuan" series, emphasizing a comprehensive innovation in the automotive display sector, signaling a shift in the visual experience of next-generation smart vehicles [1][3][20] Group 1: Product Innovations - The "Tianxuan" series includes advanced products like the 49.6-inch ultra-wide curved screen and the 14.5mm ultra-thin high-brightness HUD, highlighting Tianma's technological depth in automotive displays [1][5] - The "Panoramic Immersive Tianxuan Screen" integrates multiple display functions and features advanced ACRUS pixel-level dimming technology, achieving a contrast ratio of 100,000:1 and a reflection rate below 0.55% [5][11] - The "IRIS HUD" addresses the industry's brightness-power-consumption challenge, achieving 12,000 nits brightness while reducing power consumption by 40% [5][7] Group 2: System-Level Solutions - Tianma's approach to automotive displays transcends mere hardware, positioning screens as the "visual hub" of smart cockpits, integrating reliability, safety, and system integration [7][11] - The company emphasizes a "screen-system-scene" full-stack display solution, moving from simple information presentation to intelligent scene interaction [11][12] Group 3: Technological Advancements - Tianma has made significant strides in various display technologies, including OLED, Mini-LED, and Micro-LED, with breakthroughs in manufacturing and quality control [22] - The company has established industry standards for automotive display modules, reinforcing its role as a leader in the automotive display sector [22] Group 4: Market Position and Strategy - Tianma has maintained a leading market share in global automotive displays since 2020, with a 95% coverage rate across automotive brands [27] - The company is leveraging China's position as the largest market for new energy vehicles to drive innovation and respond to local customization needs [22][27] Group 5: Sustainability Initiatives - Tianma is committed to carbon neutrality and has outlined a comprehensive plan focusing on green energy, resource recycling, and low-carbon products [17][19] - The company has initiated a "Green Ecosystem Initiative" in collaboration with industry partners to promote sustainable development in the display industry [19]

Core Insights - AI technology is profoundly reshaping the display industry landscape, with companies like Tianma Microelectronics adopting an "Display + AI" innovation path to drive upgrades across the entire value chain [1][2] Group 1: Innovation Strategy - Tianma Microelectronics emphasizes innovation as its core gene, integrating AI deeply into its product and display technology layout [1] - The company aims to transition display technology from "hardware precision" to "scene intelligence," redefining the existence and functional boundaries of displays across various sectors including smartphones, smart cockpits, IT displays, health, smart homes, and smart medical applications [1] Group 2: Technical Advancements - Tianma has established four display technology platforms (SFT, SFO, SFM, SFX) based on five innovation pillars: green, healthy, portable, beautiful, and intelligent, covering all scene needs from home to office and transportation [2] - The company has achieved significant breakthroughs in sensor technology, integrating fingerprint recognition, environmental light sensing, and lifespan monitoring into a single screen, enhancing user experience and reliability [3] Group 3: Product Launches - The "Tianxuan" series screens feature a 49.6-inch panoramic immersive display with a 1.25-meter ultra-wide curve, integrating multiple functionalities for a futuristic smart cockpit experience [3] - In the IT display sector, Tianma has made industry breakthroughs in adaptive refresh rate technology and introduced a 108-inch 4K giant screen with peak brightness of 1500 nits and a contrast ratio of 1,000,000:1, marking a new era for home theaters and commercial displays [4]