Core Viewpoint - The company, formerly known as Zhongxu Future, has rebranded itself as "Game Lovin" and reported a successful turnaround with significant revenue and profit growth in the first half of the year [1]. Financial Performance - The company achieved a revenue of RMB 2.005 billion and a net profit of RMB 650 million, marking a successful return to profitability [1]. - The overseas gaming business revenue grew by 9.2% year-on-year to RMB 314 million, accounting for 15.6% of total revenue [1]. Market Expansion - The company has successfully launched and operated over 30 multilingual products in various markets, including Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, America, and the Middle East by mid-2025 [1]. Product Development - The company announced the operation and release of a new mobile game titled "New Moon Continent," based on the classic game IP "Miracle MU" [1]. - The "Miracle MU" IP has been diversified into various formats, including PC games, web games, and mobile games, showcasing the company's commitment to high-quality game distribution and global IP strategy [1].

Core Viewpoint - The company, formerly known as Zhongxu Future, has rebranded itself as "Game Lovin" and reported a successful turnaround with significant revenue and profit growth in the first half of the year [1] Financial Performance - The company achieved a revenue of RMB 2.005 billion and a net profit of RMB 650 million, marking a successful return to profitability [1] - The overseas gaming business revenue increased by 9.2% year-on-year to RMB 314 million, accounting for 15.6% of total revenue [1] Market Expansion - The company has successfully launched and operated over 30 multilingual products in various markets including Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, America, and the Middle East by mid-2025 [1] Product Development - The company announced the operation and release of a new mobile game titled "New Moon Continent" based on the classic game IP "Miracle MU" [1] - The "Miracle MU" IP has been diversified into various formats including PC games, web games, and mobile games, showcasing the company's commitment to high-quality game distribution [1]

Core Viewpoint - The company achieved a significant turnaround in its financial performance in the first half of 2025, reporting a net profit of RMB 650 million, compared to a net loss of RMB 385 million in the same period last year, indicating a robust improvement in its business fundamentals and strategic positioning [1][2][3]. Group 1: AI+Game Strategy - The company has fully implemented its "AI+Game" strategy, integrating AI technology throughout the game distribution and operation processes, leading to enhanced marketing efficiency and cost reduction [1][2]. - The self-developed intelligent advertising system "Luoshu" and analysis system "Hetu" have significantly improved advertising precision and resource utilization, while AIGC technology has streamlined content production, reducing labor and time costs [1][2]. Group 2: Overseas Market Expansion - The overseas market has emerged as a high-profit growth engine for the company, with successful game launches in various international markets, contributing to overall revenue and profit growth [3][4]. - The company has successfully launched over 30 multilingual products in regions such as Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, Europe, and the Middle East, establishing a strong market presence [3]. Group 3: Core Product Maturity - The company has developed a portfolio of mature game products that provide stable revenue and user bases, significantly lowering customer acquisition costs and enhancing profit margins [4][5]. - The rapid growth of mini-program games has opened new growth avenues, with the company leveraging social platforms for low-cost user engagement and expanding its product matrix [5]. Group 4: Strategic Investments and Collaborations - The company has enhanced its ecosystem through strategic investments and collaborations, focusing on deep cooperation within the gaming industry, IP development, and AI technology [6]. - The company has accumulated a substantial IP reserve, ensuring the ability to launch new titles in the coming years and maintain brand relevance [6]. Group 5: Overall Performance and Future Outlook - The significant turnaround in the company's performance can be attributed to four key pillars: AI-driven cost efficiency, growth in high-margin overseas business, stable contributions from mature products, and the recovery of financial asset values [6][7]. - The company has rebranded itself from "Zhongxu Future" to "Tanwan," aiming to enhance brand value and market influence, which is expected to strengthen its competitive position in both domestic and international markets [6][7].

Core Viewpoint - The company Zhongxu Future (09890) announced the operation and release of a new mobile game titled "New Moon Continent," based on the classic game IP "Miracle MU" [1] Group 1: Game Development and Strategy - "New Moon Continent" is a new mobile game developed from the classic IP "Miracle MU," which was launched in 2002 by the South Korean company Webzen and has gained global popularity [1] - The "Miracle MU" IP has evolved beyond a single game, becoming a super IP that carries deep emotional connections for players and holds significant commercial potential [1] - The new game design does not merely replicate traditional gameplay but retains classic elements of the "Miracle MU" IP while introducing a unique "box-opening" gameplay mechanic as a core driving element [1] Group 2: Market Positioning and Future Outlook - The launch of "New Moon Continent" highlights the company's strategic commitment to high-quality game publishing and its proactive approach to globalizing its IP products [1] - The "Miracle MU" IP is a crucial part of the company's classic IP product strategy, indicating a focus on expanding its portfolio and enhancing its market presence [1]

Core Viewpoint - Zhongxu Future (09890) announced the operation and release of a new mobile game "New Moon Continent" based on the classic game IP "Miracle MU" [1] Group 1: Game Development and Strategy - "New Moon Continent" is a new mobile game developed from the classic IP "Miracle MU," which was launched in 2002 by Korean company Webzen and has gained global popularity [1] - The "Miracle MU" IP has evolved beyond a single game, becoming a super IP with deep emotional connections among players and significant commercial potential [1] - The new game features a unique "open-box-like" gameplay mechanic, retaining classic Western fantasy elements of "Miracle MU" while offering a fresh gaming experience [1] Group 2: Market Positioning and Future Outlook - The launch of "New Moon Continent" highlights the company's commitment to high-quality game publishing and its strategic focus on the global distribution and operation of IP products [1] - The continuous innovation of the "Miracle MU" IP, extending from PC games to web games and mobile games, has resulted in multiple successful derivative products in the market [1]