Market Overview - The market is experiencing volatility, with many investors selling U.S. Treasury bonds, leading to a 30-year Treasury yield of 5.089%, the highest level since October 2023, and a 10-year yield of 4.595%, the highest since February 2023 [1] - The Hang Seng Index closed down 1.19% amid these developments [1] Geopolitical Events - A shooting incident involving Israeli embassy staff in Washington has heightened concerns among the Jewish community, potentially leading to increased investment in safe-haven assets like Bitcoin and gold [2] - Domestic gold jewelry prices have surged, with prices for gold jewelry from Chow Tai Fook and Lao Miao rising to 1008 CNY and 1004 CNY per gram, respectively, reflecting a significant increase due to international gold price movements [2] ASEAN and Logistics Sector - The ASEAN concept is gaining traction, with Chinese Premier Li Qiang set to visit Indonesia and attend the ASEAN-China-GCC summit, highlighting Indonesia's market potential [3] - J&T Express has captured a 30% market share in Indonesia, with plans for network expansion, indicating a competitive edge in logistics due to lower cost structures compared to self-operated logistics by e-commerce platforms [3] Retail Sector Dynamics - U.S. high tariff policies are creating challenges for retailers like Sam's Club, which has seen a 40% increase in domestic beef procurement to mitigate tariff impacts, yet still faces significant cost pressures due to over 35% of imported goods [4] - Local retailers like Hema are positioned to benefit, with their M membership store brand accounting for 30% of sales and offering lower prices compared to Sam's Club, potentially capturing price-sensitive customers [4] Gaming and Entertainment Sector - Pop Mart's Labubu toy gained global attention after being featured by David Beckham, leading to a surge in sales and stock price [5] - The company reported a significant increase in sales in Europe and North America, with TikTok followers rising by 68% [5] Steel Industry Insights - The integration of steel and financial markets is deepening, with the China Steel Industry Association noting the growing influence of futures markets on the steel industry [8] - Major steel companies like Ansteel and Maanshan Steel are expected to benefit from this trend as futures trading becomes more prominent [8] Corporate Developments - Dongfeng Motor and Changan Automobile are progressing with a restructuring plan, which is anticipated to enhance operational synergies [6] - Pharmaceutical stocks are performing well ahead of the upcoming listing of Hengrui Medicine's H shares, which are priced at 44.05 HKD, indicating strong market interest [6] Dividend Stocks - Following interest rate cuts, there is a shift towards high-dividend stocks, with banks and public utilities like Jiangsu Ninghu Expressway announcing dividend payouts [7] Gaming Collaboration - Zhongxu Future has signed a three-year cooperation memorandum with Kaiying Network, focusing on overseas business growth and the development of popular IP games [9] - The company reported a 44.9% year-on-year increase in overseas revenue, indicating strong international market performance [10]

Group 1 - Zhongxu Future (09890) saw a stock price increase of over 3%, reaching HKD 10.26 with a trading volume of HKD 19.8976 million [1] - The company announced a collaboration with Kaixin Network (002517.SZ) to jointly invest in Hangzhou Jiyi Artificial Intelligence Technology Co., focusing on AI large model technology in the gaming sector [1] - The total investment amount for the AI company agreement is RMB 10 million, and after the investment is completed, the subsidiary will become a shareholder of Jiyi Artificial Intelligence [1] Group 2 - A three-year product cooperation memorandum was signed with Kaixin Network covering various IP and game products, including new games based on classic IPs such as "Dragon Legend" and "King's Legend 2" [2] - The cooperation will also include games based on "Jin Yong's Wuxia" IP, such as "The Smiling, Proud Wanderer" and the "Condor Trilogy" [2]

于2025年5月16日，本集团与恺英网络签订三年(2025年至2027年)游戏产品合作备忘录(游戏产品合作备 忘录)。该产品合作备忘录涵括的IP及游戏产品，不仅包括在延续经典IP上开发的新游戏，如：《龙腾 传奇》《王者传奇2》《虎卫战神》等"传奇"IP游戏、《新月大陆》《代号：高清》等"奇迹"IP游戏、 《热血江湖：觉醒》等"热血江湖"IP游戏、开放世界大型3D游戏《斗罗大陆：诛邪传说》等"斗罗大 陆"IP游戏等，还包括如"笑傲江湖""射鵰三部曲"("射鵰英雄传"、"神鵰侠侣"、"倚天屠龙记")在内的"金 庸武侠"IP。 本集团一直视恺英网络为长期战略合作伙伴。我们的中国经营实体之一江西贪玩信息技术有限公司运营 的游戏平台"贪玩游戏"便与恺英网络旗下核心研发附属公司浙江盛和网络科技有限公司始终秉持"研发 +发行"的协同发展模式，在经典IP价值挖掘与全球化布局层面取得显著成效。合作伊始，双方围绕"传 奇"、"奇迹"、"热血江湖"等经典IP的研发、发行及市场推广展开，成功打造了《原始传奇》《全民江 湖》《神兵奇迹》等多款现象级游戏。我们不断拓展经典IP的多元形态(如H5游戏、小程序游戏等)，延 长游戏生命週期。同 ...

Group 1 - The core point of the article is that Zhongxu Future has entered into an investment agreement with Kaiying Network to jointly invest in Hangzhou Jiyi Artificial Intelligence Technology Co., Ltd. for a total amount of 10 million RMB [1] - After the investment is completed, Yuanda Future will become a shareholder of Jiyi Artificial Intelligence [1] - Additionally, Zhongxu Future and Kaiying Network have signed a three-year cooperation memorandum for game product development, which includes popular IPs such as "Legend," "Miracle," and "Hot Blood Jianghu" [1]

Group 1 - The gaming industry is facing intense competition, leading to overall performance pressure and declines, prompting market attention on executive compensation as several listed gaming companies disclose their 2024 annual reports and Q1 2025 results [2] - There is a noticeable difference in executive compensation between Hong Kong-listed and A-share listed companies, with Hong Kong companies generally incorporating stock incentives into their compensation systems, while A-share companies prefer cash [2] - The chairman of Zhongxu Future has seen a salary reduction of over 20 million yuan for 2024, which is primarily attributed to the significant portion of total compensation being related to stock-based compensation, rather than a direct correlation with performance decline [2] Group 2 - Zhongxu Future is transitioning from a "one-stop service for entertainment" strategy to a core focus on gaming business, with a portfolio of well-known IPs such as "Legend," "Miracle," and "Hot Blood Jianghu" [3] - The company has successfully obtained approval for several premium games, including "Free and Easy Jianghu," "Kingdom Crisis," "Laughing Proudly: Heroes' Transmission," and "Hot Blood Jianghu: Awakening" [3] - The primary factors contributing to the revenue decrease in 2024 include several existing games entering the later stages of their lifecycle, new game categories still in the early stages of recouping costs, and a decline in revenue from consumer goods and other non-gaming businesses [3]

Core Viewpoint - The Chinese gaming industry in 2024 is characterized by a duality of "stronger becoming stronger" and "innovative disruption," with leading companies leveraging IP and technology while smaller teams utilize AI and differentiated content to break through [1] Group 1: Globalization Strategy - The survival rule in the gaming industry is "if you don't go global, you will be eliminated," which is exemplified by the company's financial report showing overseas revenue reaching 623 million yuan, a 44.9% increase from 430 million yuan in 2023, accounting for 11.2% of total revenue [2] - The company has successfully launched and operated over 30 multilingual games in various international markets, including Southeast Asia, Hong Kong, Macau, Taiwan, Japan, South Korea, and Europe and the United States [2] - The classic IP "Miracle MU: Infinite Golden Egg" gained 800,000 new users in Vietnam within its first month, dominating local app store sales charts [2] Group 2: Product Diversification - The company has addressed previous criticisms of over-reliance on legacy IPs by successfully launching new products in 2024, maintaining stable user engagement for classic IPs like "Legend" and "Miracle" [4] - The upcoming game "Dragon Legend" is set to launch in January 2025, featuring high gameplay freedom and innovative elements, ensuring the longevity of the legacy game genre [4] - The company has expanded its IP portfolio through partnerships, with the game "Douluo Dalu: Shrek Academy" achieving top rankings on app stores upon release [5] Group 3: Financial Stability and AI Strategy - The company has strengthened its financial position, with cash reserves increasing by 5.8% to 515 million yuan and a significant reduction in notes payable by 45.5%, improving liquidity [7] - The establishment of a wholly-owned subsidiary in Hong Kong focuses on AI technology applications in the gaming industry, enhancing game art production, creative writing, and marketing efficiency [6] - The integration of AI technology aims to optimize user acquisition and improve return on investment in marketing, with plans to explore AI applications in various game functionalities [6] Group 4: Future Outlook - The company's strategies of global expansion, AI integration, and diversified product offerings are expected to drive future growth, with overseas business becoming a new growth engine [8] - The focus on product matrix innovation, technology-driven strategies, and financial stability positions the company well for the next growth cycle [8]

Core Insights - The company reported a revenue of 5.58 billion yuan for the fiscal year 2024, a decrease of 14.3% year-on-year [2] - The net profit for 2024 was 44 million yuan, down 83.9% from 273 million yuan in 2023, with a net loss attributable to the parent company of 3.62 million yuan [2] - The decline in revenue is attributed to decreased game income under the cooperative operation model, underperformance of new game launches, and reduced income from consumer goods [2] Revenue Breakdown - The company achieved overseas revenue of 623 million yuan in 2024, marking a year-on-year increase of 44.9%, accounting for 11.2% of total revenue [3] - The self-operated game products generated 4.12 billion yuan in revenue, a decrease of 3.4%, while revenue from cooperative operations fell by 31.6% to 1.33 billion yuan [6] Cost Management - Research and development costs decreased by 25.4% to 128 million yuan in 2024, primarily due to a reduction in overall compensation related to R&D personnel [4] - Sales and distribution expenses remained high at 3.517 billion yuan but decreased by 9.4% from 3.88 billion yuan in 2023 [5] - Administrative expenses were recorded at 192 million yuan, down 27.6% from 265 million yuan in 2023 [5] Strategic Initiatives - The company is focusing on product matrix innovation, technology-driven strategies, and global expansion [6] - It has entered into a partnership to develop AI game business, aiming to optimize R&D processes and reduce costs [4] - The company is also expanding its portfolio in the mini-game sector, with successful launches such as "Little Soldier Battle" [7] Consumer Goods Performance - Revenue from the consumer goods sector fell by 52.2% to 102 million yuan in 2024, primarily due to a strategic focus on core gaming operations and intense market competition [7]