游戏IP运营
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鹰角《明日方舟:终末地》将启动新一轮测试;卡普空《怪物猎人》新作开启预购|游戏早参
Mei Ri Jing Ji Xin Wen· 2025-11-02 22:35
Group 1 - Capcom announced the pre-order for "Monster Hunter Stories 3: Fate of the Twin Dragons," set to release on March 13, 2026, across multiple platforms including PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC, reflecting strong confidence in the "Monster Hunter" IP [1] - The game is priced at 298 yuan for the standard edition, 388 yuan for the deluxe edition, and 428 yuan for the premium deluxe edition, indicating the company's deep exploration of the IP's value [1] - The cross-platform release strategy aims to maximize user coverage and may set a benchmark for the industry, promoting the trend of multi-platform releases for high-quality content [1] Group 2 - Eagle Horn announced that "Arknights: End of the World" will enter a comprehensive testing phase on November 28 for PC and mobile, with recruitment for testers now open [2] - This testing phase is a paid test, which will help validate the game's core gameplay and monetization model ahead of its official launch [2] - The testing dynamics from leading companies are crucial for observing market trends, and feedback may influence investor sentiment towards the two-dimensional and strategy game sectors [2] Group 3 - Tencent's "Light and Night of Love" has launched its HarmonyOS version, supporting devices with HarmonyOS 5 and above, allowing players to retain their account data from the Android version [3] - This launch positions Tencent's game as a benchmark for female-oriented games adapting to the Harmony ecosystem, supporting the development of the Harmony system [3] - The move is expected to accelerate the migration of other game developers to the Harmony ecosystem, reshaping the application distribution landscape [3]
《愤怒的小鸟》重返中国市场 亮相小米17系列新品发布会
Huan Qiu Wang· 2025-09-27 02:38
Core Insights - The classic game IP "Angry Birds" has made a return to the Chinese market after nearly four years, being pre-installed on Xiaomi's new smartphone models 17 Pro and 17 Pro Max [1][3] - The return is facilitated by a collaboration between Kingsoft, SEGA, and Rovio, marking a significant step in promoting "Angry Birds" in mainland China [3] Group 1 - "Angry Birds" was developed and published by Rovio, gaining global popularity since its launch in 2009, with over 5 billion downloads by 2022, establishing it as a highly influential game IP [3] - The IP has expanded its content offerings beyond games, including animated series and feature films, creating a diversified content matrix [3] Group 2 - Kingsoft, as the authorized distributor for "Angry Birds" in mainland China, has extensive experience in game publishing and operations, having successfully launched popular titles such as "Bubble Pop" and "Goose Goose Duck" [3]
「游戏风云」股价创年内新高 巨人网络新旧游戏共进 打破“吃老本”印象
Hua Xia Shi Bao· 2025-09-04 04:44
Core Viewpoint - The gaming sector is experiencing a rebound, with Giant Network's stock hitting a new high for the year, driven by strong financial performance and the launch of new games [2][4]. Financial Performance - In the first half of the year, Giant Network achieved revenue of 1.662 billion yuan, a year-on-year increase of 16.47%, and a net profit of 777 million yuan, up 8.27% [4]. - The company plans to distribute a cash dividend of 1.50 yuan per 10 shares to all shareholders [2]. - The flagship mobile game "Original Journey" added over 20 million new users in the first half of the year, with a monthly revenue stabilizing at 100 million yuan [4]. New Game Launches - Giant Network's new game "Supernatural Action Group" launched on January 23, 2025, and has quickly gained market recognition, with a monthly revenue of approximately 49.98 million yuan in June, a 141% increase [7]. - The upcoming game "Moonlight Night CCG" will begin limited testing on September 4, 2023, featuring a 1v1 card battle mode [8]. Strategic Development - The company is focusing on developing mini-games based on existing IPs to leverage user growth and revenue expansion [5]. - Analysts suggest that the transition of traditional games to mini-game platforms can enhance user engagement and maintain the relevance of classic IPs [6]. Market Positioning - Giant Network is positioning itself to create new core IPs while continuing to leverage its existing successful franchises [8]. - The company aims to avoid relying solely on nostalgia and instead focus on innovative content that appeals to both new and existing players [9].
中旭未来将运营及发行一款“奇迹 MU”新的手机游戏《新月大陆》
Zhi Tong Cai Jing· 2025-08-28 16:00
Core Viewpoint - The company Zhongxu Future (09890) announced the operation and release of a new mobile game titled "New Moon Continent," based on the classic game IP "Miracle MU" [1] Group 1: Game Development and Strategy - "New Moon Continent" is a new mobile game developed from the classic IP "Miracle MU," which was launched in 2002 by the South Korean company Webzen and has gained global popularity [1] - The "Miracle MU" IP has evolved beyond a single game, becoming a super IP that carries deep emotional connections for players and holds significant commercial potential [1] - The new game design does not merely replicate traditional gameplay but retains classic elements of the "Miracle MU" IP while introducing a unique "box-opening" gameplay mechanic as a core driving element [1] Group 2: Market Positioning and Future Outlook - The launch of "New Moon Continent" highlights the company's strategic commitment to high-quality game publishing and its proactive approach to globalizing its IP products [1] - The "Miracle MU" IP is a crucial part of the company's classic IP product strategy, indicating a focus on expanding its portfolio and enhancing its market presence [1]
中旭未来(09890)将运营及发行一款“奇迹 MU”新的手机游戏《新月大陆》
智通财经网· 2025-08-28 15:55
Core Viewpoint - Zhongxu Future (09890) announced the operation and release of a new mobile game "New Moon Continent" based on the classic game IP "Miracle MU" [1] Group 1: Game Development and Strategy - "New Moon Continent" is a new mobile game developed from the classic IP "Miracle MU," which was launched in 2002 by Korean company Webzen and has gained global popularity [1] - The "Miracle MU" IP has evolved beyond a single game, becoming a super IP with deep emotional connections among players and significant commercial potential [1] - The new game features a unique "open-box-like" gameplay mechanic, retaining classic Western fantasy elements of "Miracle MU" while offering a fresh gaming experience [1] Group 2: Market Positioning and Future Outlook - The launch of "New Moon Continent" highlights the company's commitment to high-quality game publishing and its strategic focus on the global distribution and operation of IP products [1] - The continuous innovation of the "Miracle MU" IP, extending from PC games to web games and mobile games, has resulted in multiple successful derivative products in the market [1]