Workflow
奔驰锅
icon
Search documents
“五一”假期呷哺呷哺营收增长超18% 今年以来已完成24家新店布局
Core Insights - The overall revenue of Xiabuxiabu Group increased by 18.85% year-on-year during the May Day holiday period from May 1 to May 5 [1] - The core market in Beijing showed exceptional performance with a revenue growth of over 31% in key business districts [1] - The brand Coucou Hotpot also experienced strong performance, with daily revenue during the holiday reaching three times that of non-holiday periods [2] Group 1: Xiabuxiabu Performance - Xiabuxiabu achieved significant revenue growth through product services and unique marketing activities during the holiday [1] - The sales of "Xiabuxiabu gift cards" reached 18.865 million yuan, indicating vitality in the dining consumption market [1] - The introduction of new products like "popular beef and lamb double fresh meal" became a consumer favorite due to its high cost-performance ratio [1] Group 2: Coucou Hotpot Performance - Coucou Hotpot maintained a steady operational performance with average daily revenue reaching weekend levels during the holiday [2] - The usage rate of private rooms was at saturation, particularly for rooms equipped with "Mercedes pots," which were popular among families and group customers [2] - In terms of regional performance, tourist cities like Shandong, Zhuhai, and Taiyuan showed outstanding results, while first-tier cities like Beijing and Shanghai saw a trend of consumers preferring suburban dining options [2] Group 3: Expansion Plans - Xiabuxiabu plans to open 80 new stores by 2025, having already completed the layout of 24 new stores and the upgrade of 11 restaurants by the end of April [1]