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文旅“流量”变“增量” 五一餐饮市场活力旺
Sou Hu Cai Jing· 2025-05-06 10:27
Core Insights - The consumption market in China showed significant activity during the May Day holiday, particularly in the restaurant sector, with key retail and catering enterprises reporting a sales increase of 6.3% year-on-year and a notable 8.7% increase in sales for monitored catering enterprises [1] - The "cultural tourism flow" transformed into "restaurant growth," with many restaurants experiencing a table turnover rate exceeding 10 times, indicating a surge in customer traffic [1][4] Restaurant Performance - The restaurant brand Fei Dazhu opened its first store in Chengdu on May 1, attracting over 150 tables waiting for a seat within one minute of opening, with wait times exceeding 3 hours, highlighting the high consumer interest in dining out [2][5] - In major cities like Beijing, Shanghai, and Guangzhou, restaurants such as Haidilao experienced significant customer inflow, with some locations achieving a turnover rate of over 11 times during the holiday [4][6] - Haidilao's store in Hangzhou achieved a record turnover rate of 12 times, leading the national rankings for restaurant turnover during the holiday [4] Expansion and Growth Strategies - Several restaurant brands, including Haidilao and Fei Dazhu, are accelerating their expansion plans, with Fei Dazhu opening multiple locations in cities like Beijing and Shenzhen just before the holiday [7] - The restaurant chain Xiaobuxiang reported an 18.85% year-on-year increase in overall revenue from May 1 to May 5, with its new store in Beijing achieving a daily revenue of over 50,000 yuan [7] - Xiaobuxiang plans to open 80 new stores by 2025, having already completed 24 new store openings and 11 restaurant upgrades by the end of April [7] Market Outlook - Analysts from Dongxing Securities predict that the consumption market will stabilize and recover gradually, particularly in the restaurant sector, which is expected to see further improvement as the economy rebounds [8]
“五一”假期呷哺呷哺营收增长超18% 今年以来已完成24家新店布局
Core Insights - The overall revenue of Xiabuxiabu Group increased by 18.85% year-on-year during the May Day holiday period from May 1 to May 5 [1] - The core market in Beijing showed exceptional performance with a revenue growth of over 31% in key business districts [1] - The brand Coucou Hotpot also experienced strong performance, with daily revenue during the holiday reaching three times that of non-holiday periods [2] Group 1: Xiabuxiabu Performance - Xiabuxiabu achieved significant revenue growth through product services and unique marketing activities during the holiday [1] - The sales of "Xiabuxiabu gift cards" reached 18.865 million yuan, indicating vitality in the dining consumption market [1] - The introduction of new products like "popular beef and lamb double fresh meal" became a consumer favorite due to its high cost-performance ratio [1] Group 2: Coucou Hotpot Performance - Coucou Hotpot maintained a steady operational performance with average daily revenue reaching weekend levels during the holiday [2] - The usage rate of private rooms was at saturation, particularly for rooms equipped with "Mercedes pots," which were popular among families and group customers [2] - In terms of regional performance, tourist cities like Shandong, Zhuhai, and Taiyuan showed outstanding results, while first-tier cities like Beijing and Shanghai saw a trend of consumers preferring suburban dining options [2] Group 3: Expansion Plans - Xiabuxiabu plans to open 80 new stores by 2025, having already completed the layout of 24 new stores and the upgrade of 11 restaurants by the end of April [1]