图片来源：网络 据红星新闻报道，10月14日晚，记者致电山姆会员商店外高桥店，关于枣泥核桃蛋糕吃出异物一事，接电话的客服工作 人员称已接到投诉。"我们也很惊讶，加工过程中，工人的穿戴、卫生非常严格，此事已经反馈给工厂进行核实排 查。"这名工作人员表示，正常购买的商品是没有问题的，可放心食用。 近期，山姆超市争议不断，频频登上热搜榜单。今年7月份，有网友在社交平台发帖称，山姆销售的有机大豆质量偷偷 降级了，引发大量关注。 山姆再度陷入舆论风波。 10月14日，有上海网友在视频中表示，自己在上海的山姆会员商店外高桥店购买的枣泥核桃蛋糕中，吃出了一颗牙齿。 视频中的产品标签显示，这款名为"MM枣泥核桃蛋糕"的产品生产日期为10月10日，价格为27.8元。 同样在7月份，有网友反映称，山姆的芥末籽肉松面包"改配方用了转基因大豆油，连配料表都不敢写在封面了"。 据红星新闻报道，记者以消费者身份联系山姆，接线工作人员称，一些散装产品在打标签时，可能会因字符限制，导致 无法将完整配料表打印上，对此山姆采用的是门店货架加手机扫码相结合的方式，消费者无论是线上还是线下都可以获 得完整配料表。 此前，山姆因为上架好丽友·派等多款 ...

Core Viewpoint - The recent controversy surrounding Sam's Club's decision to replace popular products with the introduction of the Korean brand Orion's Choco Pie has led to significant consumer backlash, questioning the quality of product selection at Sam's Club [1][2]. Company Overview - Orion, established in 1956, is one of South Korea's top four food companies and has been operating in China since 1995, with products like Choco Pie becoming nostalgic favorites for many consumers [2][4]. - The Choco Pie product, which has a history of 50 years, combines soft cake, marshmallow filling, and chocolate coating, appealing to a wide demographic [4][6]. Consumer Feedback - The introduction of the Sam's Club exclusive version of Choco Pie, priced at 49.9 yuan for 48 pieces, claims to have reduced sugar by 80% and increased cocoa content by 30%, but has received negative reviews for still being overly sweet and containing ingredients like partially hydrogenated oils and artificial sweeteners [6][8]. - Consumers have expressed dissatisfaction with Orion's pricing and ingredient discrepancies between domestic and international markets, leading to a perception of double standards [6][8]. Financial Performance - Orion's revenue from the Chinese market has been declining, dropping from 49% of total revenue in 2020 to 40% in 2023, with a notable 7.5% decrease in 2023, resulting in approximately 58.7 billion yuan [9][13]. - Despite a slight recovery in 2024 with revenue reaching about 68.65 billion yuan, it remains significantly below the peak of 77.18 billion yuan achieved in 2016 [13][16]. Market Competition - The competitive landscape in China's snack market has intensified, with local brands like Liuyin Puzhi and Three Squirrels gaining traction through product innovation and marketing strategies targeting younger consumers [18][19]. - Orion's initial success in China was aided by favorable market conditions, but it now faces challenges due to the rapid evolution of the snack industry and changing consumer preferences towards healthier options [18][21]. Strategic Response - Orion has recognized the need for a health-oriented product transformation and has initiated strategies to incorporate nutritious ingredients into its offerings, such as nuts and reduced sugar products [22]. - The company's future success will depend on its ability to effectively manage brand image crises and innovate in product development to align with consumer demands in the evolving market [22][23].