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在拼多多读懂“00后”,年销破千万,晋江厂二代如何复兴零食老品牌?
Nan Fang Du Shi Bao· 2025-08-08 03:31
Core Insights - The snack market in China is significantly influenced by Jinjiang enterprises, which have captured one-fifth of the market share through innovative online product launches and a focus on younger consumers [1][2][3] Group 1: Industry Background - Jinjiang's snack industry emerged in the late 20th century, with companies like Daliyuan and Jincuan leading the way in creating popular products such as egg yolk pies and shrimp chips [2] - The industry has evolved from relying on traditional distribution channels to embracing e-commerce, with a notable shift towards online sales post-2018 and during the pandemic [3][4] Group 2: Shift to Online Strategy - Many Jinjiang snack companies initially struggled with online transitions due to their heavy reliance on offline sales and lack of e-commerce experience [3][4] - The younger generation of company leaders is now prioritizing online engagement to attract consumers aged 18-25, reflecting a broader trend towards digital marketing and sales [4][5] Group 3: Product Innovation and Consumer Engagement - Companies like Jincuan and Yake are leveraging data from platforms like Pinduoduo to develop new products that cater to the preferences of younger consumers, such as low-fat snacks and unique flavor combinations [6][7] - The introduction of health-conscious and personalized products has become a key strategy, with companies responding to the demand for healthier snack options [6][7] Group 4: E-commerce Advantages - Pinduoduo has emerged as a crucial platform for testing new products, significantly reducing the time from product development to market launch [8][9] - The platform's cost structure, including lower technical service fees compared to traditional e-commerce, has made it an attractive option for Jinjiang snack companies [9][10] Group 5: Future Outlook - Jinjiang snack companies are increasingly focusing on product innovation and online sales, with plans to enhance their e-commerce presence and reach younger demographics [9][10] - The ongoing support from platforms like Pinduoduo, including subsidies and marketing assistance, is expected to further accelerate the growth of these companies in the online market [9][10]
为什么偏偏是好丽友,让中产破防?
3 6 Ke· 2025-07-18 03:21
Core Viewpoint - The recent controversy surrounding Sam's Club's decision to replace popular products with the introduction of the Korean brand Orion's Choco Pie has led to significant consumer backlash, questioning the quality of product selection at Sam's Club [1][2]. Company Overview - Orion, established in 1956, is one of South Korea's top four food companies and has been operating in China since 1995, with products like Choco Pie becoming nostalgic favorites for many consumers [2][4]. - The Choco Pie product, which has a history of 50 years, combines soft cake, marshmallow filling, and chocolate coating, appealing to a wide demographic [4][6]. Consumer Feedback - The introduction of the Sam's Club exclusive version of Choco Pie, priced at 49.9 yuan for 48 pieces, claims to have reduced sugar by 80% and increased cocoa content by 30%, but has received negative reviews for still being overly sweet and containing ingredients like partially hydrogenated oils and artificial sweeteners [6][8]. - Consumers have expressed dissatisfaction with Orion's pricing and ingredient discrepancies between domestic and international markets, leading to a perception of double standards [6][8]. Financial Performance - Orion's revenue from the Chinese market has been declining, dropping from 49% of total revenue in 2020 to 40% in 2023, with a notable 7.5% decrease in 2023, resulting in approximately 58.7 billion yuan [9][13]. - Despite a slight recovery in 2024 with revenue reaching about 68.65 billion yuan, it remains significantly below the peak of 77.18 billion yuan achieved in 2016 [13][16]. Market Competition - The competitive landscape in China's snack market has intensified, with local brands like Liuyin Puzhi and Three Squirrels gaining traction through product innovation and marketing strategies targeting younger consumers [18][19]. - Orion's initial success in China was aided by favorable market conditions, but it now faces challenges due to the rapid evolution of the snack industry and changing consumer preferences towards healthier options [18][21]. Strategic Response - Orion has recognized the need for a health-oriented product transformation and has initiated strategies to incorporate nutritious ingredients into its offerings, such as nuts and reduced sugar products [22]. - The company's future success will depend on its ability to effectively manage brand image crises and innovate in product development to align with consumer demands in the evolving market [22][23].
没喝酒也可能测出酒驾?(链接)
Ren Min Ri Bao· 2025-05-05 22:17
Core Points - Certain foods and beverages can lead to false positives in breath alcohol tests, potentially misclassifying individuals as driving under the influence [1][2] - Common high-risk foods include egg yolk pies, Swiss rolls, fermented foods, and high-sugar fruits like lychee, which can produce ethanol during fermentation [1] - Medications and products containing ethanol, such as certain cough syrups and mouthwashes, can also result in elevated breath alcohol levels, with some exceeding legal limits [2] Group 1 - Foods like egg yolk pies and Swiss rolls often contain added alcohol as a preservative, which can lead to detectable alcohol levels in breath tests [1] - Fermented foods such as fermented tofu and yeast bread can produce trace amounts of ethanol during their preparation [1] - High-sugar fruits, when fermented in anaerobic conditions, can also generate ethanol, leading to increased breath alcohol readings shortly after consumption [1] Group 2 - Products like Huoxiang Zhengqi water and certain mouthwashes can yield breath alcohol levels significantly above legal limits, with some readings reaching 600 mg/100 ml [2] - Drivers who test positive due to food or medication consumption are advised to explain their situation to law enforcement and provide evidence of their recent dietary intake [2] - Blood tests can be used to confirm actual blood alcohol content if breath tests remain inconclusive [2]